Larry Brauner

We both know that consistency is important. We’ve heard it over and over since we were kids. But just how important is it?

Obviously if we take no action we go nowhere.

But what if we have a bias for action? How much do we benefit?

We benefit in two ways:

  1. Multiplication of Effort. Can you learn a foreign language or a difficult subject in 30 minutes? You can if it’s 30 minutes per day. That’s 15 hours per month or 180 hours per year. Over the course of the year you gradually master the language or the concepts that you’re studying.
  2. Compounding of Results. If you’re a social networker, here’s where you get a big payoff. Every person you meet knows other people. The bigger your network grows, the more people who you don’t know will reach out to you to connect. You apply the same constant effort, yet your results increase exponentially.

When I first joined the LinkedIn community, I spent time each day seeking out and adding new contacts. Today I have more than 2,000 direct contacts and a LinkedIn network of nearly eight million people. Do you think I still need to look for people to invite?

Perhaps I should, but I get a half a dozen requests per day sitting back and doing nothing. People are easily finding me through my existing contacts, because I took the time to build a large network.

No matter what you’re looking to accomplish, why not break it down into small daily actions as I suggest in Critical Success Factors?

Establish daily benchmarks for yourself. Meet one person per day. Walk a mile or two. Save a few dollars. Give something to charity. You get the idea.

Multiply your daily effort by the number of days in a month or in a year, and you’ll be astonished at your potential for achievement. Add compounding of results or compounding of interest, and your consistent effort will have a profound effect on your life, as well as the lives of the people who matter the most to you.

Get started now, and please remember, as Mike Litman says, You don’t have to get it right. You just have to get it going!”

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3 Responses to “Personal Development: Consistency”

  1. Tim Southernwood on February 22nd, 2008 2:07 pm

    Hey Larry,

    Consistency! Man!

    There’s no question that consistency is important, but it’s also DIFFICULT!

    With so many other things in life demanding attention, so many tasks, it’s so easy to forget or put off that blog post, and after awhile and before you know it..a week or more has gone by.

    That’s something I simply have to get back on track with in my marketing.

    Blogging with consistent effort, blog every other day, and get other bloggers to come and visit and make comments.

    If there’s nothing new to read there’s nothing new to comment on, and people just stop coming…

    Thanks Larry

  2. Natascha on February 27th, 2008 8:47 pm

    Consistency is one of the primary areas I have decided to direct my attention and focus on.

    You are such an amazing example of that, Larry, in your relationships and in building your businesses (ie. this blog you’ve created and maintained).

    I will practice directed consistency of purpose, focus and activity in my life until it becomes second nature to me. Self-discipline and consistency go hand in hand. I am building a strong foundation until it absolutely becomes me.

    T

  3. Josh on February 27th, 2008 11:41 pm

    I enjoyed this post because I am a huge fan of breaking larger goals down into bit sized pieces. I am reading the book Getting Things Done and love it. Good post.

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