This is a fairly new phenomenon.
Home businesses and money making schemes are very much more prevalent today than when I joined Excel Communications as a representative back in March 1997.
Why do I think?
For sure there is wider access to information today through the Internet than there was a decade ago.
There is also increased economic pressure due to offshoring, mergers, acquisitions and downsizing. More and more people turn to the Internet, often out of desperation, hoping to solve their financial problems.
I am bombarded by phone and mail solicitations for anything from illegal chain letters to gifting programs to legitimate direct sales opportunities.
This is not at all new.
What is new is that so-called “mainstream” media are looking to make a quick buck or two carrying some very questionable advertising.
I recall a time when these media wouldn’t accept ads from home businesses, even legitimate ones. They were unwilling to expose themselves to complaints and criticism.
Times however have changed. A decline in ad revenue has apparently led radio stations and other mass media to relax their standards and accept almost anything, even possible scams and rip-offs.
Here’s my advice to you:
- Don’t believe any money making ads you hear on the radio.
- Throw away the home biz junk mail you receive in your mail box.
- Delete all spam from your e-mail or online social networking inboxes.
Don’t get ripped off. Only accept business advice from people you know, like and trust.
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