Larry Brauner

Rules of Thumb

In recent years the status of the thumb has been elevated.

Which finger do you primarily use with a wireless or cellular phone. Your thumb!

The thumb has been elevated physically. Perhaps we can elevate it intellectually.

Those who know me well are not surprised when I come up with another rule of thumb. And now that you know it, here is…

The virtual world parallels the offline world.

Notice, I used the word offline and not the word real. That’s because both are real. When you are trying to figure out how to handle a situation in the virtual world, unless there’s a compelling reason to do otherwise, do as you would do in the offline world.

We shall apply this rule over and over in our discussions of social networking sites.

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