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Gevril and Haurex Italia dinner during Baselworld in March 2011 with Larry Brauner standing in the background.
Baselworld 2012 is right around the corner!
Apr
26
Social Marketing Insight
Filed Under Networking and Marketing Strategy, Outside the Box, Social Media and Social Networking Sites
Social media marketing requires a markedly different mindset than traditional print, broadcast and direct mail marketing — or even PPC or e-zine marketing that use online media.Marketing Paradigm Shift
Social marketing is not so much about lead development and customer acquisition as it is about brand development, relationship and community building.
Of course social marketers want to generate sales. That’s a given. However, the social marketing medium requires a new and more social approach to the whole marketing process.
Social Media Marketing Flow
Social marketing has its own characteristic flow. Strangers gradually become followers, friends and fans looking to engage with you.
They become increasingly receptive to your ideas and messages. Many eventually sell themselves on your products and services without your intervention. Others may require a little gentle persuasion.
Social media marketing is the art and science of using social media sites to create and nurture social marketing flow.
At the Core of Social Marketing
Social media sites offer the enabling technologies and infrastructure that define the social media marketing platform, but social marketing is centered around people, not around websites.
Furthermore, in social marketing it’s not companies but real people who communicate with people.
Personality, thought leadership, sensitivity, protocol and well-written content are social factors that foster relationship with your market and community participation. Think of social media marketing as charisma marketing.
A community in social media can be built around a blog, a group you start on a social site, or an independent online social network that you create.
The key is to use your personality and your content to give people in your target market compelling reasons to follow you online and to subscribe to your blogs or join your social networking sites.
Then you can speak to your new friends as a group as if they were sitting in your living room and leaning forward to make sure they catch your every word. You won’t need to use old media to yell.
Are you leaning forward?
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Tags: branding, Marketing, social marketing, social media marketing
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Dear Larry,
Nicely said that you need not invite anybody to your blog or site — just put some useful stuff in it and tell them you have done this thing. They will be prompted to visit your site,and may if they are impressed properly, subscribe to your site, regularly visiting your site and getting good information, daily dropping [Entrecards] on you and also getting reciprocal visits and drops.
Thanks for your visit. Continue visiting.
Anisha
Hi Larry!
It does take a while to shift one’s thinking about social media marketing. It’s a much slower process and requires a whole different approach. Keep plugging away at it and we’ll eventually get it!
Deb
Larry, this is such a great point: I think the gentle persuasion you are talking about comes as you engage your readers consistently, and as you provide GREAT content. I recently saw a video by @garyvee that underlined and highlighted this fact.
Hi Larry,
Great post there. I’m still learning about social media and this post has helped me understand some more.
Also “Tomie” said “Hi”. (He’s my my hubby. He said you might remember him from awhile back from “Y”.)
Have a great weekend.
Hai, so desu. I do remember Tomie from Yuwie. Send my regards back, and thank you for your visit and comment.
Dear Larry,
I am getting to learn lots of things about social marketing from your blog.
Today it took me five times to download your site completely to drop [my Entrecard]. I had tried four times and was about to leave, but then I said to myself, let me try once more so that I can prove my presence and finally I succeeded.
Do continue your support by visiting my blog and give me your precious suggestions.
Thanks.
Dear Larry,
I am a newbie to the Internet market, and English is not my first language. I know if I want success in this area, I must work harder than anyone else. I will bookmark your site and learn from it. Thank you so much!
lomboz
Interesting article. I strongly do agree that social marketing needs a totally different method of marketing apart from the traditional marketing methods.
Useful advice - still very new to the world of social networking and marketing although I’m getting there now thanks to the tips on your website. As a side note, have you noticed any lost traffic to your website due to the domain name using hyphens? I’d be interested to hear your thoughs, as a lot of social marketing involves word of mouth which could easily affect this..
It’s conceivable that I could lose a visitor here or there, but since I’m promoting my site through search and social, it’s not a big concern.
I agree. Some of the most successful social media personalities that I know firsthand have developed their offline credibility, charisma and reputation before delving into social media and the internet.
Since they already had a loyal following in real life, it was very easy for their friends, followers and costumers to follow them on Facebook and Twitter. People listen when they “talk.”