I’m still fatigued from My Social Media Mission Abroad in Basel, Switzerland and bruised from my tumble in the Rolex booth but please, don’t get me wrong. Baselworld 2011 and my meetings with the company’s watch brands were a total blast!
Content in social media is essential. My plan, you may recall, was to ask each of our watch brands to supply me regularly with content for our web site that features and promotes their watches.
My Meetings at Baselworld 2011
I’m writing a short blog post this evening to provide you with a tiny bit more information about these meetings at Baselworld.
I had four objectives in meeting with the marketing people from the watch brands:
- Build rapport and create a feeling of partnership between us
- Discuss the types of content they could provide that would be useful
- Request quality links from their sites to ours
- Explain my planned social networking site for the watch industry
Building rapport and relationships, were more important than all other objectives combined. The brands and I can now work together throughout the year to make our social media projects successful. That’s what made the Baselworld trip and my meetings with the watch brands such a blast.
Needless to say, I’m hoping to be able to attend Baselworld 2012.
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