Larry BraunerI’m still fatigued from My Social Media Mission Abroad in Basel, Switzerland and bruised from my tumble in the Rolex booth but please, don’t get me wrong. Baselworld 2011 and my meetings with the company’s watch brands were a total blast!

Content in social media is essential. My plan, you may recall, was to ask each of our watch brands to supply me regularly with content for our web site that features and promotes their watches.

My Meetings at Baselworld 2011

Baselworld 2011I’m writing a short blog post this evening to provide you with a tiny bit more information about these meetings at Baselworld.

I had four objectives in meeting with the marketing people from the watch brands:

  1. Build rapport and create a feeling of partnership between us
  2. Discuss the types of content they could provide that would be useful
  3. Request quality links from their sites to ours
  4. Explain my planned social networking site for the watch industry

Building rapport and relationships, were more important than all other objectives combined. The brands and I can now work together throughout the year to make our social media projects successful. That’s what made the Baselworld trip and my meetings with the watch brands such a blast.

Baselworld 2012

Needless to say, I’m hoping to be able to attend Baselworld 2012.

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2 Responses to “Social Media Collaboration at Baselworld”

  1. Building Up Our Social Media Team | Online Social Networking on April 13th, 2011 9:56 pm

    […] Social Media Collaboration at Baselworld […]

  2. Tony Lee on March 16th, 2012 6:23 pm

    Partnerships and networking today is anything and everything if you want to get someone in the world. To be successful you need stuff like this to get you over the challenges to come and everything else that comes along with it! Keep this in mind and you will be successful!

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