Larry BraunerI just returned from My Social Media Mission Abroad in Basel, Switzerland, where I discussed social media with our watch brands attending the Baselworld 2011 event.

Is social media strategist a hazardous occupation? I didn’t think that it was until a certain unpleasant incident that occurred at Baselworld. Let me explain.

One afternoon, as I was walking around the fair taking pictures of gorgeous watch brand booths, I neglected an important step up to a raised platform and fell conspicuously face-down upon a booth’s floor. The booth may have been too dimly lit, or I may have been overly engrossed in my endeavor. In either case, I landed on the hardwood surface of the booth and impacted my left knee.

Booth personnel rushed to my aid and, after confirming that I had no broken bones nor life threatening injuries, escorted me to a seat. They encouraged me to expose my bare knees and ascertained that no skin had been broken nor was there a hint of blood. It was only a bruise, and they were relieved.

You see, of all the places to take a tumble, perchance I accorded the honor to the Rolex Watches booth.

The Rolex people were understandably relieved that I was back on my feet before ambulance chasers arrived on the scene.

Now, if my story sounds exaggerated or seems unrelated to social media, please accept my insincere apology, dear reader. Today being April 1st, I’ve exercised my poetic license and enjoyed a bit of fun at your expense.

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11 Responses to “Social Media is Hazardous”

  1. Steve on April 1st, 2011 5:08 pm

    You had me with this story, Larry! I think the thin air of the Alps is making you giddy :)

  2. David Alexander on April 1st, 2011 5:30 pm

    Larry, you should have rollexed with the fall…

  3. Marty on April 1st, 2011 6:02 pm

    Well you had me hooked!

  4. Jack Goldenberg on April 1st, 2011 6:06 pm

    Wait, I’m confused. Which part of the story was an April fool’s joke?

    You didn’t really go to Switzerland?
    You’re not in the watch business?
    Or it wasn’t Rolex where you tripped, it was really Timex?
    And my April Fool’s joke is that knowing you won’t be able reply for another 22 hours.

  5. Randy Brickhouse Sr. on April 1st, 2011 7:00 pm

    Hey there Larry! That was pretty crafty. You sure had me scrambling to read your post. I’m thinking, “What in the world is going on?” You got jokes man! Happy Holiday!

    Thanks and God bless.

  6. Luc Despre on April 1st, 2011 9:16 pm

    Love it Larry…lol
    I didn’t even think to pull an April fools joke on anyone today.

  7. Catherine White on April 2nd, 2011 12:37 am

    Good to see you’re sense of humor is intact :-))

  8. Lorri Ratzlaff on April 2nd, 2011 10:29 am

    Ooooooh my goodness, you had me on this one! I have just started a new career as a social media consultant. As I really respect you and your work, this posting had me a bit freaked out! LOL thank you that it was JUST an April Fools joke!! =)

  9. buzzirk bryan on April 2nd, 2011 7:33 pm

    Great, I think you deserve a Rolex for that post. Salute’.

  10. steve barbarich on April 4th, 2011 11:11 pm

    I thought I was reading a different blog post because I can’t find the relationship to the title. LOL Happy April Fools!

  11. Social Media Collaboration at Baselworld | Online Social Networking on April 6th, 2011 8:13 pm

    […] Social Media is Hazardous […]

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