Short Version of My Story
Today I tell some of my own story and share some of my own social media strategy.
This article is about an idea that was planted in my head and how I nurtured that idea. The article is slightly longer than usual, so please hang in there with me.
Creative problem solving has been a forte of mine since my teen years as a math whiz and chess champion. Once I began employment, I applied my problem solving capabilities to helping companies improve their business processes and getting a better handle on many different types of business and scientific data.
Thirty years into my career I learned about the social media and Web 2.0 revolution from Time Magazine’s BIG December 2006 cover story, Time’s Person of the Year: You. I saw that, while I could no longer be one of the earliest adopters of social media, it wasn’t at all too late to position myself near the forefront of this enormous trend.
I had previously experienced and benefited to a small degree from online social networking and social networking sites such as Ryze and Direct Matches, but the Time article opened my eyes to possibilities greater than I’d previously imagined. I decided in January 2007, after reading the Time article, to master social media and to watch and see where that mastery would lead me.
Online Social Networking
Rather than try to master all social media at one time, I instead focused only on online networking and developed a first version of my online social networking strategy. These early conclusions, I based on my observations at MySpace, Direct Matches and Yuwie, social websites I have since rejected.
By September 2007, I was contemplating my next step.
Blogging and SEO
Before launching my Online Social Networking blog I spent months reading about blogging and search engine optimization, as well as conducting keyword research. The time invested paid off. I got started right, and keyword research become an important skill for me, as well.
I began blogging in November 2007 and devoted a year to learning how to write, promote and optimize my online publication. By October 2008 I no longer viewed myself as a novice blogger.
Ning Social Networks and Twitter
Just as I’d done with my online social networking strategy, search engine optimization and blogging, I set out to master Ning and Twitter, writing articles on each that have since been read many times and featured by top news sites.
@larrybrauner on Twitter has 20,000+ followers, and thousands of users have already visited my blog.
“One Bite at a Time” Works
The key to my progress is internal motivation coupled with focus.
Rather than go off in too many directions and spread myself thin, I’ve applied the 80/20 Rule, taking one bite at a time out of the social media giant. This strategy has worked well for me and will work well for others too.
It’s March 2009. What will my next bite be?
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