Larry BraunerBusiness Week in their June 2, 2008 cover story, Beyond Blogs, confessed that three years earlier when they wrote, Blogs Will Change Your Business, they completely missed the larger Web 2.0 social media trend that was emerging.

Business Networking Sites

While blogs have indeed transformed business, politics and publishing, online social networking at social networking sites such as MySpace, Facebook, and Linked In have impacted an even greater cross-section of businesses and people.

Many businesses have created their own in-house social networking sites to encourage and support staff collaboration.

Social Media Sites

YouTube, a site where regular people post their videos, has challenged the dominance of television in the entertainment and news industries.

Wikipedia, an encyclopedia developed and maintained by users, and wikis in general, have revolutionized the way people work together and share information.

Twitter, a micro-blogging site, lets people and businesses communicate in 140-character chunks called “tweets”.

Read the full article to better understand social media’s impact on marketing, management and collaboration in business today.

Time’s 2006 Person of the Year

One footnote: Time Magazine in their December 2006 cover story, Time’s Person of the Year: You,¬†communicates the full impact and significance of our collective online collaboration called Web 2.0.

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3 Responses to “Business Week Regrets Missing Web 2.0 Social Media Trend”

  1. Becky Beasley on July 20th, 2008 2:28 pm

    As always Larry, great information we can all use.


  2. Alex The Internet Junkie on March 10th, 2009 11:55 pm

    I too found out late but it will be interesting to see if it is too late to make it useful or ever hope to catch any small segment of the wave.

  3. Tom on May 23rd, 2011 8:22 pm

    Your post is very good, although I am late to read it. Social network is providing many benefits for us. It is not only provide information but we can also interacting with each other people. So I guess better late than we do not know at all.

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