You may be trying to determine whether social media is a viable alternative to search engine optimization.
After all, search engine optimization requires extensive keyword research and ongoing content development to achieve top search engine rankings. Is it possible that social media sites might provide a more expedient web marketing solution?
I’ve found in my experience that social networking sites and other social media can generate a modest level of response much more quickly than search engine optimization initiatives. So why not focus exclusively on social marketing?
Social Media AND Search Engine Optimization
Please read The Long Tail and Social Media, and you’ll start to appreciate the extent to which search engine optimization can enhance social media.
Not only does search engine optimization help you promote your website, it also helps you promote your social media content. Your website and your social media together constitute your web presence, and search engine optimization helps you to market your overall web presence.
Interestingly, the converse is also true.
Social media helps your search engine optimization efforts. It adds to the links back to your website generating both referral traffic and credibility with the various search engines.
They key is to coordinate your social media and search engine optimization, creating the maximum synergy between the two through an integrated approach.
The New Online Marketing Professional
It’s no longer enough for online marketing pros to be fluent in search engine optimization technique. They must also fully understand social media sites and their role in building both your online presence and the desired backlinks to your website.
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