A shorter article than the past one.
Privacy and spam concerns continue to induce Facebook and Ning to make changes that hurt marketers. Facebook, for example, will end network affiliations, while Ning has already disabled the sharing of any content across participating sites.
Good-Bye Facebook Networks
Facebook members now use school, city of company network affiliations to control access to their personal content.
Since network affiliation is less relevant than it had been at the network’s conception, and since the display of network affiliation can jeopardize members’ privacy and security, Facebook is replacing affiliation-based permissions with a friendship-based alternative.
This solution better protects Facebook members.
However, it also takes away an important targeting mechanism from honest business users wishing to find people in the regions where they operate.
Thanks Ning for Duplicate Messages
If you and I are friends at several Ning sites, I probably send you duplicate messages. Since I can no longer share content across sites, I send the same information from several sites, and you receive that information multiple times. I try to minimize duplication but haven’t yet eliminated it.
Ning has made it less convenient for spammers.
However, if a spammer is motivated enough, you’ll now receive their spam several times instead of once.
The good news is that social networking sites will continue their efforts to safeguard the privacy and security of members and to create an enjoyable networking experience… great when we have on our networking hats.
The bad news is that more safeguards can mean more limited access to members, and when we have on our marketing hats… not so great!
What are your thoughts on this hot topic?
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