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Gevril and Haurex Italia dinner during Baselworld in March 2011 with Larry Brauner standing in the background.
Baselworld 2012 is right around the corner!
Mar
24
Social Networking vs. Advertising
Filed Under Best of 2008, Networking and Marketing Strategy, Outside the Box, SPAM, Social Media and Social Networking Sites
I just made my first video, a replay of my August 8, 2007 conference call.
It’s too long to upload to YouTube, so I uploaded it to Google.
It’s all about offline and online social networking, and about how networking differs from advertising. Hope you like it!
I recommend looking and listening, especially if you’ve ever used Direct Matches or any of the other social networking sites. Without further ado, here’s my video.
If it doesn’t play right away, try again. Google sometimes needs coaxing. If the situation gets desperate, download it from the Online Social Networking video archive.
Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Also, visit my About, Services, Media Buzz and Connect pages to learn about me and my social media and web marketing services.
Tags: advertising, Direct Matches, My Private Classroom, online social networking, social media marketing, social networking sites, video
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Marcus Hochstadt is not only an excellent blogger and marketer, he’s very generous too. I very much appreciate his Larry Brauner Conference Call post and his kind words.
I highly recommend that you visit his Internet Business Guide For First Class Progress and subscribe to his e-mail updates.
Larry is absolutely correct in his tele-seminar. Using the social networking sites to increase your online Rolodex does work.
Hi Larry - great advice and well said.
Social Networking will not bring you direct sales - I know from experience only advertising and hard work will accomplish this.
I can blog and connect with other bloggers until my hands fall off and I won’t get a single sale. However, I have increased my business exposure, made great contacts and friends, and I find it allows me to connect with my customers better. Plus, I really enjoy it.
The key is to be sincere and like you said, don’t expect to take without being able to give.
Thanks!
Love this info Larry!
Follows neatly from a path I am leading my readers on at the moment. I’ll send them across to this.
I like a concept from Jordan Adler that he calls “swap and drop”. What he means is 1. Swap business cards, then rather than a phone call first which can sometimes be a bit awkward 2. Drop them a “Great to Meet You, Let’s Catch Up” greeting card, then follow-up by phone. All with the focus on THEM first just as you say.
[…] http://online-social-networking.com/social-networking-vs-advertising […]
Larry,
Thanks for the great information. I just recently got an invite from someone to Yuwie. I’ll have to look at that and your other suggestion of Direct Matches. I’ve been to those Chamber of Commerce meetings, great fun.
Thanks, Sam
Great little video/vlog.
I particularly like the example about “pressing the delete” key on an e-mail ad reply vs having to get away in a chamber of commerce, “real world” setting.
[…] Social Networking vs Advertising. An alternative to advertising in a social network. Your strategy should be to listen to what the other person does and introducing them to a resource or potential client. Give to get. […]
Great advice and love some of the helpful info on your site regarding social networking. Will be implementing more of this as I try and build up my own site. Thanks
Yep, top advice, Larry, cheers!
Excellent presentation and information!
I couldn’t agree more with your points on social media. To me social media is definitely about building a relationship with your customers, visitors, etc…
I think those who are using it as a means for a hard sale and those who are not giving value to their visitors but only wish to get or benefit from, are shooting themselves in the foot over the long term.
Social media is one of the strongest mediums in my opinion right now and those who have it figured out will be the ones to truly succeed.
Thanks again for the great info and helping to get the right vision out there…
In his video he emphasized that for people to have an impact on others, it is important to build a good relationship in the initial stage of acquaintance. This can be done in ways like extending assistance and creating a good impression. A very traditional behavior and yet has become uncommon to many in this time and age. Well said.
Webmaster, businessforsalesydney.com
“Manufacturing Business“
Larry,
Thanks again for this amazing information! I think that we all need to remember, especially in this era of technology that we need to form strong bonds and relationships with our customers. They are the reason I am here doing what I am doing.
The people who are the ones that succeed with social media are the ones that remember it is about people first, then comes the money.
You have helped me in so many ways! Thanks so much!!
*Corky
Larry,
Great video, and very thought provoking. In general terms I believed I understood the concept of social marketing but this made me stop in my tracks and think again — may do some things differently as a result, so many thanks.
Ann