I particularly like the example about “pressing the delete” key on an e-mail ad reply vs having to get away in a chamber of commerce, “real world” setting.

Follows neatly from a path I am leading my readers on at the moment. I’ll send them across to this.

I like a concept from Jordan Adler that he calls “swap and drop”. What he means is 1. Swap business cards, then rather than a phone call first which can sometimes be a bit awkward 2. Drop them a “Great to Meet You, Let’s Catch Up” greeting card, then follow-up by phone. All with the focus on THEM first just as you say.

Social Networking will not bring you direct sales - I know from experience only advertising and hard work will accomplish this.

I can blog and connect with other bloggers until my hands fall off and I won’t get a single sale. However, I have increased my business exposure, made great contacts and friends, and I find it allows me to connect with my customers better. Plus, I really enjoy it.

The key is to be sincere and like you said, don’t expect to take without being able to give.

Thanks!

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