It’s simpler to start a blog than most people think. You do not need to pay for a fancy course nor buy some hyped-up e-book, so put away that credit card.
If I were to say that getting to the top of Technorati or Alexa is difficult, that would possibly be the understatement of 2009. However, believe-it-or-not, jumping in and getting your feet wet blogging will be easier than you imagine once you’ve completed this little article.
A new blogger faces two main types of challenges:
- Technical - how to start a blog
- Content - what to put on a blog
How to Start a Blog
There are three basic ways to start a blog:
- Start a customized stand-alone blog on web hosting that you lease from a provider such as Go Daddy or 1&1 Internet using software from Wordpress.org - most effective but the most difficult to implement
- Join a blogging community, e.g. Blogger.com or Wordpress.com - most popular and moderately easy to implement
- Join an online social networking community on Ning such as these two of mine, Beyond Business Coaching and Let’s Follow Each Other, and begin blogging immediately - least effective but adequate for beginners and very easy to implement
There are clearly trade-offs, but choose an option that enables you to start your blog right away. Remember what I learned from Mike Litman, “You don’t have to get it right. You just have to get it going.”
If you strongly desire a customized stand-alone blog but don’t have the technical skills to set it up and maintain it yourself, help is always available.
Developing good content isn’t easy. I suggested in Social Marketing for Non-Gurus that you could create videos instead of writing text, but perhaps creating a video isn’t a viable solution for you.
Here’s an idea: Why not use somebody else’s video?
Not only is it totally legit, it helps the video’s creator to promote it — a win for both of you.
Find a video in YouTube that interests you and copy and paste the cryptic piece of code that YouTube provides directly into your blog. Give your blog post a title. Write a very short explanation. Add a few tags to classify your post and publish it.
You’re finished! Wasn’t that easy?
Here’s another idea.
One of my favorite blogs is Who’s Blogging What, “a newsletter that keeps thousands of web marketing professionals informed, connected and productive.”
What do they do?
They digest and summarize other people’s posts.
What if you find one article at a time and critique that article on your blog? It’s done all the time, and you’ve probably seen it done more than once.
You Are a Blogger
I’ve removed the obstacles. You’re ready. You now have choices how to start a blog, so one way or another you’re going to start a blog. Right?
Learn and improve as you go, just as I have. And please… Have a blast!
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