Larry Brauner

This is an article about how to get more web site traffic. Unlike most articles discussing how to get more website traffic, this article focuses on optimizing sources of website traffic rather than optimizing links or keywords.

I’ve had some success getting web site traffic. Admittedly, I may never catch up to Seth Godin whose blog currently ranks 6,028 in Alexa for traffic. However, my blog did recently pass 50,000 in Alexa after a couple of years blogging.

Get More Web Site TrafficFriends wonder what I’m doing that they’re not, and whether they’re looking for website traffic in the wrong places.

Hard work and consistency are certainly key success factors, and I am hard working and consistent. I’m also very hard thinking, and I’ve concluded that there aren’t right and wrong places to look for traffic, and that diversifying traffic sources is a critical strategy for achieving long-term success. Most web site owners don’t diversify enough.

Rationale for Diversification of Traffic Sources

It’s true that some website traffic sources deliver greater, higher quality and better targeted website traffic than others. It’s also true that some traffic sources are less time consuming and easier to use than others. Nevertheless, 80/20 rule notwithstanding, to rely only upon your best website traffic sources is a questionable strategy for at least seven reasons:

  1. Quantity - Obviously, using more website traffic sources tends to generate more web site traffic. While some website traffic sources aren’t as efficient to use as others, their website traffic is no less valuable.
  2. Stability - Using more website traffic sources reduces risk and increases stability. Putting all your social media eggs in one basket is risky, since social media is in a constant state of change. We often see social networking sites rise and fall in popularity and even disappear completely. Search engines are also unpredictable. They can revise algorithms or remove web sites at their discretion. My strategy has allowed me to adapt gradually to changes over time.
  3. Opportunity - Testing to uncover the best approaches is a widely accepted marketing concept. Using more website traffic sources, you find opportunities you would otherwise miss. You also increase your chance of getting lucky.
  4. Diversity - Using multiple traffic sources, you can reach audiences that are more diverse and richer from a marketing perspective.
  5. Frequency - Using many website traffic sources, you tend to reach people more often which helps you build your relationships with them more effectively and reinforces your messages.
  6. Synergy -Some website traffic sources complement each other and create synergy.
  7. Latency - Some website traffic sources require persistent usage before they yield results (e.g. search engines) or the source itself may not have matured (e.g. Twitter).

Places I Look to Get More Website Traffic

Without going into detail, a partial list of sources that have recently helped me get more we site traffic are: search engines (Google, Bing, etc.) Entrecard, Twitter, Ning sites, Facebook profile, Facebook page, Facebook NetworkedBlogs, LinkedIn, StumbleUpon, BlogCatalog, Google Friend Connect, and other blogs.

While you can use my partial list of website traffic sources for starters, you’ll need to develop your own long list of sources that’s geared to your audience and your marketing strategy.

I’ve intentionally excluded video websites such as YouTube from my list for now, but in all likelihood it will be on yours. Furthermore, I don’t generally buy website traffic, but it might make sense for you to do so.

Okay. We’ve reached the point in the post where you usually comment. Please share your favorite traffic sources and ways you like to get more web site traffic. :-)

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.

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Larry BraunerMy list of social and business networking sites is updated when online social networking changes occur. If I omitted sites you feel should be included, please leave a comment.

This article about top social and business networking sites is sponsored by the Small Business Network, a new social website for open business networking and lifetime business learning.

Social Networking Sites Becoming the Internet

The rapid growth of Facebook and Twitter the past several years has fueled much excitement and speculation among the public and within the business world.

Alexa ranks the world’s most popular websites. Eight social networking and business networking sites, Facebook, Twitter, MySpace, LinkedIn, Orkut, hi5, Ning and Xing are ranked very highly overall among the world’s websites.

Facebook, Twitter, LinkedIn, and Ning networks are the most popular social networks with wide business appeal. From a business point of view, MySpace has become a niche site for the music industry.

Each social networking site is different. Choose a social network according to your individual or business networking objectives, as well as your personal style. Don’t base your choice solely upon site popularity, for each social networking site has a style and features that differentiate it from other social networking sites and contribute to its success.

Facebook

Read the Great Wall of Facebook: The Social Network’s Plan to Dominate the Internet — and Keep Google Out, and you’ll  begin to appreciate ambitious scope of Facebook’s controversial plans, plans that have already started unfolding before our eyes.

The Facebook article has several important implications:

  • If Facebook succeeds, even partially, our influence and the content we post on Facebook will affect Facebook search results. In other words, we can to some extent impact the outcome of Facebook searches.
  • Facebook will evolve to compete both with Google and with other social networking sites. Facebook will implement powerful new features that enhance our networking experience.
  • To profit from an evolving Facebook, we must master Facebook now and start building our influence on the site.

I like the realness of Facebook. Most members use their actual names, provide factual information about themselves, and share interesting pictures, videos, and other content.

I also like the ease with which I can connect with my Facebook friends with a private message or a comment on their wall.

We’ve been discussing spam a lot lately. There’s a 5,000 friend limit on Facebook, so friend slots are precious. If a “friend” spams me, I remove him or her, unless of course it’s somebody I know from outside Facebook, in which case he or she gets an earful about spamming.

Twitter

Some people believe that Twitter is merely a fad. Not I. However, I’m not as confident in the future of Twitter as I am in the future of Facebook or LinkedIn.

For now, Twitter is growing, and it’s very useful if it’s used properly. I have created more traffic using Twitter than with all my other social networking sites and social media sites combined.

The ability to connect with and reach large groups of people makes Twitter attractive from a marketing perspective. I use a simple yet powerful tool that helps me connect with people and manage my profiles and those of my clients.

If you can reach your target market on Twitter and keep their interest, you will benefit enormously.

LinkedIn

LinkedIn is a great business social networking site that is under new management.

LinkedIn’s potential lies in it’s many diverse and successful groups and their ongoing discussions. What better way to network than to participate in the discussions of groups that attract the types of people you want to meet?

You can also build up a very large network on LinkedIn which will enable you to communicate directly with the people you want without having to get past the usual gatekeepers. Members will also be able to search for and find you.

Ning Networks

I’ve written much recently about Ning networks. Many Ning social networking sites appeal to narrow niches, but others have broader appeal. Small Business Network is a new Ning network with a wide appeal.

I appreciate most a Ning network feature that is very controversial, the ability to share content with all Ning friends on a particular Ning network. I can write a blog post and share it easily with hundreds of friends.

Popularity of Social Networking Sites Isn’t Everything

While these are the most popular social networking sites, popularity isn’t everything. Less popular sites may offer you precisely the audience or the features you want. See also my list of social networking sites article from 2008 and my recent review of an excellent business networking book, The Skinny on Networking by Jim Randel.

Please subscribe and join me on Facebook.

Most Popular Social and Business Networking Sites was most recently updated 28-Sep-2010 by Larry Brauner.

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.

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