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Gevril and Haurex Italia dinner during Baselworld in March 2011 with Larry Brauner standing in the background.
Baselworld 2012 March 8-15.
Jan
25
My Top 10+ Blog and Website Traffic Sources
Filed Under Best of 2010, Blogging, Facebook, LinkedIn, Networking and Marketing Strategy, Ning Sites, Search Engines, Social Media and Social Networking Sites, Targeting, Twitter, Website Traffic | 45 Comments
In 8 Simple Ways to Penetrate Social Media Clutter, I recommended that you leverage multiple traffic sources. In Looking for Traffic in All the Wrong Places, I gave you a partial list of the places I look to get more website traffic.Based upon Google Analytics data pertaining to my recent blog visits, bounce rates and average time on site, I present my top 10 blog traffic sources along with some notes on each:
- Search engines such as Google, Yahoo! and Bing - They account for 35% of my traffic. When my blog was new, I didn’t get any search engine traffic at all. Now, however, I get 5,000 visits from searches per month — including business people seeking precisely the types of services I offer. The credit goes to search engine optimization and to a growing reservoir of content.
- Entrecard, a traffic exchange for bloggers - Admittedly, Entrecard provides me with lots of worthless traffic. Fortunately, however, the site provides me with some great traffic too and an opportunity to build key relationships with other bloggers. One of my favorites at Entrecard is Gera from Uruguay, owner of the Sweets Foods blog. He and I are now also connected by email, Facebook and Twitter. As with all other traffic sources, to benefit from Entrecard you’ll need to make a long-term commitment to developing it.
- Twitter - I’ve written at length about Twitter. Read Twitter Stats Defy Measurement. I’m happy to have started with Twitter in 2008 when Twitter’s rules didn’t get in the way of building a large following. Today, different tactics are necessary to connect with your target audience. Start by encouraging your website visitors and friends on social networking sites to follow you on Twitter. Then gradually introduce new Twitter tools into your mix. My favorite tool, Tweet Adder, which I use daily, is worth the small investment.
- Facebook - I turned my attention to Facebook in June 2009 and experimented with the NetworkedBlogs application, which may have introduced new readers to my blog, but proved to be a poor source of ongoing traffic. On the other hand, profiles, fan pages and events showed themselves to be excellent traffic sources. It seems to me, so far, that Facebook fan pages are very effective as a form of web site subscription.
- Ning social network - I’m sorry to report that Ning has morphed into a host of unrelated niche sites. If you have your own Ning site, or a group or lots of friends on someone else’s Ning site, you can use that site to move traffic. As with Twitter, getting started with Ning is harder than it used to be, and the marketing benefits are fewer. I belong to many Ning sites and have several of my own. My primary Ning site is Small Business Network.
- Business Exchange - Discovered this social bookmarking site recently and wrote about it in 12 Tips for Using Business Week’s Social Bookmarking Site. I’m hoping that Business Exchange will help me generate a lot of high quality traffic in the year to come.
- Blog Catalog - If you have a blog and decide to use BlogCatalog, start your own group there; make many friends on the site and invite them to join your group. Those who join are interested in you and your group’s theme.
- StumbleUpon - Planning to learn much more about StumbleUpon and use it much more this year. I’ll keep you posted.
- LinkedIn - While well connected on LinkedIn, I’m not using it much at present. Most of my LinkedIn traffic is coming as a result of the Twitter LinkedIn integration.
- Ryze - Here I first encountered online social networking back in 2003. I find Ryze very underwhelming in 2010. The traffic I get from Ryze comes from posting in groups, which are really forums.
I believe that Blogger is sending me websitetraffic because of Google Friend Connect. Also, I heard a rumor that Yahoo! is dumping MyBlogLog. Will let you know about both of them.
You made it all the way down here. Why not scroll down a drop more and leave a comment?
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Tags: blog, Blogging, Business Exchange, Entrecard, Facebook, Get More Web Site Traffic, Google, increase website traffic, LinkedIn, NetworkedBlogs, Ning, Ning social network, Search Engines, Twitter, Website Traffic
Jan
6
4+ Day Blog and Website Promotion Event and Social Media Party
Filed Under Announcements, Facebook | 44 Comments
To start off a year of greater collaboration and celebrate my 58th birthday, I’m hosting a unique four-day blog and web site promotion event and social media party on my Facebook fan page.What’s truly unique about this event is that I plan to check out every link posted on my page and comment, share the link, and submit it to social bookmarking sites, as I deem appropriate.
Over a hundred people have registered so far, and many more are expected to sign up for this free event.Everybody may participate. It’s not necessary to have a blog or other website.
If you’d like to donate a door prize such as an info product or a coaching session, please connect with me as quickly as possible.
Here are answers to 19 or 20 infrequently asked questions:
- How do I register for this event? Visit the event page and click on Attending. If you’re not a Facebook member, join Facebook first.
- When does this event take place? From January 11-14 according to the date wherever you are. EXTENDED UNTIL JANUARY 15, NOON EST. NO DEADLINE FOR NETWORKING AND COMMENTING ON POSTS.
- Do I have to be awake and online for 96 hours? Not unless you want to get into the Guinness Book of World Records.
- Can I click on Maybe? You can, but why would you? The party is four days long. Either you’re going to stop by or you’re not.
- In what ways can I participate? You can post a link to your blog or website on my Facebook page along with a brief non-hypey introduction. You can network (see below) with other people and check out their links. You can even be a fly on the wall (no pun intended) and just chill.
- What if I don’t have a blog or other website? Post a link to your Facebook page or profile, to your Twitter profile, LinkedIn profile, etc.
- What am I not permitted to promote? No porn or hate content. No predominantly religious content. (I was careful not to include them all in the same sentence.)
- How many links may I post during the event? One with an exception…
- What if you don’t get to me? If I don’t get to acknowledge your post within seven days, you may post a new link or re-post the old one.
- Can I network with other participants? You are encouraged to network, but please do so in a professional manner to avoid being cast into the snake and scorpion infested dungeon.
- When will you be hosting another event like this one? I don’t know. It depends on how this one goes. If I must hire bouncers, that won’t be a good sign.
- What happens if I don’t attend this one? You’ll have to live with a guilty conscience for all eternity.
- Will dessert be served? Yes. Chocolate cyber cake and virtual vanilla ice cream. Yum!
- This bullet point intentionally left blank.
- Do I need to bring a birthday present? No, but you can help promote this event.
- How can I help promote this event? You can link to this article, share it on FB, tweet it (using this handy link), Stumble it, Digg it, or print copies and mail them to all your friends, family and colleagues.
- Is this some kind of April Fools joke? Only if you’re reading this on April 1st.
- What if I think 58 is old? Keep your opinion to yourself.
- What if I don’t think any of this is very funny? Get a life.
- What if you haven’t answered my question? You can ask your question below in a comment. I’ll answer it, if it makes sense to me.
Note that I reserve the right to modify the rules and conditions of this event arbitrarily and capriciously with or without prior or subsequent notice.
Don’t hesitate to subscribe, leave a comment, or join my Facebook Fan page.
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Tags: blog, Blogging, Facebook, Larry Brauner, Public RelationsSharing is Caring!
Jan
3
Why Blogs Make More Sense
Filed Under Blogging, Networking and Marketing Strategy, Public Relations, Social Media and Social Networking Sites, Web Marketing | 25 Comments
As we begin 2010, I wish you real success, both online and off, in the year ahead.In a video I’ve already already shown you, marketing expert Darren Rouse, author of 31 Days to Build a Better Blog, explains in detail his blog-centric approach to building a web presence, in which his blogs are his home base, and social media sites such as Facebook and YouTube are his outposts.
Some readers have questioned the necessity of starting a blog, since a blog can consume more time than a business might be prepared to invest in their social media initiative.
I agree that starting a blog is not absolutely necessary.
Businesses can choose among various alternatives when establishing their social media home bases. However, these alternatives are less ideal than a blog for one or more of the following reasons:
- Inadequate Control - When a site is owned by someone else, they modify the terms or remove users arbitrarily, not caring at all that it’s your home base.
- Inadequate Communication - The site’s features don’t sufficiently enable two-way communication between you and your community members.
- Inadequate Flexibility - The structure, linking or other features of the site are too rigid.
- Too Resource Intensive - The expense far exceeds the alternative cost of starting and maintaining a blog.
These are some major alternatives to the blog-centric approach and the reasons they are problematic:
- Static Website -Inadequate communication and flexibility.
- Your Own Ning Network or Facebook Page - Inadequate control and flexibility.
- LinkedIn, Twitter, YouTube, Squidoo etc. - Inadequate control, communication and flexibility.
- Self-Hosted Social Networking Site - Too resource intensive.
Note also that search engines are consistently receptive to blogs, and that some social media sites and Facebook apps cater to blogs and bloggers.
If I couldn’t use a blog for whatever reason, a static website (equipped for lead capture) coupled with a Facebook Page or perhaps my own Ning (or SocialGO) social networking sites might be workable, but…
There ain’t nothing like a blog!
Start 2010 off right: Subscribe and leave a comment.
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Tags: blog, Blogging, Social MediaSharing is Caring!
Dec
28
8 Social Media Marketing Basics
Filed Under Best of 2009, Blogging, Facebook, LinkedIn, List Building, Ning Sites, Personal Development and Success, Public Relations, Search Engines, Social Media and Social Networking Sites, Targeting, Twitter | 17 Comments
I’ve bookmarked and skimmed a dozen or more articles that project the path of social media in 2010. Collectively these articles represent many days of researching and writing.Search Social Media 2010 on Google, and you’ll be able to compile your own social media 2010 reading list. If the information in all the articles isn’t sufficiently comprehensive, a list of 44+ social media books to buy and read can help fill the gaps.
Not that I don’t like reading about trends and innovations — I do. However, I learned long ago that the bleeding edge cuts both ways, and there’s merit in waiting until the timing is right.Blogs and Facebook have been around for years, yet only recently have they emerged as key tools for main- stream businesses.
I suggest that we watch and see how social media and technology play out in 2010, but that we focus on the basics and build our web presences right now using techniques and resources at our fingertips.
Here are my eight social media marketing basics for building a web presence 2010:
- Core Marketing and PR Competencies - Analytics, branding, communication, competitive intelligence, design, list building, market segmentation, marketing research, targeting, etc.
- High-Quality Relevant Content - Producing and sharing articles, videos, podcasts, pictures, conference calls and talk shows.
- Search Engine Optimization - Social media and SEO complement each other. Read Social Media vs. Search Engine Optimization and Website vs. Web Presence.
- Blogging - Also in Website vs. Web Presence, Darren Rouse, author of 31 Days to Build a Better Blog, shares in a video his blog-centric approach to social media marketing, an approach to which I subscribe.
- Social Networking Sites - Nearly any social media site can present opportunities to network. By social networking sites, I mean sites that exist primarily for networking rather than content sharing.The principal social networking sites for business are LinkedIn, Facebook and Twitter. You can also throw into the mix Ning and other niche social networking sites.
- Content Sharing Sites - Two of the most popular content sharing sites are YouTube and Flickr, but there are many more.
- Social Bookmarking Sites - There are hundreds of business and social bookmarking sites. Two of my favorite sites are Business Exchange and StumbleUpon.
- Blog and Web Site Networks - There are many blog and website networks. My favorites include Entrecard, NetworkedBlogs, Technorati, MyBlogLog, BlogCatalog and Google Friend Connect.
With these social media basics, you can build a huge web presence in 2010. It’s not possession of the latest technology or an inside scoop on a new FB app that’ll enable you to soar in 2010. Your success will depend largely upon your own creativity, skills, efficiency and inner motivation.
I hope you have already mastered the all-important skills of subscribing to blogs and commenting on blog posts.
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Tags: Blogging, content sharing, SEO, social bookmarking, Social Media, social networking sites, web presenceSharing is Caring!
Nov
22
10 Easy Ways to Improve Your Blog or Website
Filed Under Best Practices, Best of 2009, Blogging, Networking and Marketing Strategy, Search Engines, Social Media and Social Networking Sites, Web Marketing | 47 Comments
Like you, I typically visit many blogs and websites each day.Some websites clearly have it together. They have lots of website traffic and appeal to visitors.
Other websites aren’t bad. They have good potential. With a few tweaks here and there, they could enjoy much more website traffic and appeal much more to their audience.
I promised myself that I’d write up some suggestions for improving blogs and websites. I realize that while much is possible, we can’t hope to do everything. We need to apply the 80/20 rule and focus on strategies and techniques that are easy to implement yet promise substantial benefits:
- Make Your Text Easier to Read - Some months ago, I noticed that my blog’s text wasn’t visually sharp enough. It was difficult to read. Upon examination, I noticed that the font wasn’t quite black, and the background wasn’t totally white. The links were grayish. After a few minor theme changes, the color scheme was improved. Low contrast combinations or light text on a dark background always require extra effort to read.
- Optimize for Human Eyeballs - A site’s title tells search engines and their users what the site is about. The title is the bold headline in search engine results. Using keywords in your site’s title can help you rank higher for those keywords. Recently, I changed the title of my blog hoping to rank higher on more keywords, and my traffic fell. The new title was unfortunately less relevant and less appealing to my potential readers. I changed my title back, and traffic rebounded. The takeaway: Optimize for humans, not just for search engines.
- Use Headings to Break Up Long Articles - Headings break up an article into sections and help make the article easy to scan and read. Limiting paragraph size helps too. Headings, however, like titles, can tell search engines what an article is about and are an excellent place to insert your keywords.
- Link Out - I provided a rationale for linking out to other sites in The Blogger’s Guide to Links and Comments: “Use of outbound links enhances your pages in ways that both search engines and people can easily appreciate.” The advice in that article applies equally to blogs and conventional websites. Unless you’re linking to ads, use only dofollow links.
- Link Internally - This can be huge. Linking internally increases a site’s circulation, and it increases the perceived relevance of both the linking page and the page linked to. Link to another page or article on your site when you have the opportunity. In a blog, you can even link to a tag, as I often do. A blog site map such as the once generated by the Wordpress plugin Really Simple Sitemap makes it easy for visitors to find a blog’s archived content. I use internal links on my blog nearly everywhere, even in places which aren’t obvious.
- Be Social - Adding a social dimension to your web presence makes you real and credible. Join all the major social networking sites, and let visitors know how they can connect with you. Google Friend Connect and Facebook NetworkedBlogs widgets add sociability to your site and enable readers to publicly endorse you. Bloggers can join blog networking sites as well such as Technorati, Entrecard, BlogCatalog and MyBlogLog.
- Make Subscription Simple - Make it as easy as possible for readers to subscribe to your blog or newsletter. Blogs should offer subscription by both email (using a service like Aweber) and RSS (using a service like Feedburner). I’m always amazed when I have to hunt for a way to subscribe to a site.
- Use Social Bookmarking - Make your content easier to find and, as is the case with some social bookmarking sites, create quality links into your blog or website. Some of the social bookmarking sites I use are Digg, Delicious, Propeller, Reddit, diigo, Jumptags, Google Bookmarks and iZeby.
- Encourage Comments - Not only do I generally ask readers to comment, but I comment back as well whenever it’s appropriate.
- Extend Your Domain - If your domain will expire with the next twelve months, you might be signaling to search engines and savvy visitors that your site is only temporary.
I’ve omitted other ways that you can improve your website, because they’re harder to implement, and because they’ll give me something to discuss in a subsequent article.
In any case, we have our work cut out for us.
What do you think?
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Tags: 80 20 Rule, Blogging, dofollow blogs, Entrecard, Facebook, keywords, NetworkedBlogs, Search Engines, SEO, social bookmarking, social bookmarking sites, Web Marketing, web presence, WordPress, Wordpress Plugins
Nov
15
Why WordPress? Plus List of My Top Dozen WordPress Plugins
Filed Under Best of 2009, Blogging, Web Marketing, WordPress | 24 Comments
What’s the big deal about WordPress?In Website vs. Web Presence, I emphasize the role of social media in web marketing.
Darren Rouse, the author of 31 Days to Build a Better Blog, shares in a video his blog-centric approach to web marketing in which social media sites (which aren’t under our complete control) serve as outposts for our blogs and web sites (which we do control).
For further discussion about the control issue and the trade-offs, read How to Start a Blog Made Easy and Creating a Home for Your Blog.
Choosing WordPress for Blogs
WordPress is popular software for setting up and managing our own blogs and web sites which we are able to control.Using popular software is like buying a popular car. It’s easy to locate parts and easy to locate mechanics. With WordPress it’s easy to customize using add-on modules and easy to locate technical help when we need it.
Bloggers who use WordPress appreciate the way its functionality can be expanded or customized using plugins, which are add-on software modules (that are easy to append from within a blog’s control panel and often about as easy to use).
Choosing Plugins for WordPress
The best way to choose plugins is through word of mouth recommendation. Most WordPress plugins are free. However, if we don’t choose the plugins that are correct for us, our blogs will not perform the way we wish.I’m sharing my top dozen WordPress plugins. I use more than twelve, and I’ve tried many others. These are the twelve WordPress plugins which I find the most handy for social marketing:
- AddThis Social Bookmarking Widget - One of many widgets available which enables readers to easily share and bookmark blog content. There’s an option to register with AddThis and track the widget’s usage.
- Akismet - A must have! Without this SPAM filter, life can be quite unpleasant.
- All in One SEO Pack - Has had competition, but apparently, this plugin has proven to be reliable and well maintained. It provides control over meta tags and other aspects of SEO.
- Easy Icon - Helps set and determine the blog’s icon so the visitor can see the logo on browser title bar. Really is easy!
- Google XML Sitemaps - Another must have. Helps Google find all the blog’s content. Works quietly behind the scenes.
- Link to Me Textbox - Not a must have at all, but this plugin makes it easier for readers to link-in from their own blog and gives them a not too subtle hint. Cough. Cough.
- Nofollow Case by Case - This is the plugin which I referenced in The Blogger’s Guide to Links and Comments. I love it, but not everybody wants a dofollow blog.
- Really Simple Sitemap - Strongly recommended! Helps create a site map like mine that’s helpful for both readers and search engines.
- Simple Tags - Has many features. My favorite is the auto-complete feature.
- Tag Managing Thing - Offers basic tag management. I like the combination of this plugin and the previous plugin.
- Ultimate Google Analytics - In my opinion, the easiest way to incorporate Google Analytics in one’s blog.
- WordPress Mobile Edition - Creates an interface enabling mobile users to access the blog. Why not?
Your choice of plugins depends upon your needs and objectives.
Be Careful About User Registration
I have a suggestion that has nothing to do with plugins but is important to mention. Disable blog registrations! Do not let blog visitors set up accounts. Letting in strangers creates an unnecessary security risk.
Instead, set up a subscription system that enables readers to subscribe by RSS feed or email. I’ve found that FeedBurner and Aweber work very well together.
What Are Your Favorite WordPress Plugins?
It’s your turn to share some of your favorite WordPress plugins. You can share as many as you like, but please, explain what each does.
Do not list any plugins which have already been listed. However, if you’ve had a bad experience with a plugin that has been listed, feel free to explain.
I’m especially interested in hearing from other social marketers.
Here ya go. Comment away!
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Tags: Blogging, Google, Web Marketing, WordPress, Wordpress PluginsSharing is Caring!
Nov
8
The Blogger’s Guide to Links and Comments
Filed Under Best of 2009, Blogging, SPAM, Search Engines | 52 Comments
No aspect of the Internet is more critical to understand than hyperlinks or simply links, as we call them. After all, what is the World Wide Web but countless documents which are interconnected by links?A web page without links in to it can never be discovered by search engines, nor will people find the page unless directed to it. A page without links out of it is a virtual cul de sac, a dead end street from which visitors must back out in order to exit.
Woe to the web page that has neither inbound nor outbound links!
Links Can Transfer Some of Their Authority
When a web page, especially an important one, links to your page, it serves as a recommendation and conveys, i.e. transfers, to your web page some amount of its authority both with search engines and with Internet users. The authority of your page increases, while the authority of the page linking in to you decreases.
When you link to others’ pages you transfer authority to their pages. Their authority of their pages increases, while the authority of yours decreases.
Links play an key role in search engine optimization. They help search engines to gauge the validity and the authority of each page or document on the web.
Why Relinquish Your Authority?
Why should you give away any of the authority that you’ve worked so hard to earn?
Authority isn’t all that matters. Relevance matters. Participation in the web and in your niche’s online community matter too. Generous use of outbound links enhances your pages in ways that both search engines and people can easily appreciate.
The Internet and search engines are mainly research tools, and outbound links help researchers to find and to verify the information they seek.
Linking Without Transferring Authority
There are two cases in which you need to link out but prefer not to give up any of your authority and don’t even want the search engines to follow your link to see where it leads.
When linking to something you’re advertising, it’s common practice to have search engines ignore your link. Why convey authority upon an ad?
There is another case which I discuss in the next section.
To request that a link be ignored by search engines, rel=nofollow is used in the HTML code. (Don’t worry if HTML is too technical for you.) Therefore this type of link is commonly referred to in SEO jargon as a nofollow link. A normal link is referred to as a dofollow link.
Comments on Blogs and Forums
Blogs and forums need comments to thrive. They help to build community and add valuable content which search engines like.
Comment often require links to be meaningful or to identify the commenter. Comments which are completely devoid of links have a sterile quality, so some degree of linking is necessary and desirable.
Unfortunately, links create an opportunity for SPAM.
As I explain in Anti-Social Media Marketing, spammers submit stupid or even obscene comments hoping to build inbound links to their sites.
Why transfer even one iota of your authority to a spammer?
Filtering out these comments is a pain, especially when they’re written to look plausible. For this reason, blogs and forums are programmed to use nofollow links in comments as a disincentive for spammers.
Dofollow Blogs and Forums
Just as nofollow is a disincentive for spammers, it’s a disincentive for real blog commenters and forum posters as well. I know that I prefer (and I’m not alone in my preference) to visit dofollow blogs and get a dofollow link back to my blog when I comment.
Many blogs and forums deal with potential SPAM without resorting to the use of nofollow links. Quite a few forums and some blogs subject their un-vetted commenters to moderation and other restrictions.
How I Make Dofollow Work for Me
Online Social Networking is a dofollow freestanding Wordpress blog. These are eight steps I take to make dofollow work for me:
- I use the Askimet plugin to pre-screen comments for SPAM.
- I moderate all comments and screen them for SPAM, (as well as inappropriate content, bad spelling and very bad grammar).
- I reject SPAM and undesirable comments. (I also correct spelling and grammar when necessary.)
- I use the Nofollow Case by Case plugin to override the Wordpress nofollow default.
- If a comment is borderline SPAM, I let the comment through, but I tell Nofollow Case by Case to make its links nofollow.
- If I want particular links in the body of a comment to be nofollow, I edit the HTML and insert rel=nofollow in the code.
- I let regular commenters (whom I like) get away completely with borderline SPAM (with or without a lecture), because I care a lot about their friendship and good will.
- I display a You Comment I Follow banner at the bottom of each post to let readers know that my blog is dofollow. Over time my blog has been added to a number of dofollow search engines.
Linking and Dofollow Takeaways
Linking is vital to the Internet. All websites ought to use ample links on their pages, just as I have in this article.
If you blog, consider a dofollow approach. Don’t be afraid to relinquish some of your authority to commenters, because in balance, you can expect to gain.
Now please, leave a great comment below and collect your dofollow link back to your blog or website.
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Tags: Blogging, dofollow blogs, Search Engines, SEO, SPAMSharing is Caring!
Oct
25
Anti-Social Media Marketing
Filed Under Networking and Marketing Strategy, SPAM, Social Media and Social Networking Sites | 16 Comments
I’ve already written about different types of SPAM, the reasons people SPAM, and alternatives for SPAM free marketing.In this article I look at four kinds of social media SPAM, or anti-social media marketing as I sometimes call it.
I also share several ideas for coping with social media SPAM. Although we cannot stop SPAM, we can try to mitigate its effects.
- SPAM Messages - These are the unsolicited commercial messages sent to your Facebook inbox, appearing in your Twitter replies, or plaguing you on other social networking sites. You should block the scoundrels, and report them too if they appear to be really awful.
- Comment SPAM - These are ads or links on your profile pages, blogs, forums or guest books. Beware of innocent looking blog comments such as “Great post. Keep up the good work.” The commenter is only looking for the link back to his site which most blogs (including mine) do provide. Require approval of all comments and use a SPAM filter (such as Akismet for Wordpress blogs) to help you with the job.
- Social Bookmarking SPAM - This is when someone bookmarks only his or her own content on bookmarking sites (such as StumbleUpon or Sphinn) which prohibit this. Be careful not to do this yourself.
- SPAM Blogs - These are blogs that aggregate search results (for profitable keywords) using feeds from services such as Google Alerts, and then publish these search results. They exist in order to spam search engines and other blogs and boost their own sites’ search results. If you have a blog, you’ll receive comment SPAM from them indicating that they’ve linked to you. They hope to get a juicy link back from you. If your SPAM filter fails to kill off their comments, be ruthless and do it yourself.
Creating SPAM blogs is often called autoblogging by the spammers.
In a November 2006 article, What is Autoblogging and How Does It Work?, Gobala Krishnan stated:
No matter how good you get at autoblogging, you’re never going to produce high quality sites that attract a loyal fan base using autoblogging methods. Nothing beats content that is original and written by a human being.
Couldn’t have said it better myself.
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Tags: Blogging, social marketing, Social Media, social media marketing, SPAMSharing is Caring!
Aug
19
How to Start a Blog Made Easy
Filed Under Blogging, Ning Sites, WordPress | 16 Comments
It’s simpler to start a blog than most people think. You do not need to pay for a fancy course nor buy some hyped-up e-book, so put away that credit card.
If I were to say that getting to the top of Technorati or Alexa is difficult, that would possibly be the understatement of 2009. However, believe-it-or-not, jumping in and getting your feet wet blogging will be easier than you imagine once you’ve completed this little article.
A new blogger faces two main types of challenges:
- Technical - how to start a blog
- Content - what to put on a blog
How to Start a Blog
There are three basic ways to start a blog:
- Start a customized stand-alone blog on web hosting that you lease from a provider such as Go Daddy or 1&1 Internet using software from Wordpress.org - most effective but the most difficult to implement
- Join a blogging community, e.g. Blogger.com or Wordpress.com - most popular and moderately easy to implement
- Join an online social networking community on Ning such as these two of mine, Beyond Business Coaching and Let’s Follow Each Other, and begin blogging immediately - least effective but adequate for beginners and very easy to implement
There are clearly trade-offs, but choose an option that enables you to start your blog right away. Remember what I learned from Mike Litman, “You don’t have to get it right. You just have to get it going.”
If you strongly desire a customized stand-alone blog but don’t have the technical skills to set it up and maintain it yourself, help is always available.
Content Development
Developing good content isn’t easy. I suggested in Social Marketing for Non-Gurus that you could create videos instead of writing text, but perhaps creating a video isn’t a viable solution for you.
Here’s an idea: Why not use somebody else’s video?
Not only is it totally legit, it helps the video’s creator to promote it — a win for both of you.
Find a video in YouTube that interests you and copy and paste the cryptic piece of code that YouTube provides directly into your blog. Give your blog post a title. Write a very short explanation. Add a few tags to classify your post and publish it.
You’re finished! Wasn’t that easy?
Here’s another idea.
One of my favorite blogs is Who’s Blogging What, “a newsletter that keeps thousands of web marketing professionals informed, connected and productive.”
What do they do?
They digest and summarize other people’s posts.
What if you find one article at a time and critique that article on your blog? It’s done all the time, and you’ve probably seen it done more than once.
You Are a Blogger
I’ve removed the obstacles. You’re ready. You now have choices how to start a blog, so one way or another you’re going to start a blog. Right?
Learn and improve as you go, just as I have. And please… Have a blast!
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Tags: blog, Blogging, Go Daddy, how to start a blog, mike litman, Ning, WordPress, You don’t have to get it right, YouTubeSharing is Caring!
Aug
16
The Blogger’s Guide to the Galaxy
Filed Under Blogging, List Building, Networking and Marketing Strategy | 10 Comments
If you were looking for information about the Milky Way or perhaps something more entertaining like The Hitchhiker’s Guide to the Galaxy, I expect you’re a little disappointed.
This is an article about blogging.
In 2008, Top 10 Blogging Success Factors and Top Reasons Why I Blog were well received.
Today I want to acquaint you with top destinations in the blogging universe — not stars, comets or planets — not beaches or ski resorts — rather, objectives that every serious blogger ought to have — or consider adopting.The purpose of blogging is to communicate with your readership, but let’s break it down into smaller actionable objectives.
Create Content
Every blog must have content that communicates something to readers. There are an ever increasing number of media in which to communicate besides plain text, such as:
- Pictures or even slide shows
- Audio — podcasts, music, etc.
- Video
- Charts or PowerPoint presentations
- Polls, guest books or other engaging widgets
- Talk radio shows, e.g. BlogTalkRadio, or conference calls, e.g. TalkShoe
- Blog or website reviews
Choose the media that work best for your personality and subject matter.
When creating your content, be sure to ask these four questions:
- Is my content worth reading, viewing or listening to?
If not, why bother posting it? When you think of good ideas, try and write them down. - Is my content readable or understandable?
I see too many blogs with bad formatting, spelling, syntax and grammar. - Is my content worth linking to?
Not every post will gather link love, but it’s something to keep in mind. If the content is good, relevant, well presented and easy to share, there’s a chance that readers will share it. - Is my content search engine friendly?
It should be, since search engines love blogs. It would be a shame not to take advantage of that.
Generate Traffic
These are my principal sources of blog traffic:
- Asking friends and followers on social networking sites such as Facebook, MySpace, Twitter, LinkedIn and Ning to come read my articles — I was able to generate some traffic right away when I first got started
- Other blogs and social media sites linking to my blog — takes time, but link building brings visitors and improves standing with the search engines
- Search engines such as Google, Yahoo! and Bing send traffic if content is search engine friendly — and they seem to like blog posts with comments a lot
- RSS and e-mail subscribers responding to notifications — over time I acquired a loyal readership
Read my past articles, and watch out for Facebook for Bloggers coming soon to a blog near you.
Build a Following
It takes time and substantial effort to acquire a loyal readership. Good relevant content, targeted traffic and an easy way to subscribe will over time yield results. All three factors are essential.
I discourage you from using the register feature of your blog. Registered users are not as good as subscribers. They’re hard to manage and to reach by e-mail.
I use a combination of Feedburner and Aweber to add subscribers, since Feedburner adds Aweber e-mail subscribers into its total count of readers.
My blog is the hub of my social media strategy:
- I build a following on social networking sites.
- I drive traffic to my blog.
- My blog builds relationships and strengthens my credibility.
- Readers revisit my blog.
- Readers comment on my blog and engage me through online social networking at social networking sites and other means.
Engage Your Readers
You engage your readers by encouraging them to communicate and share their ideas and questions:
- to comment on your blog posts
- to connect with you through social networking sites
- to e-mail you
- even to phone you!
When your readers communicate with you, you know you’re on the right track.
That’s it for now — the basic outline — but one final note:
If you’re a fan of The Hitchhiker’s Guide to the Galaxy by Douglas Adams, you’ll need to bring your towel and watch out for Vogons, especially Vogons who spam blogs. They’re the worst kind.
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Tags: Blogging, business networking sites, Social Media, social media strategy, social networking sitesSharing is Caring!
