I’m writing from Baselworld 2011, the giant international watch and jewelry expo that takes place yearly in Basel, Switzerland. The watch show, with its grand and intricate exhibits, is very exciting.
I’m wondering how many people, like myself, are in Basel for social media or are even aware of the social web beyond Facebook or their favorite blog – probably no more than fraction of the 80K attendees.
I came to Basel to interview as many of the Baselworld 2011 exhibitors as I could, but I chose instead a more focused and practical mission: to visit the many watch brands our company represents and to discuss social media collaboration with them.
I’ve been asking each of our watch brands to supply me regularly with content for our company blogs that feature and promote them.
In other words, rather than source all content by myself, I’m building partnerships with our watch brands to share the effort. If even half follow through and send me the desired text, photos and videos, I’ll have ample content for our blogs and web presence.
That’s the game plan. Your thoughts?
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Blogging and Personal Branding
Personal blogs and business blogs often factor into the marketing mix of both large and small businesses.
Blogging is interactive and enables direct communication with the customer or end user, a subtle form of business networking.
Blogging as a form of networking is not as direct as attending a meeting of a chamber of commerce or a small business association — nor does it replace online social networking at social networking sites. However, it builds credibility while refining and reinforcing the blogger’s personal or corporate brand image.
Search Engine Optimization
As I stated in Top Reasons Why I Blog, “Blogging endears me to the search engines.”
Search engines love to deliver fresh content to their clientele, and that’s what blogs are all about. Each blog post creates new content for search engines such as Google to sink their teeth into.
Search engines send visitors. Some of those visitors become readers and bond with the blogger and his or her company or cause.
Make Money Blogging
This bond presents opportunities.
For example, when bloggers are looking directly to monetize their blogs, as is very often the case in the world of blogs, their readers are often redirected to another site or to a sales page to purchase an endorsed product or service.
This transition is easy once a trusting relationship has been created between blogger and reader.
To learn how to make money blogging, my previous post, Blogs and Blogging for Fun and Profit, is a good place to start.
We’ll continue to explore the relationship between blogging and search engine marketing.
Be sure to visit the Blog Marketing and SEO Training page.