Larry Brauner

Or is it?

Your plate is very full. Don’t get me wrong. I understand. I really do.

You wonder how you could possibly fit blogging into your hectic schedule. You also wonder whether you have the wherewithal to adequately research and write articles week after week, something that you believe good bloggers ought to do.

Before addressing these issues, let’s take a step back and discuss a scenario that you’re familiar with if you engage in business networking at your local small business association, chamber of commerce or business networking group.

Business Networking Model

At a business networking meeting, you meet several people you feel you’d like to get to know.

Business Networking MeetingYou exchange business cards, and being a sharp networker, you resolve to get in touch with these new contacts as quickly as possible once you return to your office. You know very well that if you want to get something going, you’ll have to be the one to take the first step.

Unfortunately most people simply won’t follow up. They’ll hope that you’ll be sufficiently impressed with them and their business card, brochure or website to pick up the phone and call them to get the ball rolling.

You’re not as impressed as they would like, but you do understand business networking and human nature, so you take the initiative and give them a ring.

Your phone converation goes well. You ask enough questions to build rapport and to identify at least one business problem they have for which you should be able to provide a solution.

You sense that it’s too early in the relationship to try and sell them your idea. Instead you’ll maintain contact with them to build mutual trust and respect in accordance with the First Law of building relationships: Nobody cares what you say until they know that you care.

At this point what do the textbooks tell you to do?

They say that you should call periodically and look for newspaper and magazine clippings to send — along with a personal note of course.

Suppose that you have a hundred good contacts, and suppose also that you want to mail and speak to each one about every two months. That’s about eleven calls and the same number of news clippings per week or about two of each per day.

Even if you’re a sociable person, that’s going to be a hard schedule to stick with over a long period of time. You would have to be a master networker to make such a scheme work for you.

Blog Marketing to the Rescue

Fortunately blog marketing comes to your aid.

You invite your contacts to visit your blog, and ask permission to register them as a subscriber.

If they accept, you’ll be able to keep them in the loop with a reasonable amount of effort. Even if you write only one blog post per week, they’ll still hear from you every week. They have the option to comment on your articles and start a conversation within your blog’s community.

They can get to know you really well, and this will help as much or more than sending them clippings every couple of months. They may even give you cues to let you know when they’re ready to do business. You’ll be able to pick up the phone and tell them your idea, and they’ll be favorably pre-disposed to accept it.

All this is wonderful, but there’s even more.

Put Your SEO Training to Work

Many people will find you through the search engines if you’ve done good keyword research, and if you’ve paid enough attention to ongoing search engine optimization.

Make it easy for your visitors to subscribe, and those who like you will.

The search engines will be working on your behalf even when you’re sleeping or on vacation. They work 365/7 and never complain.

Save Time and Effort

If you are very busy, or you’re not sure how to research and write articles, you can rely on the tried and true clipping method. However, you’ll clip online articles instead of newspapaper or magazine stories.

You’ll frame these online articles for your readers in your post, just as you would have done using a short personal note accompanying newspaper clip. You’ll also provide a link to the site where they can read the entire story.

This approach saves you time and effort, and you can still write original content for your blog as frequently as you wish.

In Conclusion

Add to this rationale the Top Reasons Why I Blog, an earlier post, and your decision “to blog, or not to blog” will most likely be affirmative.

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