Larry BraunerI launched my own LinkedIn group, Larry Brauner and Friends, as an experiment early last year. The group has since grown to over 800 members. We’ve explored a wide range of subjects and have hopefully demonstrated the feasibility of using a LinkedIn group for personal branding.

From the outset, I had in mind that when the time was ripe, I would begin conducting live interviews in the group with individuals who were thought leaders in their respective fields. Readers would be able to pose questions regarding a particular response or relevant to the overall conversation, simply by adding a comment. That time has finally come. :-D

Debugging Your Information Technology Job SearchI shall be interviewing over a number of weeks Janice Weinberg, a Westport, Connecticut career consultant and author of career books for IT professionals and managers. Her latest book, Debugging Your Information Technology Job Search, contains many innovative ideas for IT managers and executives through the CIO and CTO level who are seeking new jobs. The book also guides readers in identifying and correcting problems that are preventing them from generating interviews or — if they are obtaining interviews — impeding their ability to receive offers.

My questions to Janice will cover resume-writing, guidance in identifying employers likely to have suitable openings, and techniques for presenting oneself as a strong candidate in interviews. In providing her responses, Janice will draw upon her experience assisting IT managers* in obtaining computer operations, network operations center (NOC), service delivery, helpdesk, application development, program management, technology risk, and IT marketing/sales positions, as well as CTO and CIO jobs.

If you’d like to help your friends who are seeking management jobs, you may want to direct them to the interview: Advice for Managerial Job Seekers From Career Book Author

*Please note that although the emphasis in this author interview will be on providing guidance to IT managers, managers who are not seeking computer-related jobs can also expect to learn novel ideas to help them find more rewarding employment, since some topics I plan to cover will relate to general search strategies applicable to all managers.

Before you go, subscribe to Online Social Networking and “like” Larry Brauner on Facebook. :-)

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.
Dofollow Blogs Online Social Networking Home Online Social Networking Sitemap About Larry Brauner
Sharing is Caring! Use the handy SHARE widget.

Bookmark and Share


Tags: , , , , , , ,

Larry BraunerI work at a watch company for which social media and web marketing are key tools for accelerating its business expansion.

As Social Media Director, I flew with our team to Basel, Switzerland in March to attend Baselworld, the grandest and most important watch and jewelry event of the  year.

Social Media Help Wanted

Haurex 1K374UNN INK Collections Featuring Aluminum and Rubber as Announced at Baselworld 2011I explained in My Social Media Mission Abroad that I was visiting at Baselworld 2011 with the dozens of watch brands we represent to discuss social media collaboration and ideas for future projects.

I realized, of course, that I’d need substantial help to carry out the social media plans made in Basel.

Besides freelance writers who can appreciate and blog about luxury, fashion and watches, I’m also looking locally in the Greater New York area for an art director, PR expert and advertising specialist.

New Social Media Profit Centers

For decades, I’ve been intrapreneurial. Now, in addition to leveraging our Internet properties to promote our firm and its many watch brands, it’s my intention, as well, to turn these websites into profit centers and totally new income streams.

So far we have several work-at-home bloggers and a few candidates for the in-house positions. To recommend someone or apply yourself for any of these opportunities, check out my Connect page.

Social Media Watch

I’ll keep you informed about our social media moves and their effectiveness. Please subscribe and join me on Facebook — and don’t hesitate to leave me a comment. ;-)

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.

Dofollow Blogs Online Social Networking Home Online Social Networking Sitemap About Larry Brauner
Sharing is Caring! Use the handy SHARE widget.

Bookmark and Share

Tags: , , ,

Larry Brauner

A Brief Historical Note

I’m old enough to remember when the norm in the America was to work 40 years for a corporation and retire at age 65 with Social Security benefits and a company pension. I grew up with such an expectation.

Technology and economics reshaped the workplace during the last part of the 20th century, and nowadays people will necessarily change jobs a number of times during their careers and receive little or no employer help along the way meeting their long term financial objectives.

Employment relationships are severed with little reluctance by either party. Employees have become a commodity. Both job security and employee loyalty are very much relics of the past.

It is certainly difficult to assert that business is risky but that jobs are risk free, especially during troubled financial times like these. People in all sectors of the economy are losing their jobs, and unemployment will get much worse before it gets any better.

Robert Kiyosaki Revisited

Robert Kiyosaki, author of Rich Dad, Poor Dad and Cashflow Quadrant, compares four different ways to generate income:

  1. Job - You work for an employer. You earn income by selling your limited time. You’re overtaxed by the government. You may however acquire valuable skills and receive access to affordable health insurance.
  2. Self-Employment - You own your job and must work very hard. You receive tax breaks but still earn your income by selling your limited time. You pay in full for your health insurance. You have some autonomy but must nevertheless satisfy your clients’ demands.
  3. Business - You own a system, and you leverage other people’s time and various resources at your disposal such as the Internet. You work hard, but you essentially earn your income by selling other people’s time. Since you’re not selling your limited time, your income potential is unlimited. Many types of business are very risky, but there are others that are not very risky at all. Businesses have many tax advantages.
  4. Investing - You own assets that are called investments. You earn income from these investments. Knowledgeable investors use insurance such as stock options to manage and eliminate the risk of investing. They also achieve the most favorable tax treatment for their income.

Where Theory and Practice Intersect

It doesn’t take a rocket scientist to understand that business and investing income are much superior to job and self-employment income — all other things being equal — and having a business and investing mindset is a wonderful personal asset.

Yet there’s a catch.

Most people are not in a position initially to rely either on business or investing to provide the income that they need for life’s basics. Some people may not have the wherewithal now or ever to make a business or investing work for them.

Jobs or self-employment provide immediate income for food, clothing and shelter. In that sense they can be a good thing.

If you have a job and the right mindset, you can use the base of income afforded by your job as a springboard to future business and investing. You’ll seek ways to develop new business, and you’ll use part of your paycheck and business proceeds to buy income producing assets.

Your progress might be slow at first, but it will accelerate over time as your results are compounded.

My Change of Heart

I used to put down jobs saying that J.O.B. stood for “just over broke”. While there’s much truth in that, I believe today that I was stuck in all-or-nothing thinking.

So don’t you think job or business. Think job and business, or whatever makes sense.

Your comments and input are invited.

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.

You Comment I Follow Online Social Networking Home Online Social Networking Sitemap About Larry Brauner
Sharing is Caring!
Tags: , , , , , ,

But One with Ample Resources to Help You Meet the Challenge

by Janice Weinberg

While some people make the decision to switch careers after relatively brief experience in the workplace, if my clients are representative of the universe of career changers, most people make the decision after 10-15 years in their first career. What’s interesting about this is that virtually all of these people told me that they were never satisfied with their occupational choices.

Why is there a significant lapse between the time people become aware of their dissatisfaction and the point at which they take action to remedy the situation?

My theory: All of these clients had bachelor’s degrees, with many having earned master’s and JD degrees. Rather than face the disappointing reality of having invested the time and money toward acquiring credentials that qualified them for a career they found unfulfilling, they kept putting off the decision, often thinking, wishfully, that merely changing employers – rather than careers – would dispel their discontent. But at some point, they realized that – contemplating an employment horizon of 20 or more years – the moment of truth had arrived: they had to make a change.

Delaying the Decision May Limit Your Options

While the task of pinpointing a suitable alternative career is always a challenge, that challenge is compounded to the extent that one has postponed the decision. The reason: The older you are, the greater your financial obligations will likely be, which, in turn, will limit your career options.

For one thing, it could prevent you from undertaking an educational program required to enter an occupation that promises greater gratification.

And, even if you gravitate toward a field that’s feasible to enter without further education, at the very least, you may have to accept a reduction in compensation – which could deter you from making the move.

Women Re-entering the Workplace

Many women who want to resume their careers formerly held professional positions in such industries as financial services, retailing, information technology, and packaged goods. But now, they are fairly flexible in their choice of a career – their overriding goal is to get reestablished in the professional workplace.

One of the challenges unique to this group is the need to identify positions that – while not necessarily high-paying – will be steppingstones to increasingly higher positions, along with a concomitant growth in compensation. At the same time, many women seek part-time work as their initial reentry point in the workplace so they can retain some flexibility in their schedules. While these two requirements – gaining a position on a professional career track and doing so initially on a part-time basis – may seem antithetical, they need not be – depending, of course, on one’s skills and interests.

A Plethora of Useful Resources

With the Internet, books, the placement offices of one’s alma mater, and an abundance of advice available from friends and colleagues, no one who desires a career change will lack for information. If anything, the sheer volume of resources may overwhelm people looking for a new career, such that they are at a loss as to what their first step should be.

Many people turn to vocational testing for guidance, sometimes spending thousands of dollars on such services. Fortunately, the Self-Directed Search, a highly regarded interest test, can be taken online for a nominal charge. You may find that completing the test provides you with the direction you need to identify a suitable alternative career.

Because vocational testing is a multifaceted subject that merits a more extensive discussion, in my next post, I’ll discuss the differences between interest and aptitude tests, as well as which type of test is most appropriate for particular categories of career changers.

Copyright © 2008 Janice Weinberg. All rights reserved worldwide.

Debugging Your Information Technology™ CareerJanice Weinberg is the founder of Career Solutions, a Westport, Connecticut-based consultancy that serves an international clientele, and the author of How to Win the Job You Really Want (Henry Holt & Co.). Her latest book, Debugging Your Information Technology™ Career (Elegant Fix Press, LLC), describes 20 careers that represent excellent alternatives for those seeking a career change from IT because computer proficiency is a strong asset in both entering and succeeding in these fields.

Don’t miss any posts. Register, it’s easy, or subscribe to my RSS feed!

You Comment I Follow Online Social Networking Home Online Social Networking Sitemap

Tags: , , , , , , , , , , ,

Larry Brauner

I am happy to announce that my dear friend Janice Weinberg will contribute regular articles on changing careers and on mothers re-entering the job market to this blog beginning some time this month.

Janice is a successful consultant, lecturer, author and founder of Career Solutions. Her book, How to Win the Job You Really Want, was published in 1995. Her newer book, Debugging Your Information Technology™ Career, became available very recently.

Janice will discuss a number of fascinating and relevant topics that you will enjoy and find beneficial. If you have a specific issue you would like her to address, please post it here as a comment. Unfortunately I cannot guarantee that Janice will respond to each and every question, but I do promise to pass every one on to her.

Don’t miss any posts. Register, it’s easy, or subscribe to my RSS feed!

You Comment I Follow Online Social Networking Home Online Social Networking Sitemap About Larry Brauner
Tags: , , , , , ,

Larry Brauner

This is my first post to address alternative careers

Many people who entered the workplace 10, 20, or more years ago are reconsidering their career choices.

In some cases, the decision to seek a new occupation is motivated by the desire for a change. In other instances, external factors are forcing people who enjoy their work to turn to alternative occupations.

Case in point: The information technology profession has been greatly affected by offshore outsourcing which – despite generating a fraction of the media coverage it received several years ago – continues to be used by companies as a cost control measure … and at a rate that is only increasing.

Thousands of computer professionals affected by offshoring have already switched to teaching, nursing and other occupations they believe will protect them from the practice. And those who remain in the IT field continue to be concerned about offshoring’s potential impact on the security of their jobs.

However, to the extent that computer professionals feel threatened by offshoring – or have already made 180-degree career changes – it may reflect their lack of information about the importance of computer knowledge in occupations that are not on the traditional IT career path.

A new book, Debugging Your Information Technology Career, addresses this lack of information. The author, Janice Weinberg, a friend for more than 20 years, is a Connecticut career consultant who was formerly a computer professional at IBM and GE.

If you know a computer professional – or someone who is considering becoming one – you may want to tell them about this book, which I believe they’ll find both enlightening and encouraging.

More information about Debugging Your Information Technology Career is available at Janice’s Career Solutions website.

Don’t miss any posts. Register, it’s easy, or subscribe to my RSS feed!

You Comment I Follow Online Social Networking Home Online Social Networking Sitemap About Larry Brauner
Tags: , , , , , , , , ,