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5

About

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Larry Brauner

I’m Larry Brauner. I live with my family in the Lower Hudson Valley about 35 miles northwest of New York City.

I’m an accomplished business analyst and consultant with solid experience in several industries and a career that spans three decades.

I write and publish Online Social Networking, a nationally syndicated blog featuring thought-provoking articles on a broad range of business and social topics. I recently launched Critical Thinking Outside the Box, my own business and social network.

My primary professional interests are:

  • marketing, customer and web strategies and analytics
  • developing and tracking key performance indicators
  • social media and search engine optimization

IDT Corporation

At IDT Corporation, a global telecommunications company and leading supplier of calling cards, I develop and interpret predictive data models and key performance indicators in order to maximize the profit of IDT’s marketing strategies and business rules.

I specialize in analyzing margin, churn and bad debt, three of the factors that determine a customer’s lifetime value to a company. Understanding these factors and managing them are critical to a company’s success.

Eric Marder Associates

From 1978 to 2001 I held a variety of positions at Eric Marder Associates, a preeminent marketing research firm serving Fortune 500 companies.

I computerized the business and refined many research and operational processes. During the years that Eric Marder and I worked together, he often sought my opinion, and I reviewed the design and analysis plan of scores of complex custom marketing research projects.

I collaborated with Eric Marder on The Laws of Choice, a groundbreaking treatise on marketing research and choice behavior. Mr. Marder wrote in his Acknowledgment Section that I “did the computer work, consolidating studies and generating new analyses as required. He was my severest critic. I felt confident that if I could persuade Larry of something, I would be able to persuade just about anyone else. His contribution was invaluable.“

Prior to joining Eric Marder Associates I served as an actuary in the pension consulting field.

Non-Professional Accomplishments

My non-professional accomplishments include: completed high school math at 15 and began my computer studies, Nationally Ranked #16 United States Junior Chess Player (1971), top U.S. player and teacher of the oriental Go game (1976-1981), New York City Marathon finisher (1984 & 1985). I also achieved a basic level of proficiency in cello and the ancient Talmud — undertaking both as an adult.

Contact Information

You can reach me by phone at +1 845-270-5745.

What Others Are Saying

“I hired Larry Brauner as a coach to help me with social networking. To my surprise he has done that and has done so much more. Larry has shared many valuable marketing insights. He also helped me re-structure my blog, so that I could easily add subscribers and dramatically increase my search engine traffic. In fact, with just one suggestion Larry made, I was able to tweak my site and increase my search engine traffic substantially. It tripled every day for the first week after I made the change and continues to grow. Larry is the best coach I have ever had. His suggestions are very detailed, and he is able to do much of the necessary technical work for me. The time he has given to help me and the sincere interest he has taken in my business have much exceeded my expectations.” August 30, 2008

Linda P. Morton, President, Best Books Plus, Inc, work directly with Larry as his business consulting and coaching client

“Larry is a highly competent business analyst whose ability to quickly grasp the most complex issues facing a company is a valuable asset. His expertise includes delving deeply to verify the integrity of data that will be the basis for measuring various aspects of business performance. During his years of experience in both the actuarial and marketing research fields, he acquired an extensive portfolio of mathematical, statistical and other analytical tools, which he draws upon to creatively design the most appropriate methodology for a particular project. Larry’s creativity is also evident in the manner in which he expeditiously resolves technical and other obstacles. He conveys project findings clearly and incisively, while also providing novel insights into the ways in which they can best be used to increase sales and profits.” June 3, 2008

Moshe Kravitz, Director of FInance, IDT Corporation, manage Larry at IDT Corporation

“Larry is a valuable asset to our marketing group and provides rich, in-depth analysis on many different acquisition and retention campaigns that truly help us plan for future projects. He is intelligent, a pleasure to work with, and reliable. I have learned so much from him and his contributions to our organization have brought us to a higher level of strategic marketing efficiency.” August 30, 2006

Maureen McCormick, Marketing Director, IDT Corporation, worked directly with Larry at IDT Corporation

“Larry is the rare individual with outstanding conceptual and implementation abilities. His skill and creativity were integral to our success.” August 30, 2006

Larry Krauss, Vice-President, Eric Marder Associates, managed Larry indirectly at Eric Marder Associates

“Larry consistently conquered complex data-analysis problems, spearheaded many ventures into new computing solutions, while encouraging the growth and development of his staff.” September 20, 2006

Joseph Berman, Software Manager, Eric Marder Associates, reported to Larry at Eric Marder Associates

“Larry Brauner is one of the smartest and most ethical people I know… and I know a lot of people. His analytic power and persistence in pursuit of the right information is rare. At EMA Larry dealt with fast-changing modeling of consumer data, with all its irregularities, and was able to find the patterns in that data (I was helping by providing programming skills). I say fast-changing because job requirements were very fluid and models needed to change on a dime. Anyone seeking a leading staff member characterized by intelligence and experience in analysis, as well as a good sense of humor, should give Larry a really close look.” June 5, 2007

David Alexander, President, Opal Computing, worked directly with Larry at Eric Marder Associates

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