Larry BraunerIn New Facebook Groups for Better or Worse, I shared my reservations about the new Facebook groups and their potential to annoy Facebook users.

However, after ample testing and observation, I’m no longer worried about negative effects and have come to view the new Facebook groups as a viable business networking and content syndication tool.

The  on-site and email notifications generated by the new Facebook groups can become irritating, but it’s from these in-your-face notifications that the new groups derive their power. They tend to stimulate member activity. On the other hand, the notifications from the old groups had come to be viewed as total spam and were no longer the least bit effective.

Customize Your New Facebook Group Notifications

FacebookThe customizable settings of the new Facebook groups help regulate the volume of notifications, add once you learn how to manage them, the new Facebook groups become beneficial and enjoyable.

New Facebook groups provide four notification settings that you can adjust:

  1. Notify me when - “A member posts or comments” or “a member posts” are good settings for your favorite Facebook groups or groups you moderate. For other groups, you should choose “a friend posts” or “only posts I am subscribed to.” (I myself prefer the latter option, “only posts I am subscribed to.”)
  2. Also send an email to - Unless you’re off Facebook a lot, you probably should uncheck this box.
  3. Show this group in home navigation - This setting isn’t as critical as the others, since it doesn’t affect notifications. I myself set my favorite Facebook groups to “Always” and the rest of the groups to “Never.”  
  4. Send me group chat messages - Unless you enjoy group chatting or you moderate that group, you should uncheck this box.

You Need Not Start Your Own Facebook Groups

Starting your own Facebook groups affords you some control but less than you might think. True, you make up the group rules, and while you can remove any member you wish, nobody can remove you. Nevertheless, abuse your group by spamming or otherwise, and your members will ignore your group or quit entirely.

For this reason, control of your Facebook group is illusory. Groups can be led but not controlled, and you don’t need to own or moderate a group in order to lead it. Furthermore, you don’t need to lead a group in order to benefit from it and enjoy it.

Why Start New Facebook Groups of Your Own

Here are a few valid reasons for starting your own Facebook groups:

  • Necessity - You’re unable to find any new Facebook groups that fit your particular niche.
  • Collaboration - You want to collaborate on a project with your Facebook friends or associates.
  • Segmentation - Your Facebook friends share diverse interests with you. Segmenting your friends using groups will let you explore special interests together.
  • Promotion - New Facebook groups can be used judiciously to supplement Facebook fan pages.

When you start a new Facebook group, keep the best interests of your membership in mind. Reciprocity makes the networking world go around. Be prepared to give, not just to get.

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