Larry BraunerThis is a quick update on the Ning transition from free Ning networks to all paid networks. The deadline for upgrading free Ning networks had been set to August 20th, but Ning announced today that the deadline for choosing a price plan for your network is now extended until the 30th.

Ning Social NetworksYou might be able to use the additional time to devise a better Plan B. I plan to use the time to migrate more members from my old Ning networks to my new improved Ning network.

This my new Ning network, and I invite you to connect and network with me there:

Small Business Networking (Ning network for entrepreneurs and small businesses wherever they might be. Sign up there for the free social media marketing training.)

    You don’t need your own business to participate in my new Ning network.

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    Larry BraunerAugust 20th is here, and all free Ning networks go dark at midnight. Do you have a Ning network that’s not upgraded or belong to one? Are your Ning networks closing tonight?

    Ning network creators can, depending on quantity, archive all or part of their content from within the moderator area.

    Ning Social NetworksI’m closing a bunch of Ning networks but have recently launched a new Ning network to replace them.

    My new Ning network, for which I have ambitious and exciting plans is Small Business Networking (a Ning network serving entrepreneurs and small businesses worldwide). Sign up for the free social media marketing training to be offered on-site.

      You don’t need a business to participate in either network. You can gather business information, share ideas, search for a new job or do whatever else might make sense to you.

      If your Ning network is closing, you’re looking for better ways to brand yourself, or you simply desire to develop new skills, come to Small Business Networking.

      See you there. :)

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      Larry BraunerMembers of my two new business networking sites have started to implement their personal business networking strategies on each site. As a member of both, it’s fascinating to watch each site begin to develop a distinctive identity.

      NY Business Networking is regional in scope and therefore conducive to promoting offline events and arranging face-to-face meetings in the NYC Tri-State Area.

      Small Business Networking doesn’t have a geographical orientation and consequently seems better suited to blogging, on-site special interest groups and web-based instruction. I’m offering a free step-by-step social media training on this site, and you are welcome to enroll.

      Come sign up for either or both of my new business networking sites and join me at the grand opening party.

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      Larry Brauner

      Importance of List Building

      Reach and frequency are basic advertising metrics. Reach refers to the quantity of people your message reaches, while frequency refers to the number of times on average each person is reached.

      It is frequency that builds trust and drives your message home. Advertising without frequency is hardly ever effective. Marketers are relying more and more on list building to repeatedly reach people in their target market and achieve desired frequency levels in their marketing campaigns.

      List building possibilities are endless. Last week we discussed list building using Ning social networks. Today we turn our attention to Twitter, possibly the fastest and simplest way to build a list.

      Building Your Following on Twitter

      As I stated in Brand Yourself and Market on Twitter:

      Twitter may very well be the hottest online social media venue today. It’s a social network, micro-blog, instant messenger, mobile communications tool and giant party — all rolled into one site.

      Creating a following on Twitter is easy, even for someone new to online social networking and social media sites. Here are three remarkably simple steps to get you started:

      1. Twitter Training - I used to recommend Bill Hibbler’s Affiliate University. Bill’s Affiliate University was dissolved, so I refer you to the Twitter articles and resources in Tons of Twitter Tools, Tips and Resources. If you’re looking for a complete step-by-step Twitter course, the Twitter Power System is your best choice. You can read about it in Twitter Power System Review.
      2. Build Your Reach Instantly - Here is a cool trick you can use to quickly get some very influential followers. Start with the top 50 Twitter users based on reach listed at twinfluence.com, one of my favorite Twitter tools. You will notice that the majority of those listed have as many “friends” as they have “followers”. They are the ones you should follow. They will almost certainly follow you back and increase your reach.
      3. Manage Your Connections - Once you have completed Step 2, many people you don’t know will start following you, and for the most part you’ll want to follow them all back. You can manage your Twitter connections using Twitter Karma, another of my favorite Twitter tools. After some time has passed, you’ll notice that many of the people you’ve been following become inactive — they haven’t “tweeted” in months. Stop following them in order to improve your ratio of followers to friends, a measure of your Twitter influence.

      I applied this method myself about a month ago, and now about a hundred Twitter users begin following me each week.

      When I “tweet” a link, roughly one to two percent of my followers click to see what the link is about. Isn’t that how any list is supposed to work?

      This approach is easy, and it’s free.

      Respect your followers and they’ll keep following you. Spam them, and they’ll stop following you in an instant.

      That’s all there is to it. Please leave a comment. ;-)

      Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.

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      Larry BraunerOur blog marketing and search engine optimization series is under way.

      In this ongoing series we are looking at blogs and blogging in connection with several online marketing channels:

      Quite obviously blogs are not laid out sequentially like a book. Even if you write in sequence, your material will be presented to the blog’s reader in reverse sequence. Therefore, I created this post to organize my blogging articles into a handy table of contents.

      This is a good place to mention that I’m not writing a textbook or an all-encompassing reference on blogging and blog marketing. Rather, I’m raising issues that could be critical to your success and sharing my thoughts and opinions about them.

      There are many books and blogs that deal extensively with the details of blogging, business networking and search engine marketing. I love reading such books, and as we progress, I’ll tell you about many of them.

      Disclaimer

      I am not giving you business direction or assuming any measure of responsibility for your business decisions. While I believe that my ideas are sound, it is you nevertheless who will determine your path and assume full responsibility for your business results.

      Blog Marketing Articles

      Top Reasons Why I Blog
      Top 10 Blogging Success Factors
      Don’t Make This Mistake
      Narrowing Blog Focus
      Blogging and Search Engine Marketing
      Blogs and Blogging for Fun and Profit
      Blog Marketing
      Before You Begin Blogging
      Creating a Home for Your Blog
      Web Hosting for Your Blog
      To Blog, or not to Blog, that is the Question
      My Personal Branding Strategy

      Search Engine Optimization Articles

      Keyword Research Paying Off Big
      Website or Online Presence?
      Google Reverses Recent PageRank Update

      Blog Monetization

      Blogs and Blogging for Fun and Profit

      This page will be updated frequently. To return here again, bookmark the page in your browser or on your desktop —  or look for the Blog Marketing SEO Training link on the blog’s sidebar.

      Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.

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