Larry BraunerI’ll share one of my idiosyncrasies with you, but promise you won’t laugh: Most people go to the library to find books — not me. When I accompany my kids to the library, I take my own books with me to read while waiting for them to finish.

Think that’s peculiar? I can assure you that there’s a totally rational explanation: It’s rare to find the trendy business books I like to read at a library. I’m much more likely to find them at a bookstore.

Still, my kids like to tease me about this seemingly odd behavior.

Looking for Trendy Business Books at the LibraryImagine my surprise when on a recent library visit, I found both Crush It! by Gary Vaynerchuk and Six Pixels of Separation by Mitch Joel in the new arrivals section. Finding these books was a fluke, but nevertheless, I do plan to check back in that section in the future. ;-)

I read and thoroughly enjoyed Crush It!. The words of @garyvee helped to reinforce and refine my personal approach to business and social media branding. (I’m still in the middle of Six Pixels of Separation and liking it so far.)

Business developers are starting to approach me to explore joint ventures. They tell me how successful they are and then talk to me about changing my path, building a giant email list and making videos.

Gary, on the other hand, talks about building your personal brand through social media by being authentic and “delivering your content by video, podcast, or blog.” Being authentic guarantees to “differentiate you from everybody else, including those who share your niche or business model.”

Gary’s whole book resonated with me. However, his emphasis on building a personal brand around one’s passion got me to stop and reflect for several days about my own passion.

I realized that while I love social media, the web, and data crunching, I have a greater passion for helping people solve difficult problems. Throughout my career, I’ve been happiest when solving business problems has been at the core of my work.

Gary Vaynerchuk writes that loving your family, working super hard and living your passion are the keys to success. What’s your passion, and are you building your personal brand and future around that passion?

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