Larry BraunerSadly, very many potentially useful web sites languish in obscurity like proverbial trees falling in forests with no one around to hear them. While these web sites have excellent content, they have few readers to use or enjoy that content.

Good content needs to be consumed. I would rather publish marginally good material that is highly consumed than top-notch content that merely gathers dust.

Generating Ample Website Traffic to Your Content

More Website TrafficIf you are a blogger or webmaster, what you do before and what you do after you publish to create website traffic to your content are no less important than the creativity and effort that shaped your content.

Yet, most of us do too little of the preparation and follow-through that our content requires to succeed, as I explained in How to Hit the Right Mix of Website Traffic Sources.

Preparation can include website infrastructure design, SEO and community building. Your follow-through might include email, social bookmarking sites, Facebook, Twitter, LinkedIn, Ning and other social networking sites. These types of activities are mandatory, not optional.

Bad things happen to good content when preparation and follow-through are inadequate. However, the right steps taken both before and after publishing your content will enable your website traffic and content consumption to soar. I know this from personal experience.

We’ve now reached the place in the article where people usually subscribe and leave a comment. ;-)

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Larry BraunerI obsess over my website search engine ranking and check my keyword search engine rankings more often than once a week. After all, who doesn’t want to achieve higher search engine rankings and get more web site traffic?

However, top search engine ranking isn’t everything. There is much more to search engine optimization than merely increasing a website’s search engine ranking.

Get More Web Site TrafficYour website can have a top Google search engine ranking yet not receive its fair share of traffic or receive insufficiently targeted traffic, which is also bad.

As I pointed out in a comment on 5 Steps to Make Wordpress an SEO Beast, an excellent article on the StylyzedWeb blog, you can be at the top of the search engines, but if too few people click through to your website or the wrong people click through, you can’t say that your site is search engine optimized.

A page’s title and description in its header often determine exactly how that page will appear in the search engine results and how likely searchers will be to click through to it. Header tags need to be optimized not only with search engines in mind but with people in mind too.

Search engine marketers are keenly aware of this issue, and search engine optimizers need to be equally aware.

Furthermore, if ample targeted visitors do come to your website, but your site is ineffective because of its content or design, then all your efforts to attract search engine traffic or any other traffic have been for naught.

Optimizing your website’s keywords to obtain a top search engine ranking is important, but the appeal of both your search engine listing and your actual website to your target audience are at least as important and should not be neglected.

Your comments are welcome and appreciated as usual. :-)

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Larry BraunerIn 8 Simple Ways to Penetrate Social Media Clutter, I recommended  that you leverage multiple traffic sources. In Looking for Traffic in All the Wrong Places, I gave you a partial list of the places I look to get more website traffic.

Based upon Google Analytics data pertaining to my recent blog visits, bounce rates and average time on site, I present my top 10 blog traffic sources along with some notes on each:

  1. Search engines such as Google, Yahoo! and Bing - They account for 35% of my traffic. When my blog was new, I didn’t get any search engine traffic at all. Now, however, I get 5,000 visits from searches per month — including business people seeking precisely the types of services I offer. The credit goes to search engine optimization and to a growing reservoir of content.
  2. Entrecard, a traffic exchange for bloggers - Admittedly, Entrecard provides me with lots of worthless traffic. Fortunately, however, the site provides me with some great traffic too and an opportunity to build key relationships with other bloggers. One of my favorites at Entrecard is Gera from Uruguay, owner of the Sweets Foods blog. He and I are now also connected by email, Facebook and Twitter. As with all other traffic sources, to benefit from Entrecard you’ll need to make a long-term commitment to developing it.
  3. Twitter - I’ve written at length about Twitter. Read Twitter Stats Defy Measurement. I’m happy to have started with Twitter in 2008 when Twitter’s rules didn’t get in the way of building a large following. Today, different tactics are necessary to connect with your target audience. Start by encouraging your website visitors and friends on social networking sites to follow you on Twitter. Then gradually introduce new Twitter tools into your mix. My favorite tool, Tweet Adder, which I use daily, is worth the small investment.
  4. Facebook - I turned my attention to Facebook in June 2009 and experimented with the NetworkedBlogs application, which may have introduced new readers to my blog, but proved to be a poor source of ongoing traffic. On the other hand, profiles, fan pages and events showed themselves to be excellent traffic sources. It seems to me, so far, that Facebook fan pages are very effective as a form of web site subscription.
  5. Ning social network - I’m sorry to report that Ning has morphed into a host of unrelated niche sites. If you have your own Ning site, or a group or lots of friends on someone else’s Ning site, you can use that site to move traffic. As with Twitter, getting started with Ning is harder than it used to be, and the marketing benefits are fewer. I belong to many Ning sites and have several of my own. My primary Ning site is Small Business Network.
  6. Business Exchange - Discovered this social bookmarking site recently and wrote about it in 12 Tips for Using Business Week’s Social Bookmarking Site. I’m hoping that Business Exchange will help me generate a lot of high quality traffic in the year to come.
  7. Blog Catalog - If you have a blog and decide to use BlogCatalog, start your own group there; make many friends on the site and invite them to join your group. Those who join are interested in you and your group’s theme.
  8. StumbleUpon - Planning to learn much more about StumbleUpon and use it much more this year. I’ll keep you posted.
  9. LinkedIn - While well connected on LinkedIn, I’m not using it much at present. Most of my LinkedIn traffic is coming as a result of the Twitter LinkedIn integration.
  10. Ryze - Here I first encountered online social networking back in 2003. I  find Ryze very underwhelming in 2010. The traffic I get from Ryze comes from posting in groups, which are really forums.

I believe that Blogger is sending me websitetraffic because of Google Friend Connect. Also, I heard a rumor that Yahoo! is dumping MyBlogLog. Will let you know about both of them.

You made it all the way down here. Why not scroll down a drop more and leave a comment? ;-)

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Larry Brauner

This is an article about how to get more web site traffic. Unlike most articles discussing how to get more website traffic, this article focuses on optimizing sources of website traffic rather than optimizing links or keywords.

I’ve had some success getting web site traffic. Admittedly, I may never catch up to Seth Godin whose blog currently ranks 6,028 in Alexa for traffic. However, my blog did recently pass 50,000 in Alexa after a couple of years blogging.

Get More Web Site TrafficFriends wonder what I’m doing that they’re not, and whether they’re looking for website traffic in the wrong places.

Hard work and consistency are certainly key success factors, and I am hard working and consistent. I’m also very hard thinking, and I’ve concluded that there aren’t right and wrong places to look for traffic, and that diversifying traffic sources is a critical strategy for achieving long-term success. Most web site owners don’t diversify enough.

Rationale for Diversification of Traffic Sources

It’s true that some website traffic sources deliver greater, higher quality and better targeted website traffic than others. It’s also true that some traffic sources are less time consuming and easier to use than others. Nevertheless, 80/20 rule notwithstanding, to rely only upon your best website traffic sources is a questionable strategy for at least seven reasons:

  1. Quantity - Obviously, using more website traffic sources tends to generate more web site traffic. While some website traffic sources aren’t as efficient to use as others, their website traffic is no less valuable.
  2. Stability - Using more website traffic sources reduces risk and increases stability. Putting all your social media eggs in one basket is risky, since social media is in a constant state of change. We often see social networking sites rise and fall in popularity and even disappear completely. Search engines are also unpredictable. They can revise algorithms or remove web sites at their discretion. My strategy has allowed me to adapt gradually to changes over time.
  3. Opportunity - Testing to uncover the best approaches is a widely accepted marketing concept. Using more website traffic sources, you find opportunities you would otherwise miss. You also increase your chance of getting lucky.
  4. Diversity - Using multiple traffic sources, you can reach audiences that are more diverse and richer from a marketing perspective.
  5. Frequency - Using many website traffic sources, you tend to reach people more often which helps you build your relationships with them more effectively and reinforces your messages.
  6. Synergy -Some website traffic sources complement each other and create synergy.
  7. Latency - Some website traffic sources require persistent usage before they yield results (e.g. search engines) or the source itself may not have matured (e.g. Twitter).

Places I Look to Get More Website Traffic

Without going into detail, a partial list of sources that have recently helped me get more we site traffic are: search engines (Google, Bing, etc.) Entrecard, Twitter, Ning sites, Facebook profile, Facebook page, Facebook NetworkedBlogs, LinkedIn, StumbleUpon, BlogCatalog, Google Friend Connect, and other blogs.

While you can use my partial list of website traffic sources for starters, you’ll need to develop your own long list of sources that’s geared to your audience and your marketing strategy.

I’ve intentionally excluded video websites such as YouTube from my list for now, but in all likelihood it will be on yours. Furthermore, I don’t generally buy website traffic, but it might make sense for you to do so.

Okay. We’ve reached the point in the post where you usually comment. Please share your favorite traffic sources and ways you like to get more web site traffic. :-)

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