Larry BraunerLittle did Rodgers and Hammerstein know that their hit, Getting to Know You, from their 1951 Broadway musical, The King and I, would become my social networking theme song.

Social networking is all about people getting to know each other.

“That’s obvious,” you say?

Why is it then that so many individuals use networking venues both online and offline to spam or advertise to each other?

My advice to you is neither become offended nor get sidetracked by spam or other annoying tactics. Stay focused on meeting people and on getting to know them. All the spam on social networking sites is just background noise.

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