Larry BraunerIn case you haven’t heard, “Friend Connect will be retired March 1, 2012,” says Google. This is not pleasant news for those websites that have sizable Google Friend Connect communities and whose community members have opted to receive newsletters from the site.

Google recommends that you join Google+ and invite your community to join with you in order to keep in touch. Compared to Google Friend Connect, Google+ is a rather lame tool for staying in touch. Google Friend Connect newsletters permitted direct community contact.

Google Ploy

Google+Google+ got off to a great start but seems to have lost much of its original momentum and engagement. Google probably hopes to give Google+ a shot in the arm by terminating Google Friend Connect and redirecting members.

If you have a community and wish to stay in touch, here are two approaches for creating email lists, are better than merely joining Google+ as Google advises.

If you have a small budget for an email contact list, I can use Aweber or Green Wave Email Marketing. I’m using both of them. Once you’re set up, ask your community to subscribe to your newsletter.

For a free email list, you can create your own group on a Ning social networking site, such as my Small Business Network. You will be able to email group members and to network with each other.

Invitation

I invite you to subscribe to this Online Social Networking blog and to join Small Business Network, so that we can stay in touch with each other. I’m also on Google+, Facebook , LinkedIn and Twitter.

I love to network, and I’m very accessible. :-)

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.
Dofollow Blogs Online Social Networking Home Online Social Networking Sitemap About Larry Brauner
Sharing is Caring! Use the handy SHARE widget.

Bookmark and Share


Tags: , , , , , , , ,

Larry BraunerUnderstanding your blog or website traffic requires more than merely counting your visitors.

You ought to know too where your visitors are coming from and the suitability of each source of traffic, as well as how effectively your website is performing when visitors arrive.

Average time on site and bounce rate are two of the statistics that help you gauge the relevance of your website to your site’s visitors.

Google Analytics Bias

Google Analytics is a popular free tool for monitoring your website traffic that has many great features including advanced visitor segmentation, a favorite of mine.

Sadly, Google Analytics reports bounce rate and time on site statistics that are biased. The Google bounce rate is too high, while the time on site is too low. This problem tends to be especially acute in the case of blogs.

I defined Google bounce rate and discussed the bias in Google Bounce Rate Misleads Bloggers (Oct. ‘08). Please read that introductory article if this subject matter is unfamiliar to you.

Cause of Google Analytics Bias

Google Analytics assumes that a visitor who views only a single page on a site is dissatisfied and leaves immediately, which is often not the case. A visitor can spend time on a single page and leave contented, especially if that page contains a blog post.

However, Google’s assumption was much simpler and more cost effective for Google to implement at the time they made it than an alternative would’ve been. Yet, a change in that one assumption would permit Google Analytics to provide more useful estimates of both bounce rate and time on site.

Better Web Analytics

Technology has advanced since Google formulated its bounce rate. Web analytics service providers now have access to faster servers and greater bandwidth.

Real Time Web AnalyticsIn search of better web analytics, I have tried other service providers.

My favorite is Clicky, an innovative web analytics service that exploits newer technology.

Clicky devised and implemented an approach to estimating bounce rate and time on site that is quite elegant and superior to that which Google implemented in Google Analytics.

The Clicky script installed on each website communicates at pre-assigned intervals with the server. This interaction enables Clicky to estimate time on site, even if the visitor views just a single page. Clicky then makes an arbitrary yet fair assumption that any visitor who was on the website for at least 30 seconds found the site to be relevant.

The difference in methods is striking: My overall Google bounce rate last week was 79% vs. my overall Clicky bounce rate of 26%. Google average time on site was 1:55 vs. Clicky 3:41.

(For statistics buffs out there, the correlation between Google and Clicky bounce rates for the top nine keyword phrases was only 0.2 indicating that data from each is likely to lead us to draw a different set of conclusions.)

Clicky makes comparing keywords and traffic sources cleaner and updates results in as close to real time as I can expect. Clicky offers a choice free or premium service. I started with the free service and later upgraded to the premium one.

No more Google bounce rate or Google time on site for me! ;-)

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.

Dofollow Blogs Online Social Networking Home Online Social Networking Sitemap About Larry Brauner
Sharing is Caring!
Tags: ,

Larry BraunerYou may already have a website or a blog, but do you have a Facebook page yet?

If not, you will before long. Nearly everybody will create a Facebook page. I’ll try to paint the big picture for you.

Facebook pages are the public side of Facebook and are fully accessible to search engines. They are free and easy to set up.

Facebook is continually making changes to their pages hoping to enhance their utility and value. In my opinion:

FacebookFacebook pages are part of a grand plan to dominate the Internet to a far greater extent than Google does today.

Once such change, seemingly minor,  is the Facebook page “Like” button that supersedes the  familiar “Become a Fan” button.

Facebook Introduces the Like Button

Facebook fan pages are now simply Facebook pages.

This notice appeared for the first time yesterday when I visited my Facebook page:

Starting today people will be able to connect with your Page by clicking “Like” rather than “Become a Fan.” We hope this action will feel much more lightweight, and that it will increase the number of connections made across the site.

Facebook Page Rationale

Facebook is changing more than just words or buttons.

Coming are Facebook community pages, which are going to be built around concepts rather than personalities or businesses. Facebook pages may also tie in to Wikipedia pages in some way. Will it not make more sense for people to “Like” community pages than to “Become a Fan” of them?

Consider this likely scenario:

Everybody and everything will have a home on Facebook pages making Facebook the largest website hosting service in the world.

Facebook’s Exquisite Revenue Model

All Facebook pages will be sponsored by ads as they are right now. Facebook ads work somewhat like the popular Google Adsense ads except for four key differences:

  1. Facebook inserts Facebook ads at their discretion, not yours
  2. Facebook earns revenue from the ads
  3. Google doesn’t earn any revenue from the ads
  4. You don’t earn any ad revenue either

Of course, Facebook could introduce premium services and, similar to Ning, let you to pay to:

  • remove Facebook ads
  • share in the revenue from ads
  • use your own domain name
  • turn nofollow links into dofollow links
  • rank higher in their search results

Facebook already lets you pay to advertise and find people to “Like” your page.

Integrating Facebook Pages and Profiles

Facebook now also enables you to see which of your Facebook friends (if any, up to a maximum of 200) “Like” a particular Facebook page.

However, Facebook pages will become even more integrated with Facebook profiles and will serve to characterize each Facebook member’s interests and values. Facebook profiles will attract new members to Facebook pages, which in turn will attract others, creating a giant web of page and profile relationships.

Who wouldn’t want to have a presence on such a dynamic and connected Facebook?

Build Up Your Facebook Page

Can Facebook be prevented from dominating the Internet? Unless they commit a major blunder or suffer an extended outage, I doubt it. Consider the following five factors working in Facebook’s favor:

  1. Facebook pages (enhanced and expanded)
  2. An enormous and rapidly growing membership
  3. Facebook Widgets (which extend Facebook’s influence)
  4. Facebook Friend Connect (lets members easily log into other sites)
  5. Facebook search engine ambitions

If you have a Facebook page, I recommend that you build it up. If you don’t have one, create one as soon as possible.

Please “Like” my Facebook page and leave a comment below. ;-)

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.

Dofollow Blogs Online Social Networking Home Online Social Networking Sitemap About Larry Brauner
Sharing is Caring!
Tags: , ,

Larry BraunerI’ve written about list building extensively in connection with social media.

It’s time to revisit social media list building once again. In this article, however, I focus more on where to build lists than how to build them. In other words, I focus on social media list building destinations.

A few remarks are in order before I address the where-to of list building.

Importance of List Building

In List Building Using Twitter, I discuss the importance of list building in marketing. List building is equally important in PR, CRM and other types of communication.

Reach is the quantity of people your message reaches, while frequency is the average number of times each person is reached.

Frequency builds trust and drives your message home. Advertising without frequency is rarely effective. Marketers rely on list building to repeatedly reach their audience and achieve their target frequency levels.

New List Building Paradigm

List Building DestinationsIn List Building Paradigm Shift, I discard the stereotype of list building as “a well-written lead capture page linked by a web form to an auto- responder” and redefine it as the process of acquiring and nurturing followers.

More precisely:

List building is the process of subscribing members of your target audience, in order to engage and nurture them and brand yourself and that which you represent.

This definition leaves plenty of room for creativity and customization of the list building process, yet it defines our objectives: engaging, nurturing and branding. Prescribing our objectives enables you to gauge the relative merits of each list building venue at your disposal.

List Building Destinations

These are my five favorite venues for list building. They are just as useful to owners of static websites as they are to bloggers.

I use all of them and let people choose for themselves which they prefer.

  1. Autoresponders - Reports of the death of email have been greatly exaggerated. Everybody receives email and knows how email works. Every website should provide email subscription. Emails sent to opt-in subscribers will have an open rate of about 30% and a click through rate of approximately 10%, which is excellent. The downside of email subscription in general is anonymity, lack of interactivity and changes of address. I use an autoresponder service to maintain my database and deliver my email. My service has a high delivery rate, many important features, good customer service, and it integrates with Google’s FeedBurner RSS if you have a blog.
  2. Ning Social Networks - You can connect with members of a Ning network, interact with them and broadcast messages to them as the site creator, as an administrator, as a group creator and as a friend. They all work. However, only as the site creator do you actually own their data. My primary Ning site is Small Business Network. Subscription through Ning can be powerful, but it takes much more work to join a Ning site than to opt into an email list. A big problem with Ning is that if somebody joins more than one site or group of yours, they can receive duplicate mail from you. If you’re already established on Ning, incorporate it in your list building strategy. If not, to Ning or not to Ning will not be an easy question to answer.
  3. Facebook - A Facebook fan page widget lets Facebook members register for your page with one click. Based on my experience, response to posts runs at around 5%, about half the rate of email, which is good. The quality of traffic is superb with high average time spent on site. Your posts on Facebook can promote interaction and draw comments themselves from the members of your page, which helps you brand yourself. The potential also exists with Facebook pages to benefit from viral effects.
  4. Twitter - Posts on Twitter, or tweets as they’re called, can easily be retweeted and spread virally throughout the site. In a future post, I might list the reasons why, not withstanding the viral effect, I like Twitter much less than I like Facebook for list building. Nevertheless, I’m very happy to make Twitter subscription available, and I love all the traffic it brings me. (I’m @larrybrauner.)
  5. Google Friend Connect - This is Google’s attempt to add a social element to every website.  I doubt that it’s very successful from a social perspective, but it’s from Google, so I’m in. If Google uses or will use GFC membership to assess the relevance of websites, I’m covered. One nice feature of GFC is its newsletters. Make sure you enable them and use them to email your GFC subscribers.

I also use RSS subscription for my blog, but it doesn’t support interaction, and I believe that the response rate from RSS is very low.

If you’re not yet a subscriber, please choose a destination and subscribe.

Your comments about list building or social media list building destinations are welcome. :-)

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.

Dofollow Blogs Online Social Networking Home Online Social Networking Sitemap About Larry Brauner
Sharing is Caring!
Tags: , , , , , , , , ,

Larry BraunerIn 8 Simple Ways to Penetrate Social Media Clutter, I recommended  that you leverage multiple traffic sources. In Looking for Traffic in All the Wrong Places, I gave you a partial list of the places I look to get more website traffic.

Based upon Google Analytics data pertaining to my recent blog visits, bounce rates and average time on site, I present my top 10 blog traffic sources along with some notes on each:

  1. Search engines such as Google, Yahoo! and Bing - They account for 35% of my traffic. When my blog was new, I didn’t get any search engine traffic at all. Now, however, I get 5,000 visits from searches per month — including business people seeking precisely the types of services I offer. The credit goes to search engine optimization and to a growing reservoir of content.
  2. Entrecard, a traffic exchange for bloggers - Admittedly, Entrecard provides me with lots of worthless traffic. Fortunately, however, the site provides me with some great traffic too and an opportunity to build key relationships with other bloggers. One of my favorites at Entrecard is Gera from Uruguay, owner of the Sweets Foods blog. He and I are now also connected by email, Facebook and Twitter. As with all other traffic sources, to benefit from Entrecard you’ll need to make a long-term commitment to developing it.
  3. Twitter - I’ve written at length about Twitter. Read Twitter Stats Defy Measurement. I’m happy to have started with Twitter in 2008 when Twitter’s rules didn’t get in the way of building a large following. Today, different tactics are necessary to connect with your target audience. Start by encouraging your website visitors and friends on social networking sites to follow you on Twitter. Then gradually introduce new Twitter tools into your mix. My favorite tool, Tweet Adder, which I use daily, is worth the small investment.
  4. Facebook - I turned my attention to Facebook in June 2009 and experimented with the NetworkedBlogs application, which may have introduced new readers to my blog, but proved to be a poor source of ongoing traffic. On the other hand, profiles, fan pages and events showed themselves to be excellent traffic sources. It seems to me, so far, that Facebook fan pages are very effective as a form of web site subscription.
  5. Ning social network - I’m sorry to report that Ning has morphed into a host of unrelated niche sites. If you have your own Ning site, or a group or lots of friends on someone else’s Ning site, you can use that site to move traffic. As with Twitter, getting started with Ning is harder than it used to be, and the marketing benefits are fewer. I belong to many Ning sites and have several of my own. My primary Ning site is Small Business Network.
  6. Business Exchange - Discovered this social bookmarking site recently and wrote about it in 12 Tips for Using Business Week’s Social Bookmarking Site. I’m hoping that Business Exchange will help me generate a lot of high quality traffic in the year to come.
  7. Blog Catalog - If you have a blog and decide to use BlogCatalog, start your own group there; make many friends on the site and invite them to join your group. Those who join are interested in you and your group’s theme.
  8. StumbleUpon - Planning to learn much more about StumbleUpon and use it much more this year. I’ll keep you posted.
  9. LinkedIn - While well connected on LinkedIn, I’m not using it much at present. Most of my LinkedIn traffic is coming as a result of the Twitter LinkedIn integration.
  10. Ryze - Here I first encountered online social networking back in 2003. I  find Ryze very underwhelming in 2010. The traffic I get from Ryze comes from posting in groups, which are really forums.

I believe that Blogger is sending me websitetraffic because of Google Friend Connect. Also, I heard a rumor that Yahoo! is dumping MyBlogLog. Will let you know about both of them.

You made it all the way down here. Why not scroll down a drop more and leave a comment? ;-)

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.

Dofollow Blogs Online Social Networking Home Online Social Networking Sitemap About Larry Brauner
Sharing is Caring! Use the handy SHARE widget.

Bookmark and Share

Tags: , , , , , , , , , , , , , ,

Larry Brauner
What’s the big deal about WordPress?

In Website vs. Web Presence, I emphasize the role of social media in web marketing.

Darren Rouse, the author of 31 Days to Build a Better Blog, shares in a video his blog-centric approach to web marketing in which social media sites (which aren’t under our complete control) serve as outposts for our blogs and web sites (which we do control).

For further discussion about the control issue and the trade-offs, read How to Start a Blog Made Easy and Creating a Home for Your Blog.

Choosing WordPress for Blogs

Blogs and Web Sites Which We Own and Can ControlWordPress is popular software for setting up and managing our own blogs and web sites which we are able to control.

Using popular software is like buying a popular car. It’s easy to locate parts and easy to locate mechanics. With WordPress it’s easy to customize using add-on modules and easy to locate technical help when we need it.

Bloggers who use WordPress appreciate the way its functionality can be expanded or customized using plugins, which are add-on software modules (that are easy to append from within a blog’s control panel and often about as easy to use).

Choosing Plugins for WordPress

WordPress PluginThe best way to choose plugins is through word of mouth recommendation. Most WordPress plugins are free. However, if we don’t choose the plugins that are correct for us, our blogs will not perform the way we wish.

I’m sharing my top dozen WordPress plugins. I use more than twelve, and I’ve tried many others. These are the twelve WordPress plugins which I find the most handy for social marketing:

  1. AddThis Social Bookmarking Widget - One of many widgets available which enables readers to easily share and bookmark blog content. There’s an option to register with AddThis and track the widget’s usage.
  2. Akismet - A must have! Without this SPAM filter, life can be quite unpleasant. :-(
  3. All in One SEO Pack - Has had competition, but apparently, this plugin has proven to be reliable and well maintained. It provides control over meta tags and other aspects of SEO.
  4. Easy Icon - Helps set and determine the blog’s icon so the visitor can see the logo on browser title bar. Really is easy!
  5. Google XML Sitemaps - Another must have. Helps Google find all the blog’s content. Works quietly behind the scenes.
  6. Link to Me Textbox - Not a must have at all, but this plugin makes it easier for readers to link-in from their own blog and gives them a not too subtle hint. Cough. Cough. ;-)
  7. Nofollow Case by Case - This is the plugin which I referenced in The Blogger’s Guide to Links and Comments. I love it, but not everybody wants a dofollow blog.
  8. Really Simple Sitemap - Strongly recommended! Helps create a site map like mine that’s helpful for both readers and search engines.
  9. Simple Tags - Has many features. My favorite is the auto-complete feature.
  10. Tag Managing Thing - Offers basic tag management. I like the combination of this plugin and the previous plugin.
  11. Ultimate Google Analytics - In my opinion, the easiest way to incorporate Google Analytics in one’s blog.
  12. WordPress Mobile Edition - Creates an interface enabling mobile users to access the blog. Why not?

Your choice of plugins depends upon your needs and objectives.

Be Careful About User Registration

I have a suggestion that has nothing to do with plugins but is important to mention. Disable blog registrations! Do not let blog visitors set up accounts. Letting in strangers creates an unnecessary security risk.

Instead, set up a subscription system that enables readers to subscribe by RSS feed or email. I’ve found that FeedBurner and Aweber work very well together.

What Are Your Favorite WordPress Plugins?

It’s your turn to share some of your favorite WordPress plugins. You can share as many as you like, but please, explain what each does.

Do not list any plugins which have already been listed. However, if you’ve had a bad experience with a plugin that has been listed, feel free to explain.

I’m especially interested in hearing from other social marketers.

Here ya go. Comment away! :-D

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.

Dofollow Blogs Online Social Networking Home Online Social Networking Sitemap About Larry Brauner
Sharing is Caring!
Tags: , , , ,

Larry Brauner
Once upon a time, a business would put up a website with its contact information, and that was the beginning and end of its web presence.

Those days are long gone. Savvy marketers today are very aware that a multidimensional approach is essential if one hopes to build a strong and responsive web presence.

Social Media and Search Engine Optimization

Social media and SEO are two of the most important aspects of building a presence on the web.

I’m reminded of a conversation I had several months ago with Christopher Boyer, creator of the Hospital Online Marketing Education site on the Ning network.

Google.comChris mentioned that he tells his Healthgrades clients that search engines are where research starts on the Internet, and that a researcher’s attention is captured by the websites and social media content displayed on the very first page of search engine results. He asks hospital marketers to think of Google.com as their home page and to focus on dominating search engine results for their respective niches.

Social Media and Relationships

Darren Rouse of Problogger.net fame shows in his video, How I Use Social Media to Promote My Blogs, the way he incorporates a large number of social media sites in his web promotion strategy.

Notice that Darren not only uses social media to drive traffic to his blogs; he uses it to build valuable relationships with people. Relationships and Internet buzz play key roles in today’s web marketing.

A Web Presence is Much More than Just a Website

The web presence paradigm has evolved. Search engine optimization, social media, relationships and reputation all contribute to the impact that we and our brands have on the web.

Your valuable comment below (and your subscription to this blog) will help us to build our relationship. ;-)

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Also, visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web.

You Comment I Follow Online Social Networking Home Online Social Networking Sitemap About Larry Brauner
Sharing is Caring!
Tags: , , , ,

Larry Brauner

In Social Media vs. Search Engine Optimization, worth a read, I discussed the synergy between social media and search engine optimization.

Today, thanks to heated competition between Facebook and Google, the connection between social media and SEO may become much tighter than a mere relationship of loose synergy.

A More Natural Form of Search

According to the Wired.com article which I referenced in Most Popular Social Networking Sites for Business, “Facebook CEO Mark Zuckerberg envisions a more personalized, humanized Web, where our network of friends, colleagues, peers, and family is our primary source of information, just as it is offline.”

In other words, the endorsements of both web pages and their authors by people in our personal networks will influence the outcomes of online searches we perform as much as or more than the current system which analyzes external links to determine a site’s authority and relevance.

New Role of Social Media in SEO

Facebook intends to leverage the vast amount of member data stored in its global network to facilitate this type of search.

Facebook is adding tons of new data by the second through its site, as well as via its Facebook Connect API that opens a window into a growing number of other sites such as Digg.com.

Google is pursuing initiatives to develop its own proprietary data through Google Friend Connect and the anticipated releases of Google Wave and Google Chrome OS.

Furthermore, all search providers can mine public web data to monitor additional social media buzz about web pages and their authors.

Let’s consider how big this SEO paradigm shift will be.

Social Media Presence

In the new SEO, your online reputation is an integral part of your overall web presence and influences your search results. Social media enables you to nurture the relationships and shape the opinions that underlie your online reputation and social capital.

So important is social capital today that new products and services such as Sumbaa, by Paden Noble Consulting and Morpholytics, LLC, are emerging to meet a fast-growing need in the marketplace.

Webmasters work to build external links to their company’s web pages. Savvy companies are already beginning to dedicate additional staff to build and manage social capital as well.

High Cost of Complacency

Companies that neglect their social media presence will suffer in several ways:

  • They’ll have no influence over their online reputation.
  • Their customers will view them as backward.
  • They won’t receive traffic from social media sites.
  • They’ll receive less search engine traffic too.

Be Proactive

Build your social media presence right away. Pay special attention to Facebook and Google. I intend to write much more about Facebook and Google in future articles.

Oh, and while we’re on the subject, please take a minute to join my Facebook and Google networks using the widgets on my right sidebar.

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.

Dofollow Blogs Online Social Networking Home Online Social Networking Sitemap About Larry Brauner
Sharing is Caring!
Tags: , , , , , ,

Larry BraunerMy list of social and business networking sites is updated when online social networking changes occur. If I omitted sites you feel should be included, please leave a comment.

This article about top social and business networking sites is sponsored by the Small Business Network, a new social website for open business networking and lifetime business learning.

Social Networking Sites Becoming the Internet

The rapid growth of Facebook and Twitter the past several years has fueled much excitement and speculation among the public and within the business world.

Alexa ranks the world’s most popular websites. Eight social networking and business networking sites, Facebook, Twitter, MySpace, LinkedIn, Orkut, hi5, Ning and Xing are ranked very highly overall among the world’s websites.

Facebook, Twitter, LinkedIn, and Ning networks are the most popular social networks with wide business appeal. From a business point of view, MySpace has become a niche site for the music industry.

Each social networking site is different. Choose a social network according to your individual or business networking objectives, as well as your personal style. Don’t base your choice solely upon site popularity, for each social networking site has a style and features that differentiate it from other social networking sites and contribute to its success.

Facebook

Read the Great Wall of Facebook: The Social Network’s Plan to Dominate the Internet — and Keep Google Out, and you’ll  begin to appreciate ambitious scope of Facebook’s controversial plans, plans that have already started unfolding before our eyes.

The Facebook article has several important implications:

  • If Facebook succeeds, even partially, our influence and the content we post on Facebook will affect Facebook search results. In other words, we can to some extent impact the outcome of Facebook searches.
  • Facebook will evolve to compete both with Google and with other social networking sites. Facebook will implement powerful new features that enhance our networking experience.
  • To profit from an evolving Facebook, we must master Facebook now and start building our influence on the site.

I like the realness of Facebook. Most members use their actual names, provide factual information about themselves, and share interesting pictures, videos, and other content.

I also like the ease with which I can connect with my Facebook friends with a private message or a comment on their wall.

We’ve been discussing spam a lot lately. There’s a 5,000 friend limit on Facebook, so friend slots are precious. If a “friend” spams me, I remove him or her, unless of course it’s somebody I know from outside Facebook, in which case he or she gets an earful about spamming.

Twitter

Some people believe that Twitter is merely a fad. Not I. However, I’m not as confident in the future of Twitter as I am in the future of Facebook or LinkedIn.

For now, Twitter is growing, and it’s very useful if it’s used properly. I have created more traffic using Twitter than with all my other social networking sites and social media sites combined.

The ability to connect with and reach large groups of people makes Twitter attractive from a marketing perspective. I use a simple yet powerful tool that helps me connect with people and manage my profiles and those of my clients.

If you can reach your target market on Twitter and keep their interest, you will benefit enormously.

LinkedIn

LinkedIn is a great business social networking site that is under new management.

LinkedIn’s potential lies in it’s many diverse and successful groups and their ongoing discussions. What better way to network than to participate in the discussions of groups that attract the types of people you want to meet?

You can also build up a very large network on LinkedIn which will enable you to communicate directly with the people you want without having to get past the usual gatekeepers. Members will also be able to search for and find you.

Ning Networks

I’ve written much recently about Ning networks. Many Ning social networking sites appeal to narrow niches, but others have broader appeal. Small Business Network is a new Ning network with a wide appeal.

I appreciate most a Ning network feature that is very controversial, the ability to share content with all Ning friends on a particular Ning network. I can write a blog post and share it easily with hundreds of friends.

Popularity of Social Networking Sites Isn’t Everything

While these are the most popular social networking sites, popularity isn’t everything. Less popular sites may offer you precisely the audience or the features you want. See also my list of social networking sites article from 2008 and my recent review of an excellent business networking book, The Skinny on Networking by Jim Randel.

Please subscribe and join me on Facebook.

Most Popular Social and Business Networking Sites was most recently updated 28-Sep-2010 by Larry Brauner.

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.

Dofollow Blogs Online Social Networking Home Online Social Networking Sitemap About Larry Brauner
Sharing is Caring!

Bookmark and Share

Tags: , , , , , , , , ,

Larry Brauner

Defining Google Bounce Rate

Web metrics help bloggers and other website owners to analyze and track their site visitors. One of the most popular web metrics is bounce rate.

Google bounce rate is the percentage of visitors viewing only a single page before leaving your site or closing their browser window.

Bounce is thought to be bad and to indicate low interest on the part of your visitors.

According to Google, “a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors.”

Using Bounce Rate

Bounce rate can measure a site’s relevance, the desire of your visitors to place an order or to obtain additional information.

If you buy Pay Per Click advertising, your bounce rate may be one of the factors that determines the position of your ad relative to other ads.

Bloggers Baffled

Common wisdom dictates that bounce rate should be no more than 40 to 60 percent. Most blogs miss this range.

70 to 85 percent is typical, and bloggers are baffled.

Experts would probably agree that either the blog or the traffic was too unfocused. You will probably not be surprised to learn that I do not concur with the experts.

Blogs Are Different

Blog posts aren’t merely landing pages. Each and every one is a main attraction.

The following examples demonstrate that bounce rate cannot effectively measure your blog’s relevance to visitors.

Consider first your blog’s most loyal subscribers. They come and read your every post.

Let’s suppose that:

  • 10% leave a comment
  • A different 10% click through to a related post

This appears quite healthy to me, yet your bounce rate is 80%.

Now consider your blog’s best search engine visitors. They land on your post and read it with interest.

Let’s suppose that:

  • 5% leave a comment
  • A different 5% subscribe
  • A completely different 10% visit a related post

This seems quite good to me, yet your bounce rate is again 80%.

Visiting a single page, i.e. your post, reading it and moving on is reasonable behavior for a blog visitor. How can we expect the bounce rate to be much lower?

Bounce rate is clearly not as useful a metric for blogs as it is for landing pages.

Gauging Blog Readership

If we cannot adequately assess our readership using bounce rate, what are alternative metrics?

We might instead look at our trend in:

  • Quantity of good comments
  • Size of our subscriber base
  • Amount of direct traffic
  • Number of quality backlinks
  • Google PageRank
  • Yes, even our bounce rate (smile)

Incidentally, the Google Analytics metric “Avg. Time on Site” is equally problematic, since it doesn’t factor into the average visitors who view only a single page.

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.

Dofollow Blogs Online Social Networking Home Online Social Networking Sitemap About Larry Brauner
Sharing is Caring!
Tags: , ,

Next Page →