Larry BraunerGoogle™ Larry Brauner and you’ll find several pages of entries that pertain to me. A dozen entries or so link to profile pages in various social networking sites.  Several of them link to pages in this blog.

In a recent post I listed ”web presence” as one of the Top Reasons Why I Blog. Blogging is a marvelous way to build a web presence.

What about online social networking?

We think of social networking sites as places to meet, network and communicate with people. This is true.

But consider this: Online social networking sites are hosts to personal profiles. These profiles showcase you to fellow networkers, and at the same time they build your Internet presence, Web 2.0 social media style.

You can join a practically unlimited number of social networking sites and post your profile. Many of them will let you link to your blog or other favorite website.

Social networking software of your own may also be an option to consider.  With social network software, you control and customize your own social networking site as you wish.

In any case, post a social networking profile that “brands” you. Do not post blatant advertisements.

I close with a note of caution: Don’t try networking actively on more than one or two social networking sites. You’ll spread yourself too thin and fail to develop the credibility and key relationships you’re looking for.

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