Larry BraunerLast Tuesday, Ellis Hamburger relayed what seemed to be a highly credible threat to permanently bring down Facebook on November 5, hardly an auspicious date, in Hacker Group Anonymous Vows To Destroy Facebook On November 5.

The following day, Ellis posted an update that¬† slightly mitigated that threat in Hacker Group Anonymous’ Leadership Disowns “Operation Facebook,” Only “Some Anons” Are Involved. He reported that the threat was issued only by a minority of the hackers within the Anonymous group and not by the group as a whole.

Ellis cautioned, however, that “nothing changes the fact that there are some talented hackers part of Anonymous that want to take down Facebook, even if the organization’s leadership does not condone it.”

Crafting Your Facebook “Plan B”

FacebookWhether hackers will actually succeed in destroying Facebook on November 5 as threatened or not, this is probably a good time to ponder the following three questions:

  1. How critical is the role that Facebook plays in your business or personal life? After all, the existence and viability of Facebook is far beyond your control or mine.
  2. What would you lose if Facebook were to close down permanently without or even with prior notice? Consider the ways in which you use Facebook, the many contacts you’ve made and all the social capital you’ve accumulated.
  3. How can you protect your interests by diverting or diversifying your networking and marketing efforts starting right now? This question, while the most important, is also the most difficult to answer, since Facebook offers numerous and unique benefits; the popularity of Facebook is much more than accidental.

What do you think? Comments are welcome.

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