Aug
23
Radio Stations Tout Money Making Schemes
Filed Under Alerts, News | 14 Comments
Mainstream radio stations such as WCBS Radio 880 and WQXR, the radio station of the New York Times, now air spots for money making schemes. I have heard them myself while driving down to my office.
This is a fairly new phenomenon.
Home businesses and money making schemes are very much more prevalent today than when I joined Excel Communications as a representative back in March 1997.
Why do I think?
For sure there is wider access to information today through the Internet than there was a decade ago.
There is also increased economic pressure due to offshoring, mergers, acquisitions and downsizing. More and more people turn to the Internet, often out of desperation, hoping to solve their financial problems.
I am bombarded by phone and mail solicitations for anything from illegal chain letters to gifting programs to legitimate direct sales opportunities.
This is not at all new.
What is new is that so-called “mainstream” media are looking to make a quick buck or two carrying some very questionable advertising.
I recall a time when these media wouldn’t accept ads from home businesses, even legitimate ones. They were unwilling to expose themselves to complaints and criticism.
Times however have changed. A decline in ad revenue has apparently led radio stations and other mass media to relax their standards and accept almost anything, even possible scams and rip-offs.
Here’s my advice to you:
- Don’t believe any money making ads you hear on the radio.
- Throw away the home biz junk mail you receive in your mail box.
- Delete all spam from your e-mail or online social networking inboxes.
Don’t get ripped off. Only accept business advice from people you know, like and trust.
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Aug
3
Social Media Learning Curve
Filed Under Favorite Posts, Networking and Marketing Strategy, Search Engines, Social Media and Social Networking Sites, blogging, communication | 13 Comments
The Case for Social Media Marketing
It is becoming increasingly more difficult and more expensive to reach potential customers using mass media. That’s one reason why so many marketers are turning to Web 2.0 social media marketing.
Not only do marketers want to reduce their advertising expense, they also want to connect more directly with people and learn how to better serve their target market.
Social media marketing is especially attractive to small business owners operating on modest budgets, since most social networking sites and other social media sites are generally free to use.
Steep Learning Curve
They read a story such as Beyond Blogs in the June 2nd issue of Business Week, and they rush off to embrace Web 2.0 social media unprepared for the steep learning curve that lies ahead.
The social media landscape is uncharted and sprawling. Social media sites are vying for your attention, and searching the Internet for advice turns up sharply conflicting recommendations.
Need for Mentor
Clearly you need a mentor, somebody smart and knowledgeable with especially strong communication skills. You should find somebody with whom you feel comfortable, because you’ll definitely be getting to know each other. Picking a mentor is difficult.
Effective Communication #1 Challenge
Once you find your mentor mastering essential social media marketing skills will be difficult. To get fully up to speed might take a year or even longer.
That is the bad news.
In my opinion, the hardest part of social media marketing training is learning effective communication, i.e., to write, speak, listen and persuade well and in a professional manner.
There are certainly plenty of technical challenges to overcome, but by far communication is the chief obstacle new social media marketers face. If you happen to have the right mix of communication skills, you’re way ahead of most newcomers.
Your mentor can teach you personal and business branding, online social networking, blogging, video marketing, social bookmarking, SEO and other important skills. He or she can also critique your communication style, but it will be you who will connect directly with your target market and build vital business relationships.
Get Started Now and Learn as You Go
Now the good news.
You don’t have to master every skill, dot every “i” and cross every “t” before getting started.
Find a good mentor to guide you, jump in and get your feet wet. Learn by doing.
As Mike Litman always says: “You don’t have to get it right, you just have to get it going.”
Your results will serve as feedback to help you to make the necessary corrections along the way… and that is good news.
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Jul
8
My Personal Branding Strategy
Filed Under Career Choices, Favorite Posts, Networking and Marketing Strategy, blogging | 8 Comments
I cannot be everything to everybody.
I know I can’t.
I realized that a long time ago. I’ve learned to choose who I want to be to the people who matter most to me.
Business Analysis Example
I’m a business analyst. There are lots of business analysts in the world, but how many of them specialize in marketing and customer analysis like I do? Very few indeed.
And how many rely as heavily on intuition and instinct as I do? Even fewer.
Looking for somebody to do your P&L analyses? Not me. Go talk to a finance type. There are tons of them with MBA degrees waiting to hear from you.
Want to assess a takeover target? Again, not me. Go find somebody who’s into merger and acquisitions to help.
Need to track your marketing or determine how much your customers are worth? Now that is me. Give me a call, and I’ll talk your head off for hours about customer acquisition and customer retention, because that’s definitely my thing.
Network Marketing Example
I admit it. I’m also a network marketer.
I have lots of expertise in online social networking at social networking sites, blog marketing and search engine optimization. I was networking online way before it was cool, and I’m continuously sharpening my blogging and SEO skills.
Do I know the three foot rule? Of course I do, but so does everybody else in the network marketing business.
Can I make a list of family, friends and acquaintances? You bet I can — I’ve done it more than once — but is there one successful networker who can’t?
On the other hand, how many network marketers are Internet savvy? How many of them prospect and network online and enjoy it as I do?
I like to learn from teachers such as Diane Hochman and Mike Dillard, because they too have broken away from the pack. As Diane often says, “When people are zigging, you have to zag.” She’s a lady I want to get to know much better. That’s a big reason why I joined My Private Classroom.
Blogging Example
A reader recently complained that my articles were neither timely nor did they provide information she couldn’t have found elsewhere online.
I basically told her that intelligent and thought-provoking were more important to me than timely. Here too I’ve chosen a focus that works for me.
My Personal Brand Management Approach
The point of this post is that I’ve narrowed my focus, so that I could escape the crowds and stand out more readily. I’ve defined my market, so that I can dominate it.
I prefer to be a leader in my carefully selected fields rather than an also-ran in larger more broadly defined competitive categories.
Avis might have been #2 in the car rental industry, but when they said, “we try harder”, they re-positioned themselves as #1 in car rental customer service.
Redefine Your Market
Do you sell mortgages? Travel? Nutritional products?
Here’s some food for thought. How can you position yourself so that people will see you and think of you as a leader in your market and remember you when they are ready to buy?
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May
25
Creating a Home for Your Blog
Filed Under Networking and Marketing Strategy, Search Engines, blogging | 4 Comments
Your web presence is an asset not unlike real estate.
You’ve probably heard about the three most important factors in real estate.
They are:
- Location
- Location
- Location
A little exaggerated, perhaps, but not much. Properties can always be fixed up, but they can never be moved. If you buy a lovely house in a bad location, you’re stuck in that location.
What are the three most important factors in a web presence?
- Content
- Content
- Content
Or are they?
Location is an important factor in the value of an Internet property too.
When you set up your blog in a blogging community such as Blogger.com or Wordpress.com, you benefit in several ways:
- You get free rent; you don’t have to pay for hosting
- You’re up and running very quickly; no WordPress.org set up and no upgrades to struggle with
- You might get indexed right away — no big deal — but you might also get page ranked quickly, and in the short run perhaps that helps you
- Your community might work a like a social networking site and give you extra exposure
The main thing you give up is control.
If you accidentally — or intentionally — violate the community’s terms of service, they may very well terminate your blog. It happens, and it’s painful.
After all your hard work, you discover that you built your house on a mushy landfill.
Certain widgets or other site customizations may not be as straightforward either compared to marking up a Wordpress.org blog.
Look at it this way. You’re building a site for long term use. Do you really want to be under the thumb of a capricious landlord who can put you and your belongings out into the street on a cold winter night?
Having said all this, it’s still your personal call. The advantages of a Blogger.com site may outweigh the disadvantages as far as you are concerned, especially if you’re funds are tight right now.
And that’s fine. As long as you’re making a well though out determination for yourself.
My personal choice was and still isWordPress.org. I use a variety of Wordpress plug-ins which I will list and discuss seperately.
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May
20
Blogs and Blogging for Fun and Profit
Filed Under Favorite Posts, Networking and Marketing Strategy, blogging | 2 Comments
Blog Monetization
Time for another article that has little to do with social networking sites.
In Top Reasons Why I Blog I listed my main reasons for blogging. Many of them relate in one way or another to making money.
Reason #15: “I can use it to promote people, products and services.”
In plain English I’m stating that I can make money with my blog by selling stuff.
Another great Inside CRM post begins:
“Blogging is big business these days, with some bloggers reporting six-figure or even million-dollar incomes. There are a number of ways that these bloggers earn such large paychecks, and the best know how to do it in a way that won’t scare off readers.”
Read 101 Ways to Monetize Your Blog Without Irritating Your Readers, and your eyes will open up to many exciting new money-making opportunities.
My personal favorite, one that suits my personality, is “If you’ve found success as a blogger, you probably have a lot of knowledge to share about mastering both the Internet and your field. Freelance as a consultant and get paid for sharing what you know.”
I’ll tell you about my new consulting practice once I finalize the details.
Considering too the many non-financial benefits of blogging outlined in my March 12th post, tell me, how can justify not blogging?
More on blogging, search engines and search engine optimization coming in future articles. So don’t miss any posts. Register, it’s easy, or subscribe to my RSS feed!
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Feb
17
Online Social Networking: Instant Messenger
Filed Under Networking and Marketing Strategy, books, communication | 3 Comments
Who says you can only do online social networking using social networking sites?
For quite a few years Max Steingart has been showing people how to use Instant Messenger to develop new friendships and business contacts online.
Today we have social networking sites available to us, however the real-time aspect of Instant Messaging makes IM a great social networking tool.
I recommend that you visit Max’s site, join his mailing list, and download a copy of his e-book, Make the Internet Your Warm Market.
Some of the key topics Max covers in his book are:
- “What is your Warm Market and how can the Internet replace it?”
- Why you want to use Instant Messaging
- The Member Directory
- The required steps to making a new friend or gaining a new client
- Searching for the right people
- How to start a conversation
- Internet etiquette and safety
Not only will you learn another way to network, the training you will receive can help you network more effectively using any social networking site.
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Nov
13
People have been communicating for thousands of years. There are two basic forms of communication, synchronous and asynchronous.
During synchronous communication all parties interact without any time lapse. Face-to-face speaking, telephone conversations and Instant Messaging are all synchronous. The word “Instant” just about sums it up.
During asynchronous communication parties interact at intervals, either because of convenience or out of necessity. Mail, messengers, fax mail, voice mail and e-mail are all asynchronous.
The accessibility and speed of fax mail, voice messaging and e-mail have revolutionized and popularized asynchronous communication. People appreciate the reply-when-you-want convenience of it as well as its ability to transcend time zones and facilitate global communication.
In major corporations e-mail has become the primary method of contact. Memos are passe and telephone calls are considered somewhat intrusive. But don’t expect phone calls and staff meetings to ever disappear, because, as I indicated in a previous post, people crave the High Touch intimacy that meetings afford them.
However, out in the world-at-large e-mail has taken a big hit recently. Spam filtering by Internet service providers and concerns about privacy have led the populace to seek something more reliable and secure. Enter social networking sites! These sites are capable of providing us with the functionality that e-mail did in the past plus a big additional benefit, file sharing.
The asynchronous nature of social networking sites, and the ability of these sites to replace e-mail, have contributed greatly to the popularity of this form of interaction.
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