Larry Brauner

Since I submitted my last post listing the Top Reasons Why I Blog I had an important exchange with a gentleman who I will help with his blogging.

He said that he wanted to write a blog for personal branding, and that he didn’t really care much about keywords.

I told him that he’d be better off to define his keyword niche and build on it, so that he could earn his rightful place in the search engines. Why shouldn’t he grow his personal brand and his search equity at the same time?

When I set up this blog last November my goals were fuzzy. I made frequent title and meta tag changes. This hurt my credibility with the search engines and delayed my progress. I believe that had I not done so, my page rank would now be 2 or 3 instead of 1, and I would be further along in my marketing.

Keyword research is very important. I recently acquired a keyword tool that helps me make more informed and decisive keyword decisions.

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