Larry BraunerA few days into 2010, I launched a major publicity event in connection with my upcoming 58th birthday. The event will take place right on my Facebook fan page.

This event’s premise is that each guest will post a link on my Facebook fan page, visible for all to see. They may link to a blog, a website or even a profile on one of the major social networking sites. I agreed to follow their link with the intention of commenting, sharing the link, or submitting it to social bookmarking sites.

When I undertook this unusual event, I was aware that I would be busy with it for weeks. I planned it very carefully with seven key objectives in mind:

  1. Win Win - I wanted each event participant to benefit, not only me.
  2. Interaction - I wanted to interact with each participant and start or nurture relationships. Community engagement is always a challenge.
  3. Meeting People - I wanted to expand my network and connect with new people.
  4. Collaboration - I wanted to share my expertise and influence. I believed that a good number of participants would want to do the same. Collaboration is a primary theme for me in 2010.
  5. Branding - I wanted to demonstrate that I could conceptualize and implement a creative and meaningful social media event as part of my overall walking the walk strategy.
  6. Leverage - In 2009 I reached out to many people. I wanted to do something that would include them and permit them to support me.
  7. Momentum - After a slow 2009 holiday season, I wanted to build new momentum. Last year’s momentum was sustained by the articles I wrote and the growth of my network. This year’s momentum will be sustained by community-oriented projects as well.

The initial reaction to my event on Facebook, Twitter and blogs has been very encouraging.

  • Tom Woolf, author of The PRagmatist, was enthusiastic: “I want to give Larry Brauner a nod for trying a different kind of social media experiment.”
  • W. James Wright in Tweet it Toronto lamented “This is one for the ‘Wish I Woulda Thoughta That File.’”
  • Rachel McAlpine in Contented Blog said “How quickly the shiny- new Facebook became boring-boring same-old same-old. I’m happy to say that Larry’s virtual party has already seeded my brain with other social marketing ideas.”

As I prepare to publish this article, 260 people have indicated that they’re “Attending” and 165 that they’re “Maybe Attending.” Entries will be accepted until the end of the event on January 14. I cover the details in 4+ Day Blog and Website Promotion Event and Social Media Party. It would help greatly if you could tweet that article (using this pre-formatted link).

If you could Digg this article and share it with acquaintances in the media, you’d be doing me an enormous favor.

Before I go, I must not forget to mention that there will be door prizes. The prizes and the winners will be announced some time after the completion of the event. Also, in case you’re new here and wondering, subscribing and commenting are the accepted norms. ;-)

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Larry BraunerTo start off a year of greater collaboration and celebrate my 58th birthday, I’m hosting a unique four-day blog and web site promotion event and social media party on my Facebook fan page.

What’s truly unique about this event is that I plan to check out every link posted on my page and comment, share the link, and submit it to social bookmarking sites, as I deem appropriate.

Over a hundred people have registered so far, and many more are expected to sign up for this free event.

Everybody may participate. It’s not necessary to have a blog or other website.

If you’d like to donate a door prize such as an info product or a coaching session, please connect with me as quickly as possible.

Here are answers to 19 or 20 infrequently asked questions:

  1. How do I register for this event? Visit the event page and click on Attending. If you’re not a Facebook member, join Facebook first.
  2. When does this event take place? From January 11-14 according to the date wherever you are. EXTENDED UNTIL JANUARY 15, NOON EST. NO DEADLINE FOR NETWORKING AND COMMENTING ON POSTS.
  3. Do I have to be awake and online for 96 hours? Not unless you want to get into the Guinness Book of World Records.
  4. Can I click on Maybe? You can, but why would you? The party is four days long. Either you’re going to stop by or you’re not.
  5. In what ways can I participate? You can post a link to your blog or website on my Facebook page along with a brief non-hypey introduction. You can network (see below) with other people and check out their links. You can even be a fly on the wall (no pun intended) and just chill.
  6. What if I don’t have a blog or other website? Post a link to your Facebook page or profile, to your Twitter profile, LinkedIn profile, etc.
  7. What am I not permitted to promote? No porn or hate content. No predominantly religious content. (I was careful not to include them all in the same sentence.)
  8. How many links may I post during the event? One with an exception…
  9. What if you don’t get to me? If I don’t get to acknowledge your post within seven days, you may post a new link or re-post the old one.
  10. Can I network with other participants? You are encouraged to network, but please do so in a professional manner to avoid being cast into the snake and scorpion infested dungeon.
  11. When will you be hosting another event like this one? I don’t know. It depends on how this one goes. If I must hire bouncers, that won’t be a good sign.
  12. What happens if I don’t attend this one? You’ll have to live with a guilty conscience for all eternity.
  13. Will dessert be served? Yes. Chocolate cyber cake and virtual vanilla ice cream. Yum!
  14. This bullet point intentionally left blank.
  15. Do I need to bring a birthday present? No, but you can help promote this event.
  16. How can I help promote this event? You can link to this article, share it on FB, tweet it (using this handy link), Stumble it, Digg it, or print copies and mail them to all your friends, family and colleagues.
  17. Is this some kind of April Fools joke? Only if you’re reading this on April 1st.
  18. What if I think 58 is old? Keep your opinion to yourself.
  19. What if I don’t think any of this is very funny? Get a life.
  20. What if you haven’t answered my question? You can ask your question below in a comment. I’ll answer it, if it makes sense to me.

Note that I reserve the right to modify the rules and conditions of this event arbitrarily and capriciously with or without prior or subsequent notice.

Don’t hesitate to subscribe, leave a comment, or join my Facebook Fan page. ;-)

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Larry Brauner

Seth Godin’s Web 2.0 Traffic Watch List

My interest in social media has evolved substantially over the past year.

My love for social networking sites is not something new, but my appreciation for blogging and social bookmarking sites certainly are.

As I mentioned in my recent post, Social Networking Site Catalog, “I launched this blog to share my passion for online social networking and my experiences at social networking sites. I never intended to assemble a catalog. There are already too many good ones out there.”

One of the world’s top marketers and author of marketing books, Seth Godin, provides a catalog of 952 top social media sites, Seth Godin’s Web 2.0 Traffic Watch List. It can help you know what’s hot and what’s not.

Here are the top ten from Seth’s list as I write this:

  1. youtube.com
  2. myspace.com
  3. orkut.com
  4. en.wikipedia.org
  5. ebay.com
  6. facebook.com
  7. fotolog.com
  8. flickr.com
  9. friendster.com
  10. photobucket.com

Put content in the right places, and you will attract other users and search engines like a magnet. If you’re into marketing, that’s exactly what you want.

How do you use social media?

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Larry BraunerGoogle™ Larry Brauner and you’ll find several pages of entries that pertain to me. A dozen entries or so link to profile pages in various social networking sites.  Several of them link to pages in this blog.

In a recent post I listed ”web presence” as one of the Top Reasons Why I Blog. Blogging is a marvelous way to build a web presence.

What about online social networking?

We think of social networking sites as places to meet, network and communicate with people. This is true.

But consider this: Online social networking sites are hosts to personal profiles. These profiles showcase you to fellow networkers, and at the same time they build your Internet presence, Web 2.0 social media style.

You can join a practically unlimited number of social networking sites and post your profile. Many of them will let you link to your blog or other favorite website.

Social networking software of your own may also be an option to consider.  With social network software, you control and customize your own social networking site as you wish.

In any case, post a social networking profile that “brands” you. Do not post blatant advertisements.

I close with a note of caution: Don’t try networking actively on more than one or two social networking sites. You’ll spread yourself too thin and fail to develop the credibility and key relationships you’re looking for.

Please subscribe and join me on my Facebook page.

You may also leave me a comment. :-)

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