Larry BraunerTwitter and LinkedIn partnered last fall enabling you to automatically tweet your LinkedIn status and to post your Twitter tweets on LinkedIn.

However, I envisioned a much more significant integration of the two social media sites than merely enabling users to cross-post with ease.

I predicted in Top 10 Reasons Why the Twitter LinkedIn Partnership is Big News that the integration of Twitter and LinkedIn would reduce an enormous amount of content by functioning more or less like a Twitter list containing members of your LinkedIn network.

LinkedIn Signal Beta

With the recent release of LinkedIn Signal Beta, unveiled at TechCrunch Disrupt, a fuller integration of Twitter and LinkedIn is already at hand.

LinkedIn users will be able to search Twitter using keywords and filter the results by degree of connection, industry, company, time posted, region, school and hashtags.

To increase its integration with Twitter, LinkedIn needed the Twitter handles of its users, in order to identify relevant tweets within Twitter’s database. LinkedIn obtained the needed Twitter handles by encouraging users to avail themselves of the initial integration and by letting them display a Twitter link on their LinkedIn profiles.

LinkedIn Signal New Twitter Search Engine for Business


Uses for LinkedIn Signal

LinkedIn Signal will make LinkedIn the Twitter search engine of choice for business users. At the same time, LinkedIn Signal becomes a powerful online networking tool. You’ll easily see what your connections are tweeting, and you’ll more readily find new people with whom to connect.

LinkedIn is already the business networking site of business networking sites. Now, as a powerful Twitter search engine for business too, LinkedIn is the go-to social website for all hoping to transact business on the web. You’re welcome to connect with me there: www.LinkedIn.com/in/brauner

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