Yesterday I was asked how it is that I’ve learned so much so quickly about social media marketing and search engine optimization.
My response was simple.
I learn from reading many books, e-books and blogs, and from speaking frequently with friends and mentors. Having mentors has greatly shortened my learning curve.
I do admit that I am a much more focused learner than the average person. I was able to finish high school math at 15 and by 19 I was one of the top chess players in New York.
As an adult I’ve gone on to acquire skills and expertise in many areas including business analysis, social media marketing, search engine marketing, and online social networking at social networking sites, the original motivation for this site.
One of my greatest teachers and mentors was Eric Marder, founder of Eric Marder Associates and my employer for 23 years. One fundamental thing he taught me about business was that I should always seek the truth.
At 56, I still place a very high priority on continuing education, personal development and masterminding with my mentors and peers. You can ask any of the friends with whom I consult most often, David Alexander, Ivo Jackson, and Tom Long.
Other friends and mentors whom I wish to acknowledge:
- Bill Weber of Direct Matches, who taught me to build it right
- Diane Hochman of My Private Classroom who develops leaders through her training
- Mike Litman who taught me that You Don’t Have to Get It Right, you just have to get it going
- Also Ann Sieg of The Renegade System, Mark Wieser of Surefire Sponsoring, Mike Dillard of Magnetic Sponsoring, and Tim Draayer, a master blogger
Diane Hochman of My Private Classroom, like myself, offers free tele-seminars and webinars. To receive announcements and invitations to these classes, join my e-mail list at my free social media training site.
I used to recommend the training Bill Arnold offers through Network Success Builders, but came to realize, as I wrote in Orovo and Network Success Builders, that Network Success Builder’s training was mediocre and that Bill Arnold lacked personal and business integrity.
Make a commitment to read at least one business or marketing book each month. Choose mentors to guide you and then set aside time each week to learn something from them.
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I was away yesterday with my family. About once a month we all spend a day in a group home for multiply handicapped girls. Our hope is that they will enjoy, at least for a brief time, a warm family environment.
When I arrived home I found three pleasant surprises.
- Another reader had registered as a user of my blog bringing the total to 105.
- My blog had moved up to #8 in Google for the keywords online social networking. I’m back to #51 today, but it felt good to receive validation, however temporary, from Google.
- An envelope had arrived by Priority Mail with my very own copy of Mike Dillard’s Building on a Budget.
Today I’m feeling jetlagged from the advance to Daylight Savings Time, but I’m happy to report that I’ve already read Mike’s book cover-to-cover. Here is my feedback.
My book review of Building on a Budget is mixed.
The advertising promises to show network marketers how to leverage a one-time cash outlay of about $500 to acquire new skills and resources and generate a continuous stream of leads without further expense.
Building on a Budget outlines an excellent marketing approach and provides great tips that all marketers could learn from — not just network marketers. The Internet and social media marketing concepts presented in the book are explained very clearly and concisely.
The book discusses one pre-requisite and five marketing strategies which are more effective than the strategies that most marketers currently employ. There’s a chapter each for lead capture pages, Craigslist classified ads, video marketing, press releases, blogging and funded proposals. I feel that these are all excellent choices.
Social networking sites are mentioned but only in passing.
Here are my reservations about Building on a Budget.
I have the knowledge and the resources to implement Mike Dillard’s suggestions. I’m already using several of these techniques in my online marketing, but what about a newbie?
Let’s say that our enthusiastic new marketer decides to follow the book’s instructions. He or she sets up web hosting, domain names and an autoresponder, all absolutely essential tools, and purchases Magnetic Sponsoring, MLM Traffic Formula, Black Belt Recruiting, a camcorder, Camtasia Studio, and one or two other items. The $500 figure can very easily top $1,000, and paid third-party assistance might still be needed.
I have spent much more than that to educate and equip myself to market effectively in today’s environment, and I’m a former IT professional with more than ten years network marketing experience.
I don’t regret it at all.
What I object to is an unrealistic $500 price point established by Building on a Budget. And not only is it unrealistic, the book itself is a powerful sales letter — not an academic marketing text. It’s written to sell information and recruit affiliates. Mike points out that he’s a great copywriter. I totally agree. However, I don’t fault him one bit.
I will make good use of Building on a Budget. It’s a compact reference that I will want at my fingertips. You may find it useful too. However, please be careful about your expectations.
Oh, before I forget to mention it. I will schedule conference calls to help. So if you purchased the book, expect to hear from me.
I welcome questions and comments about the book, but please, keep them upbeat.
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