Jul
8
My Personal Branding Strategy
Filed Under Career Choices, Favorite Posts, Networking and Marketing Strategy, blogging | 8 Comments
I cannot be everything to everybody.
I know I can’t.
I realized that a long time ago. I’ve learned to choose who I want to be to the people who matter most to me.
Business Analysis Example
I’m a business analyst. There are lots of business analysts in the world, but how many of them specialize in marketing and customer analysis like I do? Very few indeed.
And how many rely as heavily on intuition and instinct as I do? Even fewer.
Looking for somebody to do your P&L analyses? Not me. Go talk to a finance type. There are tons of them with MBA degrees waiting to hear from you.
Want to assess a takeover target? Again, not me. Go find somebody who’s into merger and acquisitions to help.
Need to track your marketing or determine how much your customers are worth? Now that is me. Give me a call, and I’ll talk your head off for hours about customer acquisition and customer retention, because that’s definitely my thing.
Network Marketing Example
I admit it. I’m also a network marketer.
I have lots of expertise in online social networking at social networking sites, blog marketing and search engine optimization. I was networking online way before it was cool, and I’m continuously sharpening my blogging and SEO skills.
Do I know the three foot rule? Of course I do, but so does everybody else in the network marketing business.
Can I make a list of family, friends and acquaintances? You bet I can — I’ve done it more than once — but is there one successful networker who can’t?
On the other hand, how many network marketers are Internet savvy? How many of them prospect and network online and enjoy it as I do?
I like to learn from teachers such as Diane Hochman and Mike Dillard, because they too have broken away from the pack. As Diane often says, “When people are zigging, you have to zag.” She’s a lady I want to get to know much better. That’s a big reason why I joined My Private Classroom.
Blogging Example
A reader recently complained that my articles were neither timely nor did they provide information she couldn’t have found elsewhere online.
I basically told her that intelligent and thought-provoking were more important to me than timely. Here too I’ve chosen a focus that works for me.
My Personal Brand Management Approach
The point of this post is that I’ve narrowed my focus, so that I could escape the crowds and stand out more readily. I’ve defined my market, so that I can dominate it.
I prefer to be a leader in my carefully selected fields rather than an also-ran in larger more broadly defined competitive categories.
Avis might have been #2 in the car rental industry, but when they said, “we try harder”, they re-positioned themselves as #1 in car rental customer service.
Redefine Your Market
Do you sell mortgages? Travel? Nutritional products?
Here’s some food for thought. How can you position yourself so that people will see you and think of you as a leader in your market and remember you when they are ready to buy?
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Apr
6
Social Media Marketing Training
Filed Under Favorite Posts, Networking and Marketing Strategy, Search Engines, Social Media and Social Networking Sites | 2 Comments
My Private Classroom for Marketers
For the past two years I have been showing people how to use social networking sites to make new friends and build their permission based marketing lists. Some of my conference calls are recorded and archived on my social media marketing training site.
I have helped many marketers to get started in online social networking and have received positive feedback from them.
In November I started blogging.
As I was optimizing my blog for the search engines, not only did I become interested in seo, I developed equal interest in social bookmarking and social media marketing. There are many hundreds of social media sites. Some of my favorites that include Digg, Qassia, StumbleUpon and Twitter are listed on my blog’s sidebar.
I mentioned one morning to my friend Tom Long that I was looking to learn more about social media sites. He suggested that I look into My Private Classroom for Marketers. I followed his advice and became part of My Private Classroom that very day.
My Private Classroom has scores of webinars every month on many different aspects of social media marketing. While most training is for members only, they also offer free social media training.
What attracted me most to MPC however was their expertise and classes in video marketing. They teach members how to create and edit videos, as well as how to distribute and promote them through YouTube and other video sites.
I made my first video a couple of weeks ago which you can find in my post, Social Networking vs. Advertising. It’s a “quickie” video. There’s no actual video in the video.
In order to become a member of My Private Classroom, I needed to join Leaders Club. Leaders Club sells leads, but I don’t use leads. Purchased leads don’t work very well. I only wanted access to the classes that are free to My Private Classroom’s Leaders Club Team. I joined Leaders Club as a training only member, and that was my entrée into MPC.
I attended about ten webinars since joining and enjoyed them all. The best ones for me were the ones about video. Another favorite was a live demonstration of MySpace networking.
I look forward to conducting webinars for My Private Classroom, perhaps as soon as May. I would like to teach about keywords and keyword research. Perhaps I will also teach about blogging and how to network online with other bloggers.
Several people have joined My Private Classroom through me, and I am personally mentoring them to help accelerate their learning.
New technology is changing the way we market every day, and I believe that leaders at My Private Classroom are acutely aware of this. They are doing an excellent job keeping abreast of the latest developments in the Web 2.0 social media platform and in mobile technology.
Don’t miss any posts. Register, it’s easy, or subscribe to my RSS feed!
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