Larry Brauner

The decisions you make and the actions you take before you set up your marketing blog are at least as important as the steps you take once your blog is up and running.

Proper planning can help you avoid many false starts and much backtracking.

Start by asking yourself basic marketing questions such as these:

  • How will you monetize your blog? For ideas refer to Blogs and Blogging for Fun and Profit.
  • What will you sell?
  • Which are your target markets?
  • Can you reach them through advertising? Offline business networking?
  • Can you connect with them at social networking sites such as MySpace, Facebook, Direct Matches, Yuwie or Ryze? While you’re building credibility with the search engines, you can use online social networking and forums to enlist subscribers and readers for your blog.
  • What can you write about in your blog or what other content can you offer that will attract them?
  • Which keywords are they searching for that are relevant to your project?
  • Which keyword searches can you realistically compete for?
  • How will you position your products and brand yourself?

Asking these questions up front will make it possible to develop a coherent plan of action, and we will consider them in coming weeks.

You will need to choose a home for your blog, and that raises another key question.

Will you join a blogging community such as Blogger.com or Wordpress.com — or will you host your blog independently? I explain in Creating a Home for Your Blog why serious bloggers usually prefer to host their sites independently, and later we’ll look at what that entails.

And you will also need to evaluate your marketing and technical skills. Where are you on the learning curve? What will it take to get up to speed? Will you require some amount of personal guidance to get off to the right start?

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Larry Brauner

Blog Monetization

Time for another article that has little to do with social networking sites.

In Top Reasons Why I Blog I listed my main reasons for blogging. Many of them relate in one way or another to making money.

Reason #15: “I can use it to promote people, products and services.”

In plain English I’m stating that I can make money with my blog by selling stuff.

Another great Inside CRM post begins:

“Blogging is big business these days, with some bloggers reporting six-figure or even million-dollar incomes. There are a number of ways that these bloggers earn such large paychecks, and the best know how to do it in a way that won’t scare off readers.”

Read 101 Ways to Monetize Your Blog Without Irritating Your Readers, and your eyes will open up to many exciting new money-making opportunities.

My personal favorite, one that suits my personality, is “If you’ve found success as a blogger, you probably have a lot of knowledge to share about mastering both the Internet and your field. Freelance as a consultant and get paid for sharing what you know.”

I’ll tell you about my new consulting practice once I finalize the details.

Considering too the many non-financial benefits of blogging outlined in my March 12th post, tell me, how can justify not blogging?

More on blogging, search engines and search engine optimization coming in future articles. So don’t miss any posts. Register, it’s easy, or subscribe to my RSS feed!

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