Larry BraunerDiane Hochman spoke recently in My Private Classroom about moving the free line, a concept that every marketer engaged in list building these days ought to understand.

Internet marketing expert Brad Fallon explains the “free line” concept in this YouTube video:

Sales FunnelWiden your sales funnel at the top to let more people in, but don’t widen it so much that you have nothing left to sell. You have to find the right balance.

You can give away free information, training or product samples, even free trials of services. However, choose carefully where to move the free line, and once you’ve made that choice, stick with it.

Don’t let the customer move the free line. You do have a right to get paid.

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