Larry Brauner

Mainstream radio stations such as WCBS Radio 880 and WQXR, the radio station of the New York Times, now air spots for money making schemes. I have heard them myself while driving down to my office.

This is a fairly new phenomenon.

Home businesses and money making schemes are very much more prevalent today than when I joined Excel Communications as a representative back in March 1997.

Why do I think?

For sure there is wider access to information today through the Internet than there was a decade ago.

There is also increased economic pressure due to offshoring, mergers, acquisitions and downsizing. More and more people turn to the Internet, often out of desperation, hoping to solve their financial problems.

I am bombarded by phone and mail solicitations for anything from illegal chain letters to gifting programs to legitimate direct sales opportunities.

This is not at all new.

What is new is that so-called “mainstream” media are looking to make a quick buck or two carrying some very questionable advertising.

I recall a time when these media wouldn’t accept ads from home businesses, even legitimate ones. They were unwilling to expose themselves to complaints and criticism.

Times however have changed. A decline in ad revenue has apparently led radio stations and other mass media to relax their standards and accept almost anything, even possible scams and rip-offs.

Here’s my advice to you:

  • Don’t believe any money making ads you hear on the radio.
  • Throw away the home biz junk mail you receive in your mail box.
  • Delete all spam from your e-mail or online social networking inboxes.

Don’t get ripped off. Only accept business advice from people you know, like and trust.

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Also, visit my About, Services, Media Buzz and Connect pages to learn about me and my social media and web marketing services.

You Comment I Follow Online Social Networking Home Online Social Networking Sitemap About Larry Brauner
Sharing is Caring!
Tags: , , , , , ,

Larry BraunerNearly every day I hear from people who want to know how to start a blog or how to have a more successful blog.

I admit that I’m still learning myself, but I’ve made great progress in the nine months since I started blogging.

This past month alone my Online Social Networking blog received 5,202 visits including 1,993 visits from search engines.

My Google PageRank is up to 3, and my Alexa traffic rank is 181,032. These stats put my blog in the top 1% of all websites.

What are the critical success factors contributing to my rapid progress?

My Personal Blog Philosophy

There are ten success strategies that shape my blog philosophy.

  1. Blogging Mindset - Writing and publishing a successful blog is a major project that requires very big commitment. Blogging requires that you move forward at all times. So often people start blogging and give up. They didn’t have the blogging mindset, and they weren’t willing to do what successful bloggers do.
  2. Research and Planning - Before I wrote one word on my blog, before I decided what to call my blog, before I purchased a domain name for my blog, I did plenty of research. Where should my blog be hosted? What platform should it run on? What will I write about, and which keywords will I optimize for? These questions and more were addressed up front and their answers formed my initial plan of action.
  3. Bias for Action - Getting started and keeping your momentum going is essential if you want to have a successful blog. While adequate preparation is important, a time comes when you must “draw a line in the sand”, stop preparing and begin writing. Your ongoing research and writing need to become routine. Don’t worry if your articles aren’t perfect. You can edit your posts after publishing them, and it could even help with the search engines to do so.
  4. Experimentation and Tracking - Every blogging enterprise is different, and you’ll need to find the mix of strategies and tactics that are right for your blog. If you install Google Analytics, you’ll be able to track your blog’s traffic. You’ll know what is working and what’s not. Materminding with friends and mentors is another way to gain valuable insights.
  5. Correction as Needed - When you discover something that’s not working, you’ll look to refine it or replace it. Ongoing tracking will provide you with the feedback you need to make the necessary correction in your direction to stay on course.
  6. High Quality Content - Quality content to me means writing with both the reader and the search engines in mind. It means writing well, revising the text many times, proofreading, etc. It also means choosing topics that will make readers want to return to your blog. Please don’t write long run-on paragraphs. Make it easy for your reader to go through your article on the screen without having to print it out… Because they won’t. And one more thing, until you have tons of visitors reading your blog every day, don’t even consider cluttering it up with cheesy ads.
  7. Online Social Networking - The best way to find readers and subscribers for your blog is at social networking sites. For this purpose you can use most business networking sites or networking sites that cater to bloggers such as Entrecard and MyBlogLog. I happen to prefer Twitter and the Ning family of social networking sites. Carefully inviting site members to visit your blog is a nice way to reach out to them — not at all spammy. Make it easy for your readers to subscribe. My readers have two ways to opt in RSS Feed and autoresponder.
  8. Search Engine Optimization - Treat every blog post as a website that will one day stand on its own, because it will. It will eventually works it’s way down and off your blog’s cover page. Use keyword research to find the best words and phrases to use in your articles. Make sure that your main search terms are neither too general nor too competitive to earn you good placement in the search engines. Don’t limit yourself to using only your primary keywords in your text. Using all relevant search terms, even the ones that are hard to compete for, will turn you article into a search engine magnet.
  9. Social Bookmarking - Using social media sites such as Digg and del.icio.us to anchor and promote your blog posts is very important. Social Marker will help you find more bookmarking sites and facilitate the bookmarking process. Be sure to familiarize yourself with the terms of service of each of the social media sites you use, so that you don’t get banned. Bookmark articles using their individual URL, not your blog’s URL, since each article is its own website, not just a part of the blog.
  10. Patience and Time - Over time your traffic will increase, so will your credibility, and you’ll gain subscribers. Don’t expect much before three months, and give yourself a full year to become a blogging superstar.

For more articles on blogging, blog marketing and SEO see Blog Marketing and SEO Training.

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Also, visit my About, Services, Media Buzz and Connect pages to learn about me and my social media and web marketing services.

You Comment I Follow Online Social Networking Home Online Social Networking Sitemap About Larry Brauner
Sharing is Caring!
Tags: , , , , , , , , , , , , , , , ,

Larry BraunerEven people who don’t go online and don’t understand social networking have heard of MySpace or Facebook, names that might conjure up fears of predators or identity theft.

However, that’s not my point.

My point is that MySpace and Facebook are so much talked about that they have pretty much become household names, and serious business networkers have or ought to have a presence at MySpace, Facebook and Linked In — and at other major social networking sites.

Many of the important online networking sites are listed for your convenience:

There are also industry specific sites. For example if your business is real estate related, consider joining ActiveRain Real Estate Network and Wanna Network, if you don’t already belong.

To find business networking sites specific to any industry, try plugging the industry name and the words “networking sites” into your favorite search engine.

But wait, the story doesn’t end here.

Smaller and newer business networking sites also deserve to be included in your online portfolio. After all, less can be more.

When Diane Hochman Zigs, I Zag

My Private ClassroomDiane Hochman, the founder and director of My Private Classroom for Marketers, often instructs, “Don’t Follow the Flock”. When others are zigging, you zag.

Diane is a Web 2.0 social media rock star. Many people follow her every move. They go where she goes. They do what she does. They zig when she zigs, and they zag when she zags.

People like Diane Hochman and Mike Dillard have their own flocks. Since I don’t want to follow the flock, nor live in somebody’s shadow, when Diane and Mike zig, I zag.

When they’re hanging at Facebook and Twitter, I’m chillin’ at one of the newer smaller sites such as Sta.rtUp.biz, a site that caters to small business entrepreneurs, or Natural Networkers, a social networking site for proponents of attraction marketing.

I might also be list building at Direct Matches or schmoozing at Yuwie, since they are not.

I think you get the general idea. It fits in with my online social networking strategy and my personal branding strategy. It’s common sense. I have plenty of room to maneuver.

You too might be best off charting a different course than your competition or industry leaders.

Choosing Business Networking Sites

There are many possible criteria for choosing business sites. However, at the end of the day it’s largely a matter of trial and error.

Nevertheless, let me share a few of my considerations with you. Perhaps I’ll share more in a future blog post.

Some social networking sites are funded by membership fees, some by advertising, and some by a combination of the two. I mainly prefer advertising supported sites. I’m not typically reaching out to a very elite crowd.

I do admit, I was a paid Executive Member at Direct Matches for three years. I highly valued the package of services they provided, and I appreciated Bill Weber’s personal touch. You can join Direct Matches for free.

I don’t pay to use any social networking sites at the present time. All the networking sites I use are either ad supported or offer free memberships that I find suitable.

Some networking sites make it easier to connect than others. I like to reach out to a large audience and prefer sites that make it easy for me to do that.

I like to be able to browse and add friends or contacts by demographic characteristics or by geographic location. When sites offer that option, it’s great. When they don’t, I look to a site’s groups or clubs to find people in my target market.

I recommend that you explore Ning social networking sites. While they do not support demographic browsing, but they are nevetheless very useful for business networking.

Short Lived Networking Feature

Some new social networking sites let me send mail to all my contacts or to all members of groups to which I belong. I love this capability and use it effectively without abusing or spamming.

I like to let lots of people know about my new blog posts. If I didn’t have a blog, I’d send links to useful information and thereby build my relationship with fellow members.

Unfortunately, as a networking site grows, spammers inevitably move in and ruin it for everybody. It’s impossible to keep a step ahead of them, so all sites eventually limit or eliminate this wonderful feature.

Don’t Let Spammers Ruin Your Day

I don’t like spammers and wish they’d stick with safelists or classified ads, but I don’t let them ruin my day, nor do I let them dissuade me from using any particular social networking site.

If I can cope with tailgaters and drivers who cut me off on the highway, I can surely cope with spammers.

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Also, visit my About, Services, Media Buzz and Connect pages to learn about me and my social media and web marketing services.

You Comment I Follow Online Social Networking Home Online Social Networking Sitemap About Larry Brauner
Sharing is Caring!
Tags: , , , , , , , , , , , , , , , , , , , , , , , ,