Larry BraunerI love to experiment with SEO and social media strategies for small businesses. I’m ready to admit that many of my experiments are flops, but there’s no need to discuss those right now. ;-)

One of my successes, however, is with Facebook page events. These aren’t merely events created by Facebook pages, as you might think. Rather, they’re virtual events that take place entirely on the walls and in the discussion areas of Facebook pages. The objective of Facebook page events is to increase page membership and engagement.

My First Facebook Page Event

FacebookMy first such event, the 4+ Day Blog and Website Promotion Event and Social Media Party, took place January 2010 on my Facebook page in celebration of my 58th birthday. This Facebook event went viral and attracted well over 300 participants. As a result, I added many new fans and generated a momentum for my Facebook page that has continued even until today.

I have since organized other networking events on Facebook pages, including Books I’m Reading on the Purple Umpkin page and What I’m Grateful For on my Facebook page, that were modestly successful.

International Watch Fair on Facebook

POLICE Most Arresting Exhibit at BaselworldYou may recall that I wrote in My Social Media Mission Abroad about attending Baselworld 2011 in Switzerland earlier in the year. The Baselworld Watch and Jewelry Fair was the most marvelous business experience I have ever had, and I dare say for most other people in the trade, as well.

My Baselworld experience is the inspiration for my latest Facebook page event, the 4-Day International Watch Fair, taking place next week on the Gevril Group page. 76 people have already RSVP-ed “I’m Attending” as of this writing, and I wouldn’t be at all  surprised if attendance at this first of its kind event reached several hundred Facebook members.

You can create Facebook page events too but to achieve favorable results, I recommend that you or your client build a solid web presence — on and off Facebook — before giving this approach a try. Your web presence will help to fuel your Facebook page event.

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Comments are welcome. :-)

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Larry BraunerThe Website Promotion Event on my Facebook page celebrating my birthday back in January was a successful networking event that went viral and attracted hundreds. Many people made important new connections during the January networking event.

What I’m Grateful For Networking Event

What I'm Grateful For Networking EventConsequently, I’m launching a series of themed networking events starting with What I’m Grateful For, this coming Wednesday the 13th on my Facebook page. Visit the event page to RSVP.

Books I’m Reading Networking Event

Books I'm Reading Networking EventRegistration is also open for Books I’m Reading, the following Wednesday, October 20th on the new Purple Umpkin Facebook page.

Future Networking Events

Networking Events on FacebookI’m planning additional networking events in this series, not only on my Facebook page and Purple Umpkin, but also on Business Structuring Diva, Proud Of My Mom, Real Estate Events and other Facebook pages.

Future networking events will be listed on the News tab of my Facebook business page and elsewhere.

Feel free to make suggestions for networking events by commenting on this article.

Promoting the Networking Events

The easiest ways to spread the word about these networking events if you care to are:

Join us at upcoming networking events, and if you’re new to my blog, please subscribe.

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.

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