Larry Brauner

Building a social media presence is much more a marathon than a sprint. There’s plenty of content to develop, place and promote, and there are lots of relationships to build.

Running a marathon requires physical endurance and much more mental endurance than most people think.

I ran two marathons, so I speak from personal experience. I’m crossing the 1985 NYC Marathon finish line in the picture below. Months or years of difficult and sometimes painful training lead up to the day of the big race.

Larry Brauner Completes His Second New York City Marathon in November, 1985The social media marathon requires commitment, persistence and lots of patience, the type of mental endurance needed to complete a 26.2 mile race.

When I wrote Social Media One Bite at a Time back in March, I emphasized the importance of motivation and focus.

In the present article, I’m suggesting that you adopt the mindset of a marathoner. Commit to do whatever is necessary to succeed, and pace yourself, so that you don’t injure yourself or get burned out during the process. This principle is behind most great achievements.

I love the way my running coach Bob Glover puts it, “Start off slow and taper down.” Bob’s mantra counters our natural tendency to come “out of the gate” at full speed and keep running — our human egos at work.

How does all this translate into long-term social media success?

Marathoner Mindset

Here are seven ideas to help you develop the mindset of a marathoner:

  1. Make a serious commitment to do whatever is required to attain your social media or web marketing goals. This is an absolute prerequisite.
  2. Find your “Bob Glover.” I had more than one coach on my way to becoming a chess champion and teachers to help me learn cello and Talmud. I have mentors now and plan to have more mentors in the future. Get yourself a mentor. As I now like to say, “The ultimate shortcut is doing it right the first time.”
  3. Don’t wait until the conditions are perfect for launching your campaign. I’ll always remember what I heard Mike Litman say, “You don’t have to get it right. You just have to get it going”.
  4. Join one networking site at a time and take time to master it. Social networking sites can be intimidating at first. Learn a new feature, practice it, and go on to the next.
  5. Start out blogging once a week. It’s hard to begin, especially if, like me, you’re not a professional writer. You can increase your posting frequency later.
  6. Realize that there’s a steep social media learning curve. Do not quit. So many people join Twitter or Facebook or begin blogging and quit shortly thereafter. They expected to sprint a 100-yard* dash, not to run a marathon.
  7. Don’t forget about the “social” in social media. Get to know a lot of people and have a blast!

I invite you to subscribe to this blog and to share your ideas below.

*A unit of length equal to 0.9144 meters, something that even our British friends across the pond can find quaint.

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Larry Brauner

I promised in my recent post on The Law of Belief that you would hear more from me on the subject of changing beliefs. I said that I would discuss replacing disempowering beliefs with empowering ones.

I’m not ready for a broad treatment of the subject. However, after Robin’s touching comment I feel compelled to write something more without delay.

Robin’s words inspired me to pick up and re-read one of my favorite books, The Ultimate Secret to Getting Absolutely Everything You Want, written by Mike Hernacki in 1982.

What is “the ultimate secret”?

Know what you want and be willing to do whatever it takes to accomplish it.

This is called intention. It is tied in with commitment and is one of the critical success factors.

Please, don’t say “duh” or tell me it’s merely a matter of semantics.

Most people have difficulty with either the “know what you want” part or the “be willing to do whatever it takes” part of the principle, and Hernacki’s book addresses this difficulty. The book also explains how the Law of Attraction comes into play.

The Ultimate Secret has been in and out of print a number of times since its publication in 1982. I suggest you buy it now while it’s available. Over the years I have repeatedly bought and given away copies of this book to my friends. I read it myself over and over again and grow from it each time I do so.

In connection with Robin’s remarks, I want to focus on the “willing” part of the formula.

Mick Hernacki says that we must have a sense or a belief from the outset that we will be able to handle anything that comes our way — “whatever it takes”. All accomplishment stems from this particular form of belief even if we’re not consciously aware of it.

Here’s the good news as I see it.

We don’t have to line up all our beliefs like ducks in a row to be successful. the only belief we need to succeed at something is the belief that we can handle whatever challenge that might arise with respect to that one objective. One empowering belief can bring enormous success even if our overall belief system is far from perfect in other respects.

When I prepared to run the New York City Marathon in 1984 and 1985, I knew precisely what I wanted — to complete the marathon.

I assure you that I didn’t have my act together at all. However, I did have confidence that I’d be able to overcome all obstacles — discouragement from friends, athletic injuries, rain, snow, cold weather, hot weather, lack of sleep, and whatever would come my way.

I did just that.

I even dealt with severe leg cramps both years towards the end of the race.

What a wonderful accomplishment this was! I even have a picture from 1985 which I may very well scan some day and post online for my readers to gawk at.

So my advice to you is to know what you want. Be passionate about it. Be open-minded too. And believe that you will handle whatever challenges lie in your path. Your eventual success is assured.

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