Larry BraunerThe beta test of my new Ning business networking site has uncovered a troublesome glitch in the Ning sign- up system that makes it more difficult for new members to join.

A new member trying to sign up gets a Ning error message rejecting the inputted password, even though the person has never even registered for the new site!

What’s happening is that Ning recognizes the user’s email from when that person joined another Ning site at a time in the past, and now Ning expects the same password previously associated with that email.

When new members can’t remember their old passwords, trouble begins, because every attempt to reset it will be unsuccessful. Registration hasn’t been completed, therefore the new site will be unable to reset the password. Catch-22!

How to Deal with the Ning Problem

Here are four ways to deal with the Ning glitch:

  1. Try very hard to remember or figure out your old password. You’ll be able to change it later.
  2. Try to register with an email address you’ve never ever used before on Ning.
  3. Reset your password at the Ning site. After resetting your password, ignore Ning’s invitation to set up a new site, and go directly to register for the site where you encountered the problem. Reset Your Ning Password ACCEPTED SOLUTION
  4. Wait who knows how long for Ning to fix the problem.

My new business networking site is Small Business Networking, serving entrepreneurs and small businesses worldwide. You don’t need to have a business to join. You can join for getting business ideas, searching for a new job or whatever else might make sense.

See you there, Ning permitting. :-P

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Larry BraunerMy new free open business networking site, containing both offline-online and educational components, has opened using the Ning social and business networking platform. This networking site serves entrepreneurs and small businesses worldwide.

Business NetworkingA unique aspect of this business site is that they’ll help connect offline networking groups, facilitating communication among group members and attracting new group members online.

You do not need a business to join.

Business Networking Site

This is the new business networking site with its .Co domain name. Click on the links to join:

Small Business Networking - http://www.SmallBusinessNetwork.Co

Group owners will be site ambassadors and promote their groups and hopefully conduct business with complete transparency and integrity.

You too can help spread the word about these new business networking sites, if you like. ;-)

Most Popular Social and Business Networking Sites

Also, I’m now frequently updating my blog post on the Most Popular Social and Business Networking Sites that has already been accessed more than 8,000 times since July 2009. If you have any suggestions for that article, please comment there.

If you own a social or business networking site and would like to sponsor that blog post, you can contact me directly.

I recommend that you subscribe to Online Social Networking and “Like” me on Facebook, so that we can stay connected. Comments are welcome, as well. :-)

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Larry BraunerNing sites aren’t disappearing. Granted, many Ning sites will close when the new Ning plans and pricing go into effect on July 20. However, many other Ning sites will remain open. Roughly 15,000 Ning network creators have already demonstrated their interest by joining the new Ning Creators social network.

If your favorite Ning sites survive, continue to use them without hesitation. Chances are these Ning sites will offer greater functionality than they did in the past.

Ning Social NetworkIf, on the other hand, you’re a network creator seeking Ning alternatives, many alternative to Ning sites  exist. I intend to examine a variety of Ning alternatives over the weeks and months to come.

Facebook Groups as Alternatives to Ning Sites

FacebookLast week I launched Fabulous Baby Boomers, a new Facebook group. I considered starting it on Ning or another social network hosting platform, but I chose to start my group on Facebook for four principal reasons:

  1. I wanted to test how well Facebook groups, a free alternative to Ning sites, might help me achieve my networking objectives.
  2. I believed that it would be easier to promote group membership and for that membership to spread virally on Facebook than elsewhere, since Facebook is the most active social web site.
  3. A Facebook group keeps my options open, since it doesn’t preclude the possibility of building a network on another social platform in the future. Rather, a Facebook group could help drive people to a new site.
  4. Growing Facebook groups could support other projects I have going or will initiate in the future on the Facebook social networking site.

Of course there are trade-offs, such as:

  • no subgroups within a Facebook group
  • no blogs as on Ning sites
  • very limited opportunities for Facebook group customization
  • you haven’t used Facebook much in the past, so you’ll have a learning curve and will need to develop influence on that site

Here are some important features of Facebook groups. You can:

  • broadcast newsletters directly to your members’ inboxes provided you don’t have 5,000 members or more, so limit your membership size if this feature is important to you
  • use “Invite People to Join” with discretion and encourage your members to do the same in order to bring new members into the group
  • create group events to liven things up, promote an event, build your brand or increase membership
  • use the discussion tab as you would use a forum

You can’t choose a vanity name for a Facebook group like you can for a Facebook profile or a Facebook page. I suggest that you buy a domain name and forward it to your Facebook group. I purchased the domain FabulousBabyBoomers.com for my Facebook group. If you know any Baby Boomers, please tell them about this group.

Optimize Your Web PresenceI’m also launching a new blog site in a few days, Optimize Your Web Presence. The site is already up, and I hope you’ll stop by and check in.

If you have or will have a Facebook group, tell us about it in a comment below. You can also share whatever else you have on your mind. ;-)

Whether you prefer Facebook groups or Ning sites, I wish you complete success!

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Larry BraunerYesterday, May 4, 2010, was a very sad day for social media and Web 2.0. We all suffered a tremendous loss.  Yesterday was the day that Ning died.

No, Ning, the company, did not die; Ning, the company, is still very much alive, and many Ning social networking sites are alive as well, looking forward to upcoming Ning changes this July.

However, yesterday, Ning, the concept, was laid to rest.

A preliminary autopsy all but ruled out foul play. It suggested instead that perhaps too much user abuse and too little user engagement aggravated the Ning concept and hastened its sad demise.

Ning Social Networking SitesThe Ning concept was beautiful and elegant, a network of social networks.

Not only were contributions of social network end users Web 2.0 content, the individual social networks themselves were Web 2.0 content within the Ning meta social network.

The Ning concept leaves behind thousands of Ning social network creators seeking new homes. Many homes are ready to take them in but cannot accommodate them to the extent that Ning and the late Ning concept had accommodated them in the past.

Nevertheless, bereaved Ning social network creators who loved the Ning concept maintain hope for the future.

Ning concept, 2007-2010, rest in peace. :-(

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Larry BraunerA commodity is any product or service for which there is demand, but for which there is no perceived qualitative difference between that which you offer and that which your competitors offer.

Its market price is determined solely by supply and demand.

With commodities, e.g., electronics or metals, consumers are as likely to buy from your competitors as they are to buy from you and will choose randomly among the lowest priced offerings available to them.

What is Commoditization?

Commoditization or commodifying is the transformation of a product or service into a commodity by external influences such as a commodities exchange or the growing virtual marketplace on the Internet.

Haven’t you yourself ever compared offerings for a product on the web and purchased the one with the lowest price? You used to shop for this product at a neighborhood merchant, but now you tend to shop around for it online.

Commoditization prevents a product or service from standing out and places  downward pressure on its price.

Commoditization in Real Estate

While real estate itself is far from being a commodity, the agents who sell real estate, especially residential real estate, are losing their competitive differentiation in the market.

I attended REMarTech in New York City this past week. The conference was marvelously organized and presented by Ryan Slack and Green Pearl Events. If you’re in real estate, you ought to join the Green Pearl social network on Ning.

Real Estate MarketingI met lots of interesting people at REMarTech and learned some important facts about real estate sales and marketing, as well.

I learned that real estate brokers and agents are no longer the main sources of information about real estate properties and property listings. Buyers readily obtain detailed property information and listings using online services like Zillow, Trulia and StreetEasy, each represented at the REMarTech event.

As a result, the real estate broker listing a particular property is more likely now than in the past to end up splitting the commission for the sale of that property with a competitor.

How Social Media Helps Real Estate Agents

A recurring theme at REMarTech was that blogging, social networking sites, and mobile apps help real estate agents convey to potential buyers and sellers the agent’s depth of knowledge and active involvement in the neighborhood he or she represents.

A number of real estate agents use foursquare to check in and take a stand in their respective neighborhoods.

One speaker reported being the mayor of all the buildings he represents. If you wanted to sell your apartment, wouldn’t you think that perhaps the mayor of your building would be the best person to sell it?

REMarTech Takeaways

I can report to you that leaders of major real estate companies, such as Fred Peters of Warburg Realty, Diane Ramirez of Halstead Property and Jacky Teplitzky of Prudential Douglas Elliman, have already adopted social media within their organizations.

A typical real estate broker or agent has limited social media know-how but wants to acquire the knowledge and skills needed to succeed.

Fortunately, Green Pearl Events, organizer of REMarTech, is eager to help early adopters to adapt — and so is, of course, yours truly. ;-)

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Larry BraunerThis is not the first Ning Social Network Controversy and probably not the last one either.

In Ning’s Bubble Bursts: No More Free Networks, Cuts 40% Of Staff on TechCrunch, Jason Rosenthal, the new CEO of Ning, revealed that his company will let go of staff and discontinue hosting free social networking sites –  both in an attempt to bolster Ning’s bottom line.

Ning Social NetworkIn an update on Ning Creators, Mr. Rosenthal wrote that Ning will cater to users of its premium services who “represent over 75% of our traffic,” and that he would announce the details of the changes on May 4.

To address the mounting concerns of Ning’s free site creators, he also wrote,  “We recognize that there are many active Ning Networks for teachers, small non-profits, and individuals, and it’s our goal to have a set of product and pricing options that will make sense for all of them.”

My Take on Ning

I personally have been unhappy and hurt by many changes to the Ning social network in the past half-year or so. Nevertheless, I want to make it clear that I completely support whatever Ning decides to do with its business.

After all, Ning exists to generate a profit and return on investment. If Ning believes that changes — no matter how radical they may be — are required to improve its service and increase its likelihood of success, Ning must effect those changes.

Many Ning social networking sites will close down rather than upgrade. I’ll be sorry to see some of them go.  However, there will inevitably be more broken links than broken hearts, since most free sites with active members will upgrade and pay.

I’ll close some of my own Ning networks that are providing little benefit and open other Ning sites.

Alternatives to Ning

A few good free alternatives exist for Ning site creators who prefer not to upgrade:

  • SocialGo - Says on their website that their free social networking sites are “free forever.” It will take effort to get your network started again, but this looks like the best choice as of now.
  • Facebook - A Facebook group isn’t a bad alternative. You’ll need to change your networking paradigm, but in the end, you may be able to attract far more members from within Facebook.
  • LinkedIn - If your network is business oriented, a group on LinkedIn could make sense too.
  • Ning - Start a group within a premium Ning social network. You already understand the Ning platform. If you can find the right home for your group, it will benefit both you and the creator of that Ning site, a win-win situation for both of you.

Let’s all wait until after May 4 to decide upon a course of action.

Have any thoughts about Ning or a good alternative to Ning you’d like to share? Please leave a comment below.

In any case, please subscribe to my blog and join my Facebook page. :-)

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Larry BraunerI’ve written about list building extensively in connection with social media.

It’s time to revisit social media list building once again. In this article, however, I focus more on where to build lists than how to build them. In other words, I focus on social media list building destinations.

A few remarks are in order before I address the where-to of list building.

Importance of List Building

In List Building Using Twitter, I discuss the importance of list building in marketing. List building is equally important in PR, CRM and other types of communication.

Reach is the quantity of people your message reaches, while frequency is the average number of times each person is reached.

Frequency builds trust and drives your message home. Advertising without frequency is rarely effective. Marketers rely on list building to repeatedly reach their audience and achieve their target frequency levels.

New List Building Paradigm

List Building DestinationsIn List Building Paradigm Shift, I discard the stereotype of list building as “a well-written lead capture page linked by a web form to an auto- responder” and redefine it as the process of acquiring and nurturing followers.

More precisely:

List building is the process of subscribing members of your target audience, in order to engage and nurture them and brand yourself and that which you represent.

This definition leaves plenty of room for creativity and customization of the list building process, yet it defines our objectives: engaging, nurturing and branding. Prescribing our objectives enables you to gauge the relative merits of each list building venue at your disposal.

List Building Destinations

These are my five favorite venues for list building. They are just as useful to owners of static websites as they are to bloggers.

I use all of them and let people choose for themselves which they prefer.

  1. Autoresponders - Reports of the death of email have been greatly exaggerated. Everybody receives email and knows how email works. Every website should provide email subscription. Emails sent to opt-in subscribers will have an open rate of about 30% and a click through rate of approximately 10%, which is excellent. The downside of email subscription in general is anonymity, lack of interactivity and changes of address. I use an autoresponder service to maintain my database and deliver my email. My service has a high delivery rate, many important features, good customer service, and it integrates with Google’s FeedBurner RSS if you have a blog.
  2. Ning Social Networks - You can connect with members of a Ning network, interact with them and broadcast messages to them as the site creator, as an administrator, as a group creator and as a friend. They all work. However, only as the site creator do you actually own their data. My primary Ning site is Small Business Network. Subscription through Ning can be powerful, but it takes much more work to join a Ning site than to opt into an email list. A big problem with Ning is that if somebody joins more than one site or group of yours, they can receive duplicate mail from you. If you’re already established on Ning, incorporate it in your list building strategy. If not, to Ning or not to Ning will not be an easy question to answer.
  3. Facebook - A Facebook fan page widget lets Facebook members register for your page with one click. Based on my experience, response to posts runs at around 5%, about half the rate of email, which is good. The quality of traffic is superb with high average time spent on site. Your posts on Facebook can promote interaction and draw comments themselves from the members of your page, which helps you brand yourself. The potential also exists with Facebook pages to benefit from viral effects.
  4. Twitter - Posts on Twitter, or tweets as they’re called, can easily be retweeted and spread virally throughout the site. In a future post, I might list the reasons why, not withstanding the viral effect, I like Twitter much less than I like Facebook for list building. Nevertheless, I’m very happy to make Twitter subscription available, and I love all the traffic it brings me. (I’m @larrybrauner.)
  5. Google Friend Connect - This is Google’s attempt to add a social element to every website.  I doubt that it’s very successful from a social perspective, but it’s from Google, so I’m in. If Google uses or will use GFC membership to assess the relevance of websites, I’m covered. One nice feature of GFC is its newsletters. Make sure you enable them and use them to email your GFC subscribers.

I also use RSS subscription for my blog, but it doesn’t support interaction, and I believe that the response rate from RSS is very low.

If you’re not yet a subscriber, please choose a destination and subscribe.

Your comments about list building or social media list building destinations are welcome. :-)

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Larry BraunerIn 8 Simple Ways to Penetrate Social Media Clutter, I recommended  that you leverage multiple traffic sources. In Looking for Traffic in All the Wrong Places, I gave you a partial list of the places I look to get more website traffic.

Based upon Google Analytics data pertaining to my recent blog visits, bounce rates and average time on site, I present my top 10 blog traffic sources along with some notes on each:

  1. Search engines such as Google, Yahoo! and Bing - They account for 35% of my traffic. When my blog was new, I didn’t get any search engine traffic at all. Now, however, I get 5,000 visits from searches per month — including business people seeking precisely the types of services I offer. The credit goes to search engine optimization and to a growing reservoir of content.
  2. Entrecard, a traffic exchange for bloggers - Admittedly, Entrecard provides me with lots of worthless traffic. Fortunately, however, the site provides me with some great traffic too and an opportunity to build key relationships with other bloggers. One of my favorites at Entrecard is Gera from Uruguay, owner of the Sweets Foods blog. He and I are now also connected by email, Facebook and Twitter. As with all other traffic sources, to benefit from Entrecard you’ll need to make a long-term commitment to developing it.
  3. Twitter - I’ve written at length about Twitter. Read Twitter Stats Defy Measurement. I’m happy to have started with Twitter in 2008 when Twitter’s rules didn’t get in the way of building a large following. Today, different tactics are necessary to connect with your target audience. Start by encouraging your website visitors and friends on social networking sites to follow you on Twitter. Then gradually introduce new Twitter tools into your mix. My favorite tool, Tweet Adder, which I use daily, is worth the small investment.
  4. Facebook - I turned my attention to Facebook in June 2009 and experimented with the NetworkedBlogs application, which may have introduced new readers to my blog, but proved to be a poor source of ongoing traffic. On the other hand, profiles, fan pages and events showed themselves to be excellent traffic sources. It seems to me, so far, that Facebook fan pages are very effective as a form of web site subscription.
  5. Ning social network - I’m sorry to report that Ning has morphed into a host of unrelated niche sites. If you have your own Ning site, or a group or lots of friends on someone else’s Ning site, you can use that site to move traffic. As with Twitter, getting started with Ning is harder than it used to be, and the marketing benefits are fewer. I belong to many Ning sites and have several of my own. My primary Ning site is Small Business Network.
  6. Business Exchange - Discovered this social bookmarking site recently and wrote about it in 12 Tips for Using Business Week’s Social Bookmarking Site. I’m hoping that Business Exchange will help me generate a lot of high quality traffic in the year to come.
  7. Blog Catalog - If you have a blog and decide to use BlogCatalog, start your own group there; make many friends on the site and invite them to join your group. Those who join are interested in you and your group’s theme.
  8. StumbleUpon - Planning to learn much more about StumbleUpon and use it much more this year. I’ll keep you posted.
  9. LinkedIn - While well connected on LinkedIn, I’m not using it much at present. Most of my LinkedIn traffic is coming as a result of the Twitter LinkedIn integration.
  10. Ryze - Here I first encountered online social networking back in 2003. I  find Ryze very underwhelming in 2010. The traffic I get from Ryze comes from posting in groups, which are really forums.

I believe that Blogger is sending me websitetraffic because of Google Friend Connect. Also, I heard a rumor that Yahoo! is dumping MyBlogLog. Will let you know about both of them.

You made it all the way down here. Why not scroll down a drop more and leave a comment? ;-)

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Larry Brauner

A shorter article than the past one.

Privacy and spam concerns continue to induce Facebook and Ning to make changes that hurt marketers. Facebook, for example, will end network affiliations, while Ning has already disabled the sharing of any content across participating sites.

Good-Bye Facebook Networks

Facebook members now use school, city of company network affiliations to control access to their personal content.

Since network affiliation is less relevant than it had been at the network’s conception, and since  the display of network affiliation can jeopardize members’ privacy and security, Facebook is replacing affiliation-based permissions with a friendship-based alternative.

This solution better protects Facebook members. :-)

However, it also takes away an important targeting mechanism from honest business users wishing to find people in the regions where they operate. :-(

Thanks Ning for Duplicate Messages

If you and I are friends at several Ning sites, I probably send you duplicate messages. Since I can no longer share content across sites, I send the same information from several sites, and you receive that information multiple times. I try to minimize duplication but haven’t yet eliminated it.

Ning has made it less convenient for spammers. :-)

However, if a spammer is motivated enough, you’ll now receive their spam several times instead of once. :-(

Good-News Bad-News

The good news is that social networking sites will continue their efforts to safeguard the privacy and security of members and to create an enjoyable networking experience… great when we have on our networking hats.

The bad news is that more safeguards can mean more limited access to members, and when we have on our marketing hats… not so great!

What are your thoughts on this hot topic?

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Larry Brauner
We learn nearly every day of developments in the social media world which have the potential for far reaching impact.

Take for example the recent integration of LinkedIn with Twitter. You can now tweet your LinkedIn status to your Twitter followers and automatically post your tweets to your LinkedIn status.

It is easy to see that this Twitter-LinkedIn partnership has many practical implications. Based on my research, these are my top 10 takeaways from the new Twitter-LinkedIn hookup:

  1. Microblogging has gone mainstream. Facebook has its own microblogging platform, and Twitter tweets can now show up on MySpace, LinkedIn and lots of other places on the web.
  2. Twitter is the de facto king (queen?) of microblogging.
  3. Twitter is a medium for real business conversation. You can still tweet about  breakfast, diapers or the light turning green. Small talk and chit-chat are the norm on Twitter. However, increasingly, people and companies are branding themselves and exchanging ideas on Twitter, 140 characters or one link at a time.
  4. The Twitter-LinkedIn integration helps LinkedIn by adding new life and meaning to its neglected status-update function and by adding much more dynamic content to the site as a whole. As a result, LinkedIn can be more competitive. Hopefully Ning will take notice and react!
  5. The Twitter-LinkedIn integration helps Twitter by attracting new professional users from LinkedIn who were previously too skeptical to join.
  6. The Twitter-LinkedIn integration enables members of both Twitter and LinkedIn to cross-post with ease, providing users with greater social marketing leverage.
  7. LinkedIn can help to reduce an enormous amount of content, functioning almost as would a Twitter list containing only members of your LinkedIn network.
  8. The hashtags #in and #li allow for selective cross-posting from Twitter to LinkedIn. This wasn’t possible when cross-posting with Ping.fm.
  9. The use of hashtags to selectively cross-post from Twitter to LinkedIn suggests the possibility of using hashtags similarly with other apps.
  10. Aggregation and syndication (using the semantic web or tools like Ping.fm and FriendFeed) have been touted as the next major trend in social media. However, the integration of Twitter and LinkedIn, although still at an early stage,  demonstrates that collaboration too (when achievable) has much to offer. I suppose that the absence of conflict between Twitter’s business model (whatever that is) and the ad-based models of competitors helps to create a favorable climate for collaboration.

What are your thoughts on the Twitter-LinkedIn integration, and what are some of your takeaways?

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