Larry Brauner

Mainstream radio stations such as WCBS Radio 880 and WQXR, the radio station of the New York Times, now air spots for money making schemes. I have heard them myself while driving down to my office.

This is a fairly new phenomenon.

Home businesses and money making schemes are very much more prevalent today than when I joined Excel Communications as a representative back in March 1997.

Why do I think?

For sure there is wider access to information today through the Internet than there was a decade ago.

There is also increased economic pressure due to offshoring, mergers, acquisitions and downsizing. More and more people turn to the Internet, often out of desperation, hoping to solve their financial problems.

I am bombarded by phone and mail solicitations for anything from illegal chain letters to gifting programs to legitimate direct sales opportunities.

This is not at all new.

What is new is that so-called “mainstream” media are looking to make a quick buck or two carrying some very questionable advertising.

I recall a time when these media wouldn’t accept ads from home businesses, even legitimate ones. They were unwilling to expose themselves to complaints and criticism.

Times however have changed. A decline in ad revenue has apparently led radio stations and other mass media to relax their standards and accept almost anything, even possible scams and rip-offs.

Here’s my advice to you:

  • Don’t believe any money making ads you hear on the radio.
  • Throw away the home biz junk mail you receive in your mail box.
  • Delete all spam from your e-mail or online social networking inboxes.

Don’t get ripped off. Only accept business advice from people you know, like and trust.

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Larry Brauner

This is my first post to address alternative careers

Many people who entered the workplace 10, 20, or more years ago are reconsidering their career choices.

In some cases, the decision to seek a new occupation is motivated by the desire for a change. In other instances, external factors are forcing people who enjoy their work to turn to alternative occupations.

Case in point: The information technology profession has been greatly affected by offshore outsourcing which – despite generating a fraction of the media coverage it received several years ago – continues to be used by companies as a cost control measure … and at a rate that is only increasing.

Thousands of computer professionals affected by offshoring have already switched to teaching, nursing and other occupations they believe will protect them from the practice. And those who remain in the IT field continue to be concerned about offshoring’s potential impact on the security of their jobs.

However, to the extent that computer professionals feel threatened by offshoring – or have already made 180-degree career changes – it may reflect their lack of information about the importance of computer knowledge in occupations that are not on the traditional IT career path.

A new book, Debugging Your Information Technology Career, addresses this lack of information. The author, Janice Weinberg, a friend for more than 20 years, is a Connecticut career consultant who was formerly a computer professional at IBM and GE.

If you know a computer professional – or someone who is considering becoming one – you may want to tell them about this book, which I believe they’ll find both enlightening and encouraging.

More information about Debugging Your Information Technology Career is available at Janice’s Career Solutions website.

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