In other words, bloggers are experiencing burn-out, because they have difficulty justifying the investment of time and energy in their personal blogs.
Perhaps you’ve heard this story too. In any case, I’m asking, what will you do with this information? Will it will be a justification for quitting blogging? Will it be an excuse for not starting? I’ll share with you my perspective.
How Often Must You Blog?
Many believe that you must blog daily to grow an audience. I do not. While blogging daily might be optimal, less frequent but consistent blogging can lead to success. My personal strategy is to post here at least once per week, usually Sunday evening. I post a second time if a need arises. Applying the 80/20 rule, I’ve achieved a substantial result from ongoing moderate effort.
Craft a blogging plan based on your own situation and objectives. Blogging isn’t one size fits all.
Can Less Competition for Blog Readers Hurt?
Suppose that personal blogs really are waning. Why should you become just another statistic? Less competition for readers’ eyeballs will help, not hurt. Some people want to quit blogging or not start, but you and I don’t have to follow their lead. People who blog intelligently will thrive. I prefer to be one of those people. How about you?
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Blogging and Personal Branding
Personal blogs and business blogs often factor into the marketing mix of both large and small businesses.
Blogging is interactive and enables direct communication with the customer or end user, a subtle form of business networking.
Blogging as a form of networking is not as direct as attending a meeting of a chamber of commerce or a small business association — nor does it replace online social networking at social networking sites. However, it builds credibility while refining and reinforcing the blogger’s personal or corporate brand image.
Search Engine Optimization
As I stated in Top Reasons Why I Blog, “Blogging endears me to the search engines.”
Search engines love to deliver fresh content to their clientele, and that’s what blogs are all about. Each blog post creates new content for search engines such as Google to sink their teeth into.
Search engines send visitors. Some of those visitors become readers and bond with the blogger and his or her company or cause.
Make Money Blogging
This bond presents opportunities.
For example, when bloggers are looking directly to monetize their blogs, as is very often the case in the world of blogs, their readers are often redirected to another site or to a sales page to purchase an endorsed product or service.
This transition is easy once a trusting relationship has been created between blogger and reader.
To learn how to make money blogging, my previous post, Blogs and Blogging for Fun and Profit, is a good place to start.
We’ll continue to explore the relationship between blogging and search engine marketing.
Be sure to visit the Blog Marketing and SEO Training page.