Larry Brauner

I’m taking a couple of days off from work, and I’m leaving you with the following thought:

A website is not necessarily an Internet presence.

Some websites are no more than online business cards. They display the owner’s contact information along with some eye catching graphics, but provide little or no information about the business or organization.

I admit that such a site is not very common, but they do exist.

Here’s one that actually belongs to a web designer who is selling “Engine Optimized Web Solutions”:

http://marriedtotheweb.com

Pretty amazing isn’t it?

Seeing is believing!

If there is information, but it’s contained in a flash presentation, then from a search engine’s point of view the site is devoid of content. Search engines are unable to decipher flash or pictures.

When pictures are part of a website, it’s important to tell the search engine what the picture is by using an “alt” description atrribute in the HTML “img” tag. Then the picture adds search value to the site. Also, if for some reason the picture doesn’t load, the description will appear instead.

If there is a lot of good information on the site, but there’s no way to capture a visitor’s contact details, or there isn’t an effective search engine optimization strategy, then the website is merely an Internet-based brochure.

Mosts websites are online brochures and no more. They lack an effective lead capture mechanism, or they lack an effective keyword strategy, or all too often they lack both.

Blogs are naturally full of rich content. Add to the mix a choice of subscription methods for lead capture and good keyword research, and you have the makings of a blog marketing strategy.

In my Blog Marketing and SEO Training series, I hope to provide you with lots of creative input as you develop your online presence.

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Also, visit my About, Services, Media Buzz and Connect pages to learn about me and my social media and web marketing services.

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Larry Brauner

Or is it?

Your plate is very full. Don’t get me wrong. I understand. I really do.

You wonder how you could possibly fit blogging into your hectic schedule. You also wonder whether you have the wherewithal to adequately research and write articles week after week, something that you believe good bloggers ought to do.

Before addressing these issues, let’s take a step back and discuss a scenario that you’re familiar with if you engage in business networking at your local small business association, chamber of commerce or business networking group.

Business Networking Model

At a business networking meeting, you meet several people you feel you’d like to get to know.

Business Networking MeetingYou exchange business cards, and being a sharp networker, you resolve to get in touch with these new contacts as quickly as possible once you return to your office. You know very well that if you want to get something going, you’ll have to be the one to take the first step.

Unfortunately most people simply won’t follow up. They’ll hope that you’ll be sufficiently impressed with them and their business card, brochure or website to pick up the phone and call them to get the ball rolling.

You’re not as impressed as they would like, but you do understand business networking and human nature, so you take the initiative and give them a ring.

Your phone converation goes well. You ask enough questions to build rapport and to identify at least one business problem they have for which you should be able to provide a solution.

You sense that it’s too early in the relationship to try and sell them your idea. Instead you’ll maintain contact with them to build mutual trust and respect in accordance with the First Law of building relationships: Nobody cares what you say until they know that you care.

At this point what do the textbooks tell you to do?

They say that you should call periodically and look for newspaper and magazine clippings to send — along with a personal note of course.

Suppose that you have a hundred good contacts, and suppose also that you want to mail and speak to each one about every two months. That’s about eleven calls and the same number of news clippings per week or about two of each per day.

Even if you’re a sociable person, that’s going to be a hard schedule to stick with over a long period of time. You would have to be a master networker to make such a scheme work for you.

Blog Marketing to the Rescue

Fortunately blog marketing comes to your aid.

You invite your contacts to visit your blog, and ask permission to register them as a subscriber.

If they accept, you’ll be able to keep them in the loop with a reasonable amount of effort. Even if you write only one blog post per week, they’ll still hear from you every week. They have the option to comment on your articles and start a conversation within your blog’s community.

They can get to know you really well, and this will help as much or more than sending them clippings every couple of months. They may even give you cues to let you know when they’re ready to do business. You’ll be able to pick up the phone and tell them your idea, and they’ll be favorably pre-disposed to accept it.

All this is wonderful, but there’s even more.

Put Your SEO Training to Work

Many people will find you through the search engines if you’ve done good keyword research, and if you’ve paid enough attention to ongoing search engine optimization.

Make it easy for your visitors to subscribe, and those who like you will.

The search engines will be working on your behalf even when you’re sleeping or on vacation. They work 365/7 and never complain.

Save Time and Effort

If you are very busy, or you’re not sure how to research and write articles, you can rely on the tried and true clipping method. However, you’ll clip online articles instead of newspapaper or magazine stories.

You’ll frame these online articles for your readers in your post, just as you would have done using a short personal note accompanying newspaper clip. You’ll also provide a link to the site where they can read the entire story.

This approach saves you time and effort, and you can still write original content for your blog as frequently as you wish.

In Conclusion

Add to this rationale the Top Reasons Why I Blog, an earlier post, and your decision “to blog, or not to blog” will most likely be affirmative.

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Also, visit my About, Services, Media Buzz and Connect pages to learn about me and my social media and web marketing services.

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Larry Brauner

Surging Ahead in the Search Engines

Extensive keyword research and long-term persistence are starting to pay off in a very big way.

Last month, in Blogging and Search Engine Marketing, I patted myself on the back for my SEO progress during my first six months publishing this blog.

Blog Marketing and SEO TrainingI didn’t at all expect that in May I would receive more visitors from search engines than in all previous months since my introduction to the world of blogs.

These visits were above and beyond the 2,000+ visits that I received from my subscriber lists and from online social networking at Entrecard, MyBlogLog and social networking sites.

Furthermore, slightly more than 30% of those search engine visitors stayed on my site long enough to read something.

Of the 787 search engine visits to my blog in May, 239 “stuck”.

Why so much growth in one month?

My keyword research helped me choose search terms that were ambitious yet realistic. And my persistence helped me to establish PageRank and credibility with Google and the other search engines.

I continue to add lots of content to my blog and bookmark all my content on major social media sites.

Do you think I might top 1,000 visitors from SEO in June?

SEO Training

The good news is that what I’m doing here with search engine optimization is duplicable, and I hope to empower you through our Blog Marketing and SEO Training series to develop a massive web presence and achieve great success in your particular niche.

Whether you’re starting a small business, growing an established business, or building a network marketing business, I can’t think of a better way to increase website traffic.

Are you ready to receive thousands of search engine visitors to your site?

Don’t miss any posts. Register, it’s easy, or subscribe to my RSS feed! You can also subscribe by e-mail using the form at the top of the home page sidebar.

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Larry Brauner

Blogging and Personal Branding

Personal blogs and business blogs often factor into the marketing mix of both large and small businesses.

Blogging is interactive and enables direct communication with the customer or end user, a subtle form of business networking.

Blogging as a form of networking is not as direct as attending a meeting of a chamber of commerce or a small business association — nor does it replace online social networking at social networking sites. However, it builds credibility while refining and reinforcing the blogger’s personal or corporate brand image.

Search Engine Optimization

As I stated in Top Reasons Why I Blog, “Blogging endears me to the search engines.”

Search engines love to deliver fresh content to their clientele, and that’s what blogs are all about. Each blog post creates new content for search engines such as Google to sink their teeth into.

Search engines send visitors. Some of those visitors become readers and bond with the blogger and his or her company or cause.

Make Money Blogging

This bond presents opportunities.

For example, when bloggers are looking directly to monetize their blogs, as is very often the case in the world of blogs, their readers are often redirected to another site or to a sales page to purchase an endorsed product or service.

This transition is easy once a trusting relationship has been created between blogger and reader.

To learn how to make money blogging, my previous post, Blogs and Blogging for Fun and Profit, is a good place to start.

We’ll continue to explore the relationship between blogging and search engine marketing.

Be sure to visit the Blog Marketing and SEO Training page.

Don’t miss any posts. Register, it’s easy, or subscribe to my RSS feed!

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Larry Brauner

My First Effort

I launched my Online Social Networking blog on November 6, 2007 with my first post, Here We Are.

I was a blogging and search engine optimization newbie.

You might remember my earlier post, “You don’t have to get it right. You just have to get it going!” I made a plan and got started.

My strategy was to attract readers at social networking sites such as MySpace and Yuwie, and at the same time build a strong presence in the search engines.

I chose to write about social networking because of the large amount of experience I had with online social networking and social networking sites, and I selected the name of this blog and its principal keywords accordingly.

My blog took form over a period of several months with a few false starts and reversals. I kept writing week after week and networking and strategizing while waiting for my search engine marketing to kick in.

I joined MyBloglog and Entrecard to connect with other bloggers and entice them to visit my site. At Entrecard I made new friends.

Marcus HochstadtOne, a gentleman named Marcus Hochstadt, has helped me enormously. Not only has Marcus given me lots of encouragement, but through a contest he organized and ran on his Internet Business Guide blog, he also helped me gain more than fifty good inbound links to my blog. This helped my Google Page Rank.

Moving Up in Google

Page rank is Google’s measure of a site’s authority. It’s a major factor in Google’s determination of a site’s position in search results.

Having your site shown by Google and other search engines on page one of the results when people search for your targeted keywords is highly desirable and is the primary goal of search engine optimization.

As my credibility increased, and my page rank went from zero to one and from one to two I moved up in the search engine results and saw large increments in the number of visitors Google was sending my way each day.

I started tracking my blog’s traffic late January using Google Analytics. At that time Google was already providing me with a couple of visitors per day. The following chart shows how my results improved over time. Click on the chart to view a larger much larger version.

Search Engine Visitors 

On a good day now I receive about 30 visitors. This will continue to grow over time, and I’ll keep you posted.

You Can Do It Too

I’m teaching a free course on blogging, search engine optimization and social media marketing. You’ll learn all the techniques I’ve discovered and how you can apply them yourself.

A wide range of social media marketing training courses is available at My Private Classroom for Marketers.

Subscribe to my newsletter at my free social media training site.

If you’re interesed in harnessing the synergy of blogging, social networking sites and search engine optimization, visit my Blog Marketing and SEO Training.

Don’t miss any posts. Register, it’s easy, or subscribe to my RSS feed!

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Larry Brauner

Search engines love content. Pages that update their content often tend to be more popular with the search engines and more frequently visited than those that do not.

Social Networking Sites are filled with rich ever-changing content. That attracts search engines, which in turn attracts marketers. More and more marketers are turning to social networking both to connect with users and to get free traffic. Traffic comes from within the community and, thanks to the search engines, from without as well.

Search engines are another factor that’s driving the social networking industry.

Don’t miss any posts. Register, it’s easy, or subscribe to my RSS feed!

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