Mar
17
Don’t Make This Mistake
Filed Under Networking and Marketing Strategy, Search Engines, blogging | 1 Comment

Since I submitted my last post listing the Top Reasons Why I Blog I had an important exchange with a gentleman who I will help with his blogging.
He said that he wanted to write a blog for self-branding, and that he didn’t really care much about keywords.
I told him that he’d be better off to define his keyword niche and build on it, so that he could earn his rightful place in the search engines. Why shouldn’t he grow his personal brand and his search equity at the same time?
When I set up this blog last November my goals were fuzzy. I made frequent title and meta tag changes. This hurt my credibility with the search engines and delayed my progress. I believe that had I not done so, my page rank would now be 2 or 3 instead of 1, and I would be further along in my marketing.
Keyword research is very important. I’m acquiring a keyword tool that will help me make more informed and decisive keyword decisions.
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Mar
12
Top Reasons Why I Blog
Filed Under Favorite Posts, Networking and Marketing Strategy, Personal Development and Success, Search Engines, blogging | 16 Comments

We all like lists.
Now that I’m blogging for a few months, it’s time to list my top reasons why I blog.
If you blog, feel free to share your top reasons for blogging. If you don’t, perhaps my list will motivate you to start.
So here we go. These are the top reasons why I blog:
- I value a web presence, and blogging is the cornerstone of my web presence.
- It was easy to get started.
- Blogging organizes my ideas.
- It helps me communicate and to disseminate my ideas in posts sucha as Critical Success Factors.
- It tests my ideas.
- It preserves my ideas.
- My blog can provide value for my readers.
- My blog is a free sample of me.
- Blogging helps establish my credibility.
- It’s a form of online social networking.
- It works well with social networking sites and other social media sites.
- Blogging helps implement my personal branding strategy.
- It attracts people to me.
- I can blog to promote people, products and services.
- I can blog to create viral marketing.
- Blogging is interactive. I can use it to share my opinions about business in posts such as The SpiderWeb Marketing System and ASD Ad Surf Daily Cash Generator and allow readers to provide feedback.
- Blogging endears me to the search engines.
- I can use it to stake out search engine keyword real estate. You can learn more about this from my Blog Marketing and SEO Training series.
- Blogging anchors me.
- It builds my writing muscle.
- It’s a learning experience.
- Blogging helps me with my personal development.
- It helps me reflect.
- It helps me develop consistency.
- It sets an example for others.
- Blogging is cool.
- Blogging is fun.
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Nov
14
Search Engine Optimization
Filed Under Networking and Marketing Strategy, Search Engines | Leave a Comment

Search engines love content. Pages that update their content often tend to be more popular with the search engines and more frequently visited than those that do not.
Social Networking Sites are filled with rich ever-changing content. That attracts search engines, which in turn attracts marketers. More and more marketers are turning to social networking both to connect with users and to get free traffic. Traffic comes from within the community and, thanks to the search engines, from without as well.
Search engines are another factor that’s driving the social networking industry.
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