Larry BraunerI’ll share one of my idiosyncrasies with you, but promise you won’t laugh: Most people go to the library to find books — not me. When I accompany my kids to the library, I take my own books with me to read while waiting for them to finish.

Think that’s peculiar? I can assure you that there’s a totally rational explanation: It’s rare to find the trendy business books I like to read at a library. I’m much more likely to find them at a bookstore.

Still, my kids like to tease me about this seemingly odd behavior.

Looking for Trendy Business Books at the LibraryImagine my surprise when on a recent library visit, I found both Crush It! by Gary Vaynerchuk and Six Pixels of Separation by Mitch Joel in the new arrivals section. Finding these books was a fluke, but nevertheless, I do plan to check back in that section in the future. ;-)

I read and thoroughly enjoyed Crush It!. The words of @garyvee helped to reinforce and refine my personal approach to business and social media branding. (I’m still in the middle of Six Pixels of Separation and liking it so far.)

Business developers are starting to approach me to explore joint ventures. They tell me how successful they are and then talk to me about changing my path, building a giant email list and making videos.

Gary, on the other hand, talks about building your personal brand through social media by being authentic and “delivering your content by video, podcast, or blog.” Being authentic guarantees to “differentiate you from everybody else, including those who share your niche or business model.”

Gary’s whole book resonated with me. However, his emphasis on building a personal brand around one’s passion got me to stop and reflect for several days about my own passion.

I realized that while I love social media, the web, and data crunching, I have a greater passion for helping people solve difficult problems. Throughout my career, I’ve been happiest when solving business problems has been at the core of my work.

Gary Vaynerchuk writes that loving your family, working super hard and living your passion are the keys to success. What’s your passion, and are you building your personal brand and future around that passion?

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Larry BraunerOur website promotion event and social media party was an enormous success. Hundreds actively participated, introducing their web sites, engaging in dialog and making new connections.

Fortunately, the time frame for the networking phase of the event is open-ended, so drop by my Facebook page any time to meet some new people and check out what they’re up to. I’ll be busy working on the page for a few more days, reviewing web sites I haven’t yet visited.

Self PromotionOur four-day event was in part an experiment, as Tom Woolf pointed out. A key takeaway for me is that many people are promoting their products, services, companies interests and causes but not sufficiently promoting them- selves.

Keeping a low profile may occasionally be appropriate. However, in general, self-promotion is integral to social media marketing and public relations.

These are eight reasons why self-promotion and injecting yourself into your content are very important:

  1. You transcend your interests.  No interest or group of interests, no matter how passionate you are about them, can fully define you as a person. Admittedly, this point is too existential, so…
  2. Your subject matter might lose relevance. For example, your product can be discontinued or your company can go out of business. Your content will become irrelevant with no residual benefit from the effort you put into creating and promoting it. However…
  3. You’re always relevant as a person. You have inherent value, and you’re completely portable from one venue to another.
  4. You and I are unique. People aren’t interchangeable, but products, services and organizations tend to be.
  5. You and I are memorable. People will come to remember us and our faces once they see us a few times.
  6. People prefer to do business with people they know, like and trust. It has always been that way, even before Al Gore allegedly invented the Internet. You and I can relate to people and build solid social capital.
  7. Synergy. Our diverse interests and content work to build a bigger and more insightful picture of us.
  8. Social media is uhh, social. You and I are social. Our jewelry and weight loss products merely facilitate social interaction. People relate to people, and their relationships are ongoing.

More about promoting yourself and personal branding in upcoming articles.

At this time, you can probably suggest additional reasons for keeping it social, and I expect that you will. ;-)

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Larry Brauner

Since I submitted my last post listing the Top Reasons Why I Blog I had an important exchange with a gentleman who I will help with his blogging.

He said that he wanted to write a blog for personal branding, and that he didn’t really care much about keywords.

I told him that he’d be better off to define his keyword niche and build on it, so that he could earn his rightful place in the search engines. Why shouldn’t he grow his personal brand and his search equity at the same time?

When I set up this blog last November my goals were fuzzy. I made frequent title and meta tag changes. This hurt my credibility with the search engines and delayed my progress. I believe that had I not done so, my page rank would now be 2 or 3 instead of 1, and I would be further along in my marketing.

Keyword research is very important. I recently acquired a keyword tool that helps me make more informed and decisive keyword decisions.

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Larry Brauner

Qassia is a new social media site that can help you promote yourself and your websites.

You contribute tidbits of information or complete articles called intel and you rate other users’ intel. In exchange you receive direct exposure to your links, quality backlinks to your sites, and potential ad revenue from your intel pages.

Qassia is completely free. Visit the site, become a member and start exploring to find your niche.

As of this writing, I have contributed more than 15 intels, and my Online Social Networking blog is ranked #21 among their Top 50 Sites.

Don’t miss any posts. Register, it’s easy, or subscribe to my RSS feed!

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