Larry BraunerYour social media and web strategy necessarily starts from your website, the one place on the the web that you own and control.

Social networking sites, such as Facebook and LinkedIn, are very useful and will likely figure in your online plans. However, the possibility that any given networking site will become unpopular, change its rules, cancel your membership, or even shut down entirely, renders such a website unsuitable as a hub and foundation for your web presence.

GevrilYour website doesn’t need to be intricate, although it can be. I tend to prefer simple websites. The Gevril Group website, for example, which I developed in concert with Ivo Jackson and John Sealander, uses the WordPress content management system, a very basic 3-column theme, an opt-in form and a Facebook widget.

Launched this past December, the Gevril Group website now receives in excess of 8,500 visits per month.

Purple UmpkinOur latest creation, the new Purple Umpkin children’s book website, is even simpler in design and implementation. You can compare it to the original Purple Umpkin website. In my opinion, the new version is easier to use, and it looks and feels more like a venue for a children’s book. What do you think?

Work on a Children’s Books umbrella website is underway employing equally simple design principles.

Every web presence needs a website that attracts and speaks to its visitors. Online, your website is your brand. That website must be secure, and the content on that website must be nothing less than superb.

Your thoughts are welcome.

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Larry Brauner

Online social networking sites such as MySpace or Facebook have become considerably heterogeneous over time. They support diverse agendas and activities.

One the other hand, social networking sites such as myYearbook or Linked In have retained their strictly social or business networking character.

Social Sites for Every Business

Business is embracing social networking, and most new social networking websites seem to lean more towards doing business than towards socializing.

I came across an excellent list of business networking sites and social media sites that will help you create a strong web presence for yourself or for your organization.

Inside CRM published a collection of 50 Social Sites That Every Business Needs a Presence On. The entries are listed in five categories:

  1. Social Bookmarking Sites – such as reddit and Digg
  2. Business Networking Sites — like Ryze
  3. Niche Social Media Sites – including Sphinn and Tweako
  4. General Social Media Sites — such as Wikipedia
  5. Job Sites – like Yahoo! Hot Jobs

I don’t know whether their list will be updated periodically, but it is certainly an excellent jumping off point.

You can also consult Mashable’s Catalog of 350+ Social Networking SitesSeth Godin’s Web 2.0 Traffic Watch List and Ning Social Networking Sites for additional ideas.

You Need a Strong Web Presence

Are you an established entrepreneur or manager?

Are you opening a small business, a network marketing business or a consulting practice?

Even if you’re an employee in a corporation, you need a solid web presence to comptete in today’s Internet-based world.

When somebody Google’s YOU or your niche, what will the search engine return?

More on search engines and search engine optimization coming in future articles.

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Also, visit my About, Services, Media Buzz and Connect pages to learn about me and my social media and web marketing services.

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