Aug
7
Top 10 Blogging Success Factors
Filed Under Favorite Posts, Search Engines, Social Media and Social Networking Sites, blogging | 9 Comments
Nearly every day I hear from people who want to know how to start a blog or how to have a more successful blog.
I admit that I’m still learning myself, but I’ve made great progress in the nine months since I started blogging.
This past month alone my Online Social Networking blog received 5,202 visits including 1,993 visits from search engines.
My Google PageRank is up to 3, and my Alexa traffic rank is 181,032. These stats put my blog in the top 1% of all websites.
What are the critical success factors contributing to my rapid progress?
My Personal Blog Philosophy
There are ten success strategies that shape my blog philosophy.
- Blogging Mindset - Writing and publishing a successful blog is a major project that requires very big commitment. Blogging requires that you move forward at all times. So often people start blogging and give up. They didn’t have the blogging mindset, and they weren’t willing to do what successful bloggers do.
- Research and Planning - Before I wrote one word on my blog, before I decided what to call my blog, before I purchased a domain name for my blog, I did plenty of research. Where should my blog be hosted? What platform should it run on? What will I write about, and which keywords will I optimize for? These questions and more were addressed up front and their answers formed my initial plan of action.
- Bias for Action - Getting started and keeping your momentum going is essential if you want to have a successful blog. While adequate preparation is important, a time comes when you must “draw a line in the sand”, stop preparing and begin writing. Your ongoing research and writing need to become routine. Don’t worry if your articles aren’t perfect. You can edit your posts after publishing them, and it could even help with the search engines to do so.
- Experimentation and Tracking - Every blogging enterprise is different, and you’ll need to find the mix of strategies and tactics that are right for your blog. If you install Google Analytics, you’ll be able to track your blog’s traffic. You’ll know what is working and what’s not. Materminding with friends and mentors is another way to gain valuable insights.
- Correction as Needed - When you discover something that’s not working, you’ll look to refine it or replace it. Ongoing tracking will provide you with the feedback you need to make the necessary correction in your direction to stay on course.
- High Quality Content - Quality content to me means writing with both the reader and the search engines in mind. It means writing well, revising the text many times, proofreading, etc. It also means choosing topics that will make readers want to return to your blog. Please don’t write long run-on paragraphs. Make it easy for your reader to go through your article on the screen without having to print it out… Because they won’t. And one more thing, until you have tons of visitors reading your blog every day, don’t even consider cluttering it up with cheesy ads.
- Online Social Networking - The best way to find readers and subscribers for your blog is at social networking sites. For this purpose you can use most business networking sites or networking sites that cater to bloggers such as Entrecard and MyBlobLog. Carefully inviting site members to visit your blog is a nice way to reach out to them — not at all spammy. Make it easy for your readers to subscribe. My readers have three ways to opt in, registration, RSS Feed and autoresponder.
- Search Engine Optimization - Treat every blog post as a website that will one day stand on its own, because it will. It will eventually works it’s way down and off your blog’s cover page. Use keyword research to find the best words and phrases to use in your articles. Make sure that your main search terms are neither too general nor too competitive to earn you good placement in the search engines. Don’t limit yourself to using only your primary keywords in your text. Using all relevant search terms, even the ones that are hard to compete for, will turn you article into a search engine magnet.
- Social Bookmarking - Using social media sites such as Digg and del.icio.us to anchor and promote your blog posts is very important. Social Marker will help you find more bookmarking sites and facilitate the bookmarking process. Be sure to familiarize yourself with the terms of service of each of the social media sites you use, so that you don’t get banned. Bookmark articles using their individual URL, not your blog’s URL, since each article is its own website, not just a part of the blog.
- Patience and Time - Over time your traffic will increase, so will your credibility, and you’ll gain subscribers. Don’t expect much before three months, and give yourself a full year to become a blogging superstar.
For more articles on blogging, blog marketing and SEO see Blog Marketing and SEO Training.
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Jul
27
Small vs. Large Social Networking Sites
Filed Under Favorite Posts, Networking and Marketing Strategy, Social Media and Social Networking Sites | 15 Comments
Even people who don’t go online and don’t understand social networking have heard of MySpace or Facebook, names that might conjure up fears of predators or identity theft.
However, that’s not my point.
My point is that MySpace and Facebook are so much talked about that they have pretty much become household names, and serious business networkers have or ought to have a presence at MySpace, Facebook and Linked In — and at other major social networking sites.
Many of the important online networking sites are listed for your convenience:
- Mashable’s Catalog of 350+ Social Networking Sites
- 50 Social Sites That Every Business Needs a Presence On
- Wikipedia’s List of Social Networking Websites
There are also industry specific sites. For example if your business is real estate related, consider joining ActiveRain Real Estate Network and Wanna Network, if you don’t already belong.
To find business networking sites specific to any industry, try plugging the industry name and the words “networking sites” into your favorite search engine.
But wait, the story doesn’t end here.
Smaller and newer business networking sites also deserve to be included in your online portfolio. After all, less can be more.
When Diane Hochman Zigs, I Zag
Diane Hochman, the founder and director of My Private Classroom for Marketers, often instructs, “Don’t Follow the Flock”. When others are zigging, you zag.
Diane is a Web 2.0 social media rock star. Many people follow her every move. They go where she goes. They do what she does. They zig when she zigs, and they zag when she zags.
People like Diane Hochman and Mike Dillard have their own flocks. Since I don’t want to follow the flock, nor live in somebody’s shadow, when Diane and Mike zig, I zag.
When they’re hanging at Facebook and Twitter, I’m chillin’ at one of the newer smaller sites such as Sta.rtUp.biz, a site that caters to small business entrepreneurs, or Natural Networkers, a social networking site for proponents of attraction marketing.
I might also be list building at Direct Matches or schmoozing at Yuwie, since they are not.
I think you get the general idea. It fits in with my online social networking strategy and my personal branding strategy. It’s common sense. I have plenty of room to maneuver.
You too might be best off charting a different course than your competition or industry leaders.
Choosing Business Networking Sites
There are many possible criteria for choosing business sites. However, at the end of the day it’s largely a matter of trial and error.
Nevertheless, let me share a few of my considerations with you. Perhaps I’ll share more in a future blog post.
Some social networking sites are funded by membership fees, some by advertising, and some by a combination of the two. I mainly prefer advertising supported sites. I’m not reaching out to a very elite crowd.
I do admit, I’m a paid Executive Member at Direct Matches since 2005. I highly value the package of services they provide for a modest monthly fee, and I appreciate Bill Weber’s personal touch. You may prefer to join Direct Matches for free.
It is the only social site I pay to use at the present time. The other sites I use are either ad supported or offer free memberships that I find suitable.
Some networking sites make it easier to connect than others. I like to reach out to a large audience and prefer sites that make it easy for me to do that.
I like to be able to browse and add friends or contacts by demographic characteristics or by geographic location. When sites offer that option, it’s great. When they don’t, I look to a site’s groups or clubs to find people in my target market.
Short Lived Networking Feature
Some new social networking sites let me send mail to all my contacts or to all members of groups to which I belong. I love this capability and use it effectively without abusing or spamming.
I like to let lots of people know about my new blog posts. If I didn’t have a blog, I’d send links to useful information and thereby build my relationship with fellow members.
Unfortunately, as a networking site grows, spammers inevitably move in and ruin it for everybody. It’s impossible to keep a step ahead of them, so all sites eventually limit or eliminate this wonderful feature.
Don’t Let Spammers Ruin Your Day
I don’t like spammers and wish they’d stick with safelists or classified ads, but I don’t let them ruin my day, nor do I let them dissuade me from using any particular social networking site.
If I can cope with tailgaters and drivers who cut me off on the highway, I can surely cope with spammers.
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Jul
8
My Personal Branding Strategy
Filed Under Career Choices, Favorite Posts, Networking and Marketing Strategy, blogging | 8 Comments
I cannot be everything to everybody.
I know I can’t.
I realized that a long time ago. I’ve learned to choose who I want to be to the people who matter most to me.
Business Analysis Example
I’m a business analyst. There are lots of business analysts in the world, but how many of them specialize in marketing and customer analysis like I do? Very few indeed.
And how many rely as heavily on intuition and instinct as I do? Even fewer.
Looking for somebody to do your P&L analyses? Not me. Go talk to a finance type. There are tons of them with MBA degrees waiting to hear from you.
Want to assess a takeover target? Again, not me. Go find somebody who’s into merger and acquisitions to help.
Need to track your marketing or determine how much your customers are worth? Now that is me. Give me a call, and I’ll talk your head off for hours about customer acquisition and customer retention, because that’s definitely my thing.
Network Marketing Example
I admit it. I’m also a network marketer.
I have lots of expertise in online social networking at social networking sites, blog marketing and search engine optimization. I was networking online way before it was cool, and I’m continuously sharpening my blogging and SEO skills.
Do I know the three foot rule? Of course I do, but so does everybody else in the network marketing business.
Can I make a list of family, friends and acquaintances? You bet I can — I’ve done it more than once — but is there one successful networker who can’t?
On the other hand, how many network marketers are Internet savvy? How many of them prospect and network online and enjoy it as I do?
I like to learn from teachers such as Diane Hochman and Mike Dillard, because they too have broken away from the pack. As Diane often says, “When people are zigging, you have to zag.” She’s a lady I want to get to know much better. That’s a big reason why I joined My Private Classroom.
Blogging Example
A reader recently complained that my articles were neither timely nor did they provide information she couldn’t have found elsewhere online.
I basically told her that intelligent and thought-provoking were more important to me than timely. Here too I’ve chosen a focus that works for me.
My Personal Brand Management Approach
The point of this post is that I’ve narrowed my focus, so that I could escape the crowds and stand out more readily. I’ve defined my market, so that I can dominate it.
I prefer to be a leader in my carefully selected fields rather than an also-ran in larger more broadly defined competitive categories.
Avis might have been #2 in the car rental industry, but when they said, “we try harder”, they re-positioned themselves as #1 in car rental customer service.
Redefine Your Market
Do you sell mortgages? Travel? Nutritional products?
Here’s some food for thought. How can you position yourself so that people will see you and think of you as a leader in your market and remember you when they are ready to buy?
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Jun
22
This post is somewhat longer than usual. Sorry for that, but I put a lot of work into it. I hope you like it.
Last Wednesday during my regular bi-weekly business mentoring tele-conference I revealed several powerful business success secrets.
While I was specifically addressing entrepreneurs, small business owners and sales professionals, these principles apply to all people and to all areas of our lives, not only business success.
Have you noticed? The year 2008 is half over.
Near the end of 2007 I posted Personal Development: 10 Simple Success Strategies to “help turbo charge your personal development in the New Year”. This may be worth re-reading if some of your goals and objectives have lost much of their earlier inertia.
Commitment
What are you committed to?
Mike Hernacki in The Ultimate Secret to Getting Absolutely Everything You Want wrote:
“In order to accomplish something, you must know what you want and be willing to do whatever it takes to accomplish it.”
It sounds too simple, doesn’t it? However, it is your intention and commitment that set The Law of Attraction into motion on your behalf.
Want proof?
Reflect back on your most important accomplishments, such as raising a child, getting a college degree, running a marathon, starting a business, or developing an Internet presence, and you’ll agree that your commitment to your success was absolute.
It wasn’t that you felt obligated. Rather you felt that the goal was extremely important to you, and that you would deal with any obstacle that might arise — without knowing in advance exactly what would be demanded of you on your way to success.
Without total commitment The Law of Attraction would have probably delivered an obstacle that you would not have been willing to handle, and you would have failed.
This success secret is so important that I’ve read Mike Hernacki’s timeless book about a dozen times over the past decade.
Acquiring New Skills
I am commited to ongoing personal development and acquisition of new knowledge and skills. I read mind expanding books, blogs and e-books.
Your objective may require the mastery of new skills – or it may not. Your willingness to do what it takes is what really matters. If new skills are required, then you must be ready and willing to learn them.
Working Hard
You may be required to apply a great amount of effort. When I wanted to run the New York Marathon in 1984, strenuous preparation was absolutely necessary. In 1985 that was still true but to a lesser extent, since I had maintained a high level of fitness in the interim.
Tenacity and Persistence
Let’s bring this home.
You want to develop a presence at one of your favorite social networking sites – or you want to write a blog – or you want to build an Internet presence. These objectives usually require a high degree of tenacity.
So often people abandon online social networking, blogging or social media optimization without realizing their objectives. They weren’t willing to persist. Perhaps their belief system was weak.
I have been social networking online for many years. I have continuously posted to this blog for nearly eight months.
Why?
I know what I want, and I’m willing to persist until I achieve it.
Belief
As I stated in Personal Development: The Law of Belief, “Our motivation and how we act is determined by our underlying beliefs.
“If we don’t believe that something is possible, we won’t even try to make it happen. Please listen to a conference call I recorded on 8/22/07 that illustrates this concept.”
A healthy belief system is critical to success in business and life.
Treat Your Business Like a Business
Production
Showing up counts for something, but it doesn’t count for enough.
Success in business and life depends on producing value either directly or indirectly through people you influence.
If you have a job and don’t produce, you won’t get very far, and sooner or later you won’t have a job.
If you have a business and don’t produce, you won’t have money in the bank.
If you don’t come through for people, you won’t have their friendship.
You must make a positive contribution in order to be successful.
One way to ensure that you’re productive is to set daily or weekly goals or benchmarks.
For example, let’s suppose you’re in sales. You need to make six product sales per month to meet your business objectives. In order to make six sales, you need to make 15 presentations. To get 15 appointments, you’ll need to speak to 60 people.
You work about 20 days per month. On average you will have to speak to three people per day in order to speak to 60 per month.
Your benchmark or goal becomes three a day. If you focus on 3+ per day with consistency, you will likely make your six product sales per month.
You’ve succeeded at breaking down your abstract monthly goal into concrete daily actions.
Diversification
Big corporations employ a wide variety of media and messages to bring their product to market. They advertise on television, radio, in print and through direct mail. They experiment with many versions of their ad copy.
You cannot do everything a giant company can do, but why not learn from their example?
If you use half a dozen methods to reach out to your potential clients, you’ll enjoy these benefits:
- You’ll achieve success with some approaches, even if others fail.
- You’ll attract a wider variety of clients than using a single method.
- You’ll be able to see which methods perform better relative to each other, so that you can refine your marketing plan.
- You’ll lower your overall risk through diversification.
Here are some of my favorite marketing channels:
- Online social networking at social networking sites
- Offline business networking at a business networking group such as Network Plus, facilitated by Ted Fattoross, the group’s founder
- My Online Social Networking blog that you’re reading right now coupled with keyword research and search engine optimization
- Social media sites and social bookmarking sites
- Classified advertising in small weekly newspapers
Over time you’ll develop your own favorite marketing channels if you haven’t already done so.
Tracking and Analysis
If you want to make informed business decisions, you must track your results and analyze your data. If you can’t do it yourself, then you must get an expert to do it for you or show you how to do it.
Tracking and analysis are not something optional.
Let me ask you, would you even consider driving your car with your eyes shut?
You can’t afford to run your business with your eyes shut or even partially covered.
Cost per Acquisition
One of the most basic marketing measurements is cost per acquisition, the amount that you’re spending on average to complete a sale using each marketing method. Simply put, it’s the total spend divided by the total number of sales.
It is important to consider your staff costs including your own time, not just the out-of-pocket expenditures for design and media.
Cost per acquisition is an excellent way to compare marketing channels, but there is one very important caveat. Customers from one marketing channel may be more valuable than from another. Therefore marketers must take into account customer long term value, the other side of the equation.
Customer Long Term Value
Customer long term value can be difficult to calculate, but it is generally approximated as the income you expect to earn from a customer over a 12 to 24 month period. If your business is on the risky side, lean towards 12 months. If it is very stable, then 24 months may be appropriate.
To be successful, cost per acquisition cannot exceed customer long term value. It ought to be less.
Trend Data
You can also track your performance or the performance of your staff. Trending performance data and marketing data over time will help you see the bigger picture.
Masterminding and Mentoring
As stated in my post Even Mentors Need Mentors, “I learn from reading many books, e-books and blogs, and from speaking frequently with friends and mentors. Having mentors has greatly shortened my learning curve.”
Masterminding with your peers and seeking out mentors will help you as much or more than any other single strategy mentioned in this article.
Please feel free to comment and share those strategies that have made the biggest difference in your business and personal endeavors.
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May
28
Blogging, Blog Marketing and Search Engine Optimization
Filed Under Favorite Posts, Search Engines, Social Media and Social Networking Sites, blogging | Leave a Comment
Our blog marketing and search engine optimization series is under way.
In this ongoing series we are looking at blogs and blogging in connection with several online marketing channels:
Quite obviously blogs are not laid out sequentially like a book. Even if you write in sequence, your material will be presented to the blog’s reader in reverse sequence. Therefore, I created this post to organize my blogging articles into a handy table of contents.
This is a good place to mention that I’m not writing a textbook or an all-encompassing reference on blogging and blog marketing. Rather, I’m raising issues that could be critical to your success and sharing my thoughts and opinions about them.
There are many books and blogs that deal extensively with the details of blogging, business networking and search engine marketing. I love reading such books, and as we progress, I’ll tell you about many of them.
Disclaimer
I am not giving you business direction or assuming any measure of responsibility for your business decisions. While I believe that my ideas are sound, it is you nevertheless who will determine your path and assume full responsibility for your business results.
Blog Marketing Articles
Top Reasons Why I Blog
Top 10 Blogging Success Factors
Don’t Make This Mistake
Narrowing Blog Focus
Blogging and Search Engine Marketing
Blogs and Blogging for Fun and Profit
Blog Marketing
Before You Begin Blogging
Creating a Home for Your Blog
Web Hosting for Your Blog
To Blog, or not to Blog, that is the Question
My Personal Branding Strategy
Search Engine Optimization Articles
Keyword Research Paying Off Big
Website or Online Presence?
Blog Monetization
Blogs and Blogging for Fun and Profit
This page will be updated frequently. To return here again, bookmark the page in your browser or on your desktop — or look for the Blog Marketing SEO Training link on the blog’s sidebar.
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Jan
9
F-O-R-M
Filed Under Networking and Marketing Strategy | 1 Comment
Years ago I learned the acronym F-O-R-M standing for Family, Occupation, Recreation and Money. Talk about these four things and you’ll quickly learn what a person needs and how you might be able to help him or her.
I suggest that you use this formula in your online dialogs but with one important caution.
You cannot discuss money before you and your friend develop adequate mutual trust, since money can at times be a very sensitive topic.
Be aware that three areas of discussion that often lead to conflict are politics, religion and sexual orientation. Unless your agenda encompasses one or more of these topics, you will be prudent to leave them out of your conversations.
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Jan
8
Tell Your Story
Filed Under Networking and Marketing Strategy | 2 Comments
Do you want to draw people to you? The right people?
Then why clutter your social networking pages with high bandwidth graphics and auto-playing videos?
These may be a form of self-expression, but they slow your page’s download and do little to showcase you as a person.
Consider cutting down on your high-bandwidth low-content stuff. Instead write a meaningful story or provide important information about yourself.
What would you like me to know about you? Use your profile page to tell me.
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Jan
2
Comments, Messages, Bulletins and Blogs
Filed Under Networking and Marketing Strategy, blogging | 5 Comments
Most social networking sites provide several ways to communicate, and depending on circumstances, one way may be more suitable than another.
Let’s discuss and compare the most common communication forms:
- Comments, guestbook entries or testimonials
- Private messages
- Bulletins or notices
- Blogs or web logs
Comments tend to be overused by most networkers. They are popular because they aren’t intrusive, they’re public, and because they link back to the poster’s page.
Comments have several drawbacks to consider:
- They aren’t suitable for personal messages which might embarass the recipient.
- They aren’t suitable for commercial messages. Comment spam is a major annoyance on networking sites.
- They can easily go unnoticed or unread if the recipient doesn’t require comment pre-approval.
Comments are great for gaining exposure and for creating back links to your page. They are also good for giving kudos.
Private messages tend to be underused by most networkers. Perhaps they’re afraid to intrude. Perhaps they’re using comments for some good reason and go on to use them for all their correspondence. Or perhaps they’re just going along with the rest of the herd.
Private messages ought to be used every time you desire direct communication. Messages will get opened and read. Do not use private messages for spam. If you have a commercial message, get explicit or implicit approval to send it.
Bulletins are useful when you have a very large number of friends or contacts. Theoretically, they allow you to reach out to all of them with one post. Unfortunately bulletins easily scroll out of view before they can be viewed, and unlike private messages, recipients can easily ignore them.
A possible solution is to use your blog to supplement your bulletins and other communications.
Spam is tolerated more in bulletins than in comments or private messages, but you should neverthelsss avoid it. Put unsolicited commercial messages in your blog, if anywhere.
Your blog is a public forum for your ideas and a place for public dialog, and your blog brands you in the mind of your readers.
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Dec
30
Law 2: People Not Systems
Filed Under Laws and Rules of Thumb, Networking and Marketing Strategy, Personal Development and Success | 8 Comments
As 2007 draws to a close I’m going to share with you something that can make all the difference between success and failure in the coming year.
Your inbox is filled to the brim with ca-ca touting the latest greatest system, juice drink, compensation plan, survey site, list building techniques, Web 2.0 course, etc. etc.
How do you react?
“Maybe at last this one will work. I sure hope. All the others were scams. It better not cost anything.”
Ya-da ya-da ya-da.
Friend, I have to tell you this.
Law Number 2: Business success is centered around people not systems, products, compensation plans or techniques.
The number one person is you. Invest in your continuuing education and personal development. Be willing to change.
Next come your mentors to guide you and “tell it to you like it is”.
Finally there are the people who look up to you. Learn what they really want and need and dedicate yourself to helping them get it.
Focus on people and relationships, and you’ll be more successful in 2008.
Find the right mentor and make a commitment to learn and grow. Everything else will gradually fall into place.
Or focus on systems, products, compensation plans and techniques, and 2008 will be deja vu all over again.
I wish you a healthy, happy and prosperous new year.
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Dec
17
Personal Development: 10 Simple Success Strategies
Filed Under Favorite Posts, Personal Development and Success | 7 Comments
Critical Success Factors
With 2008 right around the corner let me share some simple strategies that can help turbo charge your personal development in the New Year.
Each idea stands alone. Use one or use them all. Add your comments to this post to share your own personal insights and success tips.
- Power down your computer. Take a break. Stop e-mailing and messaging. Tackle the important things waiting for you offline. Meet with people. Make important phone calls. Get some exercise.
- Prioritize. Before you go to bed ask yourself, “What can I do tomorrow that will take my business or personal life forward?” Write six or more things you can accomplish the next day on an index card and rank them in order of importance. The following day get the top six things done in the order of importance. Follow this formula for 30 days, and you’ll be amazed at what you can achieve.
- Acquire mentors. The most successful people know better than to go it alone. Be willing to accept advice, to stretch and to change. Your mentors might coach you one-on-one, in a group, or through their speaking or writing. Like a computer you need good programming and input to produce good output. I have several mentors and advisors including more than one close friend and a senior manager at the corporation where I work.
- Meet new people online and offline and really get to know them.
- Profit in the margins. Supposing you earn $60,000 per year which is $5,000 per month. If you can increase your earnings or cut your expenses by $250 per month that would reflect 5% of your income. However if your current savings or disposable income is $500 per month, the additional $250 would give you 50% more to work with. You can save it, pay down credit cards, or buy a new outfit.
- Start a home business, a sensible one, to increase your income. Choose a mentor to guide you and help you. You can only work so many jobs, so you need a way to leverage your time. As your business grows, so will the leverage it affords you.
- Exercise moderately almost every day. It is so easy to get busy and push it off. I’m adding walking to my daily list of priorities effective immediately.
- Be grateful for all the good in your life. Don’t let unfulfilled desires negate all the good. If you are reading this post, be grateful that you can. Take a deep breath right now and appreciate that you are alive. I appreciate you!
- Praise the people in your life. They need it. They crave it. Don’t criticize. Spread around more of your love, and it will come back to you with interest.
- Give to charity, a little or a lot according to your means. It will help you as much as it helps the receiver.
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Blog Syndication
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Blog Statistics
