Larry BraunerI wrote back in November that I was launching a website and building a web presence for a small business that makes luxury watches and that also handles distribution for other upscale watch brands.

Generating website traffic is a key aspect of any online initiative, and I devised a four-part plan for attracting website visitors:

  1. Company Contact Lists - Mailing to existing lists of company business contacts.
  2. SEO - Posting search optimized web content six or more times per week on the company blogs.
  3. Social Media Sites - Reaching out on Facebook, Twitter, Small Business Network, StumbleUpon, Delicious, Amplify, Business Exchange, Posterous, etc.
  4. Community Building - Using website widgets and TweetAdder to grow a following on Facebook and Twitter, as well as an RSS and email subscriber base.

After 13 weeks of effort, I’m pretty satisfied with the growth of website traffic. However, I am very subjective, so I welcome your feedback.

Weekly Website Traffic from All Sources

Website traffic started to explode around week 9 or 10, and reached 1,741 website visits in the 13th week.

Weekly Website Traffic from All Sources
Weekly Website Traffic from All Sources
Click to View Enlarged Chart

Weekly Website Traffic from StumbleUpon

Website traffic from StumbleUpon has been fairly flat all along, averaging around 400 visits per week. I don’t know how to quantify the benefit from StumbleUpon traffic, but I’m hoping that such traffic, weak as it is, still contributes something to added awareness of the company’s watches and their brands.

Weekly Website Traffic from Stumble Upon
Weekly Website Traffic from Stumble Upon
Click to View Enlarged Chart

Weekly Website Traffic from Search Engines

Targeted website traffic from search engines is, according to my thinking, the most important form of web traffic. The effect of search engine optimized content can be both far reaching and long lasting.

Weekly website traffic from search engines to the company domain has been growing all along, but it really took off in the 9th week and exceeded 500 visits in week 13.

Weekly Search Traffic from Search Engines
Weekly Search Traffic from Search Engines
Click to View Enlarged Chart

Weekly Website Traffic from Other Sources

Website traffic from other sources including direct traffic and email traffic was substantial.

On the other hand, with the exception of StumbleUpon, none of the social media sites are yet providing large numbers of visitors, although several are providing high quality inbound links that help off-page search engine optimization.

Weekly Website Traffic from Other Sources
Weekly Website Traffic from Other Sources
Click to View Enlarged Chart

Additional Website Traffic Strategies and Techniques

Phase two, which begins tomorrow, will feature additional website traffic strategies and techniques that will accelerate website traffic growth and increase website stickiness. I look forward to presenting the results of this phase three months from now.

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Larry BraunerI’m writing about social bookmarking sites because of comments on my Facebook page indicating that people could still be unfamiliar with social bookmarking.

Social bookmarking sites are meta resources that help us to catalog and organize the vast amount of resources that can be found on the web from web pages to pictures to videos and more.

Social Bookmarking Sites Defined

My broad definition of social bookmarking sites is this:

Social bookmarking sites are websites that people use to save, categorize, share and search bookmarks, i.e., links and descriptive data, that refer to resources, such as web pages and other types of web media.

It’s important to note that the resources themselves aren’t being shared on social bookmarking sites, but rather bookmarks referring to the resources. Bookmarks themselves are the content on social bookmarking sites.

My definition of social bookmarking sites includes not only sites explicitly created for bookmark sharing, but multipurpose social networking sites, as well.

Reasons for Social Bookmarking Sites

There are a variety reasons for employing social bookmarking sites, such as saving links, sharing links with others, conducting research and generating traffic.

When generating traffic, it’s essential to share one’s own links sparingly, in order to appear neither as a social bookmarking abuser nor as a spammer.

Popular Social Bookmarking Sites

Social Bookmarking SitesI suggest to you a recent list of popular social bookmarking sites to check out. Let me append Facebook and LinkedIn to that list, which already includes Twitter, since Facebook-page and LinkedIn updates are much like Twitter tweets in that you can explain your links, and your bookmarks are indexed by and available through search engines.

Neither Twitter, Facebook nor LinkedIn are pure social bookmarking sites, as they weren’t created explicitly for social bookmarking.

While Twitter does enable some categorization using hashtags, Facebook and LinkedIn do not, which may have been the reason for excluding them from the eBizMBA list of social bookmarking sites cited.

I personally use a number of the social bookmarking sites in the eBizMBA list including Digg, but I especially like StumbleUpon and plan to use it more and more over time.

My favorite social bookmarking sites that don’t yet receive sufficient traffic to qualify for the eBizMBA list are Business Exchange and Amplify.

Exploring Social Bookmarking Sites

Preferences for social bookmarking sites are different for each individual and project. If you’re new to social bookmarking, explore, experiment and discover the social bookmarking sites that fit your objectives and style.

Karin Boode has started a social bookmarking group on the Small Business Networking site to help us learn from and share our findings with each other. You’re invited to join.

Let’s hear about your experiences with social bookmarking and social bookmarking sites.

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.

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