Larry Brauner

More Critical Success Factors

In my previous post, The Go-Giver, I discussed a new book, The Go-Giver: A Little Story About a Powerful Business Idea, which introduces The Five Laws of Stratospheric Success. These laws pertain primarily to the relationships essential to business and life success.

In another favorite post, 10 Simple Success Strategies, I suggested techniques for coping with day-to-day challenges.

In this post I want to present four laws of success that are psychological, spiritual and metaphysical in nature.

  1. The Law of Belief. Our motivation and how we act is determined by our underlying beliefs. If we don’t believe that something is possible, we won’t even try to make it happen. Please listen to a conference call I recorded on 8/22/07 that illustrates this concept.
  2. The Law of Expectation. This is briefly mentioned in the second chapter of The Go-Giver. Our subconscious minds manifest that which we focus on.
  3. The Law of Attraction. This is the essence of The Secret book and video. The universe manifests that which we focus on. This is the spiritual or metaphysical counterpart of the Law of Expectation.
  4. The Law of Appreciation. By recognizing the good in our lives, we show the universe that we’re ready to attract and receive more good. Appreciation accelerates the re-ordering of things and events in the universe, so that good comes to us easily and swiftly.

It’s The Law of Belief that determines how we think, what we focus on, how we act. It determines everything!

Belief is the missing ingredient without which all great ideas, books and courses change nothing. And that’s why all the fantastic personal development books have little or no effect on our lives. Our belief systems are strongly entrenched, and we are unable to assimilate and integrate what we learn.

There is hope, however, as I’ll explain soon in a future post. I promise.

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Larry BraunerNearly 100 years ago Wallace D. Wattles wrote a short book, The Science of Getting Rich. Wattles inspired Napoleon Hill and others to write about the power our thoughts have over the world around us, and about the beneficial consequences of having certain beliefs and acting in a certain way.

The Secret book and video recently repackaged this body of knowledge for mass consumption. Whether all the hoopla over The Secret will have been justified by a tangible positive shift in peoples’ lives remains to be seen. I’m not at all aware of any new paradigm shifts in the world at large since The Secret was distributed.

I don’t want to sound cynical, because I’m really not. And I love personal development books and courses. Nevertheless, I cannot help but notice that despite the course’s apparent lack of impact, its promotion was a huge marketing success.

The success of The Secret hasn’t stopped with the book and the video. Bob Proctor and his Science of Getting Rich program have seemingly managed to keep the momentum and monetization of that momentum going.

Is this the only way to spell $u¢¢e$$?

Meanwhile, two accomplished social networking experts and authors, Bob Burg and John David Mann, brought out their new book, The Go-Giver: A Little Story About a Powerful Business Idea, late this past year.

This short book teaches us how to achieve success by relating an inspiring parable about an ambitious young man named Joe and his encounter with The Old Man. We learn The Five Laws of Stratospheric Success as well as the importance of applying them as soon as we learn them. Each of the laws is exquisitely illustrated within the narrative.

The first law, The Law of Value, that “your true worth is determined by how much more you give in value than you take in payment,” is also exemplified by the authors’ present undertaking. They and their publisher have made this wonderfully written hard cover book available through Amazon.com at a very modest price.

It’s one of those books that I know I will re-read again and again in the months and years to come. Each time I will progress farther to integrate and internalize The Five Laws in my life.

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