Larry Brauner

I promised in my recent post on The Law of Belief that you would hear more from me on the subject of changing beliefs. I said that I would discuss replacing disempowering beliefs with empowering ones.

I’m not ready for a broad treatment of the subject. However, after Robin’s touching comment I feel compelled to write something more without delay.

Robin’s words inspired me to pick up and re-read one of my favorite books, The Ultimate Secret to Getting Absolutely Everything You Want, written by Mike Hernacki in 1982.

What is “the ultimate secret”?

Know what you want and be willing to do whatever it takes to accomplish it.

This is called intention. It is tied in with commitment and is one of the critical success factors.

Please, don’t say “duh” or tell me it’s merely a matter of semantics.

Most people have difficulty with either the “know what you want” part or the “be willing to do whatever it takes” part of the principle, and Hernacki’s book addresses this difficulty. The book also explains how the Law of Attraction comes into play.

The Ultimate Secret has been in and out of print a number of times since its publication in 1982. I suggest you buy it now while it’s available. Over the years I have repeatedly bought and given away copies of this book to my friends. I read it myself over and over again and grow from it each time I do so.

In connection with Robin’s remarks, I want to focus on the “willing” part of the formula.

Mick Hernacki says that we must have a sense or a belief from the outset that we will be able to handle anything that comes our way — “whatever it takes”. All accomplishment stems from this particular form of belief even if we’re not consciously aware of it.

Here’s the good news as I see it.

We don’t have to line up all our beliefs like ducks in a row to be successful. the only belief we need to succeed at something is the belief that we can handle whatever challenge that might arise with respect to that one objective. One empowering belief can bring enormous success even if our overall belief system is far from perfect in other respects.

When I prepared to run the New York City Marathon in 1984 and 1985, I knew precisely what I wanted — to complete the marathon.

I assure you that I didn’t have my act together at all. However, I did have confidence that I’d be able to overcome all obstacles — discouragement from friends, athletic injuries, rain, snow, cold weather, hot weather, lack of sleep, and whatever would come my way.

I did just that.

I even dealt with severe leg cramps both years towards the end of the race.

What a wonderful accomplishment this was! I even have a picture from 1985 which I may very well scan some day and post online for my readers to gawk at.

So my advice to you is to know what you want. Be passionate about it. Be open-minded too. And believe that you will handle whatever challenges lie in your path. Your eventual success is assured.

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Larry Brauner

More Critical Success Factors

In my previous post, The Go-Giver, I discussed a new book, The Go-Giver: A Little Story About a Powerful Business Idea, which introduces The Five Laws of Stratospheric Success. These laws pertain primarily to the relationships essential to business and life success.

In another favorite post, 10 Simple Success Strategies, I suggested techniques for coping with day-to-day challenges.

In this post I want to present four laws of success that are psychological, spiritual and metaphysical in nature.

  1. The Law of Belief. Our motivation and how we act is determined by our underlying beliefs. If we don’t believe that something is possible, we won’t even try to make it happen. Please listen to a conference call I recorded on 8/22/07 that illustrates this concept.
  2. The Law of Expectation. This is briefly mentioned in the second chapter of The Go-Giver. Our subconscious minds manifest that which we focus on.
  3. The Law of Attraction. This is the essence of The Secret book and video. The universe manifests that which we focus on. This is the spiritual or metaphysical counterpart of the Law of Expectation.
  4. The Law of Appreciation. By recognizing the good in our lives, we show the universe that we’re ready to attract and receive more good. Appreciation accelerates the re-ordering of things and events in the universe, so that good comes to us easily and swiftly.

It’s The Law of Belief that determines how we think, what we focus on, how we act. It determines everything!

Belief is the missing ingredient without which all great ideas, books and courses change nothing. And that’s why all the fantastic personal development books have little or no effect on our lives. Our belief systems are strongly entrenched, and we are unable to assimilate and integrate what we learn.

There is hope, however, as I’ll explain soon in a future post. I promise.

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Larry BraunerNearly 100 years ago Wallace D. Wattles wrote a short book, The Science of Getting Rich. Wattles inspired Napoleon Hill and others to write about the power our thoughts have over the world around us, and about the beneficial consequences of having certain beliefs and acting in a certain way.

The Secret book and video recently repackaged this body of knowledge for mass consumption. Whether all the hoopla over The Secret will have been justified by a tangible positive shift in peoples’ lives remains to be seen. I’m not at all aware of any new paradigm shifts in the world at large since The Secret was distributed.

I don’t want to sound cynical, because I’m really not. And I love personal development books and courses. Nevertheless, I cannot help but notice that despite the course’s apparent lack of impact, its promotion was a huge marketing success.

The success of The Secret hasn’t stopped with the book and the video. Bob Proctor and his Science of Getting Rich program have seemingly managed to keep the momentum and monetization of that momentum going.

Is this the only way to spell $u¢¢e$$?

Meanwhile, two accomplished social networking experts and authors, Bob Burg and John David Mann, brought out their new book, The Go-Giver: A Little Story About a Powerful Business Idea, late this past year.

This short book teaches us how to achieve success by relating an inspiring parable about an ambitious young man named Joe and his encounter with The Old Man. We learn The Five Laws of Stratospheric Success as well as the importance of applying them as soon as we learn them. Each of the laws is exquisitely illustrated within the narrative.

The first law, The Law of Value, that “your true worth is determined by how much more you give in value than you take in payment,” is also exemplified by the authors’ present undertaking. They and their publisher have made this wonderfully written hard cover book available through Amazon.com at a very modest price.

It’s one of those books that I know I will re-read again and again in the months and years to come. Each time I will progress farther to integrate and internalize The Five Laws in my life.

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