Larry Brauner

Stacey Chadwell once asked me, How do you maintain focus?

On this first anniversary of my Online Social Networking blog, Stacey’s question caused me to think and take stock.

I imagine that many blogs launched last year have long since been abandoned. How is it that I maintained my focus over the past year while many other new bloggers did not?

It has been suggested that FOCUS stands for “follow one course until successful”.

While this representation is simplistic, it is nevertheless more true than not. To accomplish something substantial, some degree of obsession and narrow focus is a prerequisite for success.

Revisiting the Ultimate Success Secret

As I indicated in Critical Success Factors, I take my cue from The Ultimate Secret to Getting Absolutely Everything You Want by Mike Hernacki in which he wrote:

“In order to accomplish something, you must know what you want and be willing to do whatever it takes to accomplish it.”

In other words, focus arises from intention and is maintained through commitment.

This principle is the key to sustaining focus and achieving eventual success.

To demonstrate my commitment, I was willing to:

  • blog for months before seeing tangible results
  • ignore doubts expressed by friends and family
  • read books about blogging and search engine optimization
  • mastermind with other bloggers to get their opinions
  • experiment, learn from my mistakes and backtrack as needed
  • put some of my other objectives on hold

Today I have more than 100 regular readers and receive thousands of visitors to my blog each month. My articles have been featured on top news sites.

I have a Google PageRank of 3 and high search engine rankings for lots of keywords that I researched and targeted.

I was willing to do what many others were not and was able to maintain my focus throughout the year.

Planning the Next Year

During the next twelve months I would like to take my blog to the next level, for sure.

However, I plan to apply the same kind of commitment and narrow focus to new projects such as developing my new Ning social networking site and mastering the intricacies of web analytics.

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Larry Brauner

I promised in my recent post on The Law of Belief that you would hear more from me on the subject of changing beliefs. I said that I would discuss replacing disempowering beliefs with empowering ones.

I’m not ready for a broad treatment of the subject. However, after Robin’s touching comment I feel compelled to write something more without delay.

Robin’s words inspired me to pick up and re-read one of my favorite books, The Ultimate Secret to Getting Absolutely Everything You Want, written by Mike Hernacki in 1982.

What is “the ultimate secret”?

Know what you want and be willing to do whatever it takes to accomplish it.

This is called intention. It is tied in with commitment and is one of the critical success factors.

Please, don’t say “duh” or tell me it’s merely a matter of semantics.

Most people have difficulty with either the “know what you want” part or the “be willing to do whatever it takes” part of the principle, and Hernacki’s book addresses this difficulty. The book also explains how the Law of Attraction comes into play.

The Ultimate Secret has been in and out of print a number of times since its publication in 1982. I suggest you buy it now while it’s available. Over the years I have repeatedly bought and given away copies of this book to my friends. I read it myself over and over again and grow from it each time I do so.

In connection with Robin’s remarks, I want to focus on the “willing” part of the formula.

Mick Hernacki says that we must have a sense or a belief from the outset that we will be able to handle anything that comes our way — “whatever it takes”. All accomplishment stems from this particular form of belief even if we’re not consciously aware of it.

Here’s the good news as I see it.

We don’t have to line up all our beliefs like ducks in a row to be successful. the only belief we need to succeed at something is the belief that we can handle whatever challenge that might arise with respect to that one objective. One empowering belief can bring enormous success even if our overall belief system is far from perfect in other respects.

When I prepared to run the New York City Marathon in 1984 and 1985, I knew precisely what I wanted — to complete the marathon.

I assure you that I didn’t have my act together at all. However, I did have confidence that I’d be able to overcome all obstacles — discouragement from friends, athletic injuries, rain, snow, cold weather, hot weather, lack of sleep, and whatever would come my way.

I did just that.

I even dealt with severe leg cramps both years towards the end of the race.

What a wonderful accomplishment this was! I even have a picture from 1985 which I may very well scan some day and post online for my readers to gawk at.

So my advice to you is to know what you want. Be passionate about it. Be open-minded too. And believe that you will handle whatever challenges lie in your path. Your eventual success is assured.

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